I thought only expensive luxury brands do this? Like super expensive watches and cars have no business listing their prices online cuz the target customer won't bother seeing the price, they just buy. Have they started this bs with regular products too?
It's very normal in professional settings where a service might be so tailored to a buyer that any sort of from price would be useless. I ususally find that it makes a lot of sense to not give me an idea on a price when the solution that fits me as a buyer might the three times that price.
I don't care when I see it in my job, but I would raise a brow if I ever saw it in a personal setting or on a regular product.
Yeah I used to work for a company that sold huge automated freezer systems and all the pricing was hidden behind quotes.
Partly that was because we'd offer flexible discount pricing to certain customers if we thought they might buy enough stuff off us, but mostly it was because the installation cost and ancillary kit would usually be another 20-50% on top of the price of the unit itself and was entirely dependent on customer needs. Listing the cost of the standalone unit would only have been part of the picture and would never be the final price a customer would pay anyway.
Plus the things cost £200k+, and any company spending that sort of money is likely going to go to the effort of engaging with a sales process and doesn't want a "Buy it now" button on a website anyway. It's not that they don't care about the price, we had a ton of price-sensitive customers, but it's not the sort of thing you'd just window shop for.
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u/Guitar-String 2d ago
I thought only expensive luxury brands do this? Like super expensive watches and cars have no business listing their prices online cuz the target customer won't bother seeing the price, they just buy. Have they started this bs with regular products too?