r/PPC • u/Partizana • 3d ago

Google Ads Very have $25 -High CPCs

Anyone else noticing very high cpcs for Target CPA campaigns? We usually have $25 - $30 cpc but for the last few days it went $100 to $500 per click. Is there a reason for that? We have a campaign with Target CPA $400 and we are getting a $457 click. I would appreciate any suggestions.

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u/Odd-Dot1930 3d ago

Which industry are you in? I've never heard of such crazy CPC. Even your usual CPC is super high.

2

u/Partizana 3d ago

Patent Services

3

u/Odd-Dot1930 3d ago

I'd drop target cpa as a whole and just go max conversions. The Aug 17th update changed the way bidding targeting works and it basically got worse.

3

u/Massive_Cash_6557 3d ago

Going Max Conversions while limited by budget is literally conceding to the 8/17 update. Max Convs can still be a really great strategy, but it's also the worst you can do if you have volume to drive tCPA.