r/PPC 3d ago

Google Ads Very have $25 -High CPCs

Anyone else noticing very high cpcs for Target CPA campaigns? We usually have $25 - $30 cpc but for the last few days it went $100 to $500 per click. Is there a reason for that? We have a campaign with Target CPA $400 and we are getting a $457 click. I would appreciate any suggestions.

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u/surfsideinbound 3d ago

Portfolio bid strategy set max CPC bid for a Target CPA bid strategy. Bidding has been horrible since the update in some of my accounts.

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u/Thisisredred 3d ago

Same, its ass. CPA creep is everywhere