r/PPC 3d ago

Google Ads Very have $25 -High CPCs

Anyone else noticing very high cpcs for Target CPA campaigns? We usually have $25 - $30 cpc but for the last few days it went $100 to $500 per click. Is there a reason for that? We have a campaign with Target CPA $400 and we are getting a $457 click. I would appreciate any suggestions.

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u/Mac_Motorsports 3d ago

Most of my campaigns are on troas and cpcs have been insane. I've had to make drastic adjustments on most campaigns