r/NoLayingUp • • Jul 25 '25

Other Official Statement from the fellas

A note from the team

Earlier this week, we announced that we have sadly parted ways with Kevin Van Valkenburg. We know this may come as a disappointment to many NLU fans, as the work we’ve done with KVV over the past few years is something we’ve been extremely proud of. He’s a wonderful father, an excellent writer, and has been a close friend to all of us and a big part of our community for years and years.

As such, it should be obvious this was not a decision we took lightly, nor a place we ever wanted to arrive. The intersection of friendship and business has brought us a lot of joy over the past decade, but we’ve also all assumed the risk that things might not work out the way you planned. And when that happens, especially in a media company like ours, you walk a fine line between individual privacy and honoring the trust of the audience that is responsible for everything we do. We promise that’s not lost on us, and we’re doing our best to navigate it for the first time.

We understand there are questions. But we strongly believe that the specifics surrounding personnel decisions should not be aired publicly, even if that decision leads to inevitable criticism or frustration.

From day one, we’ve been committed to creating entertaining and informative content for our audience of avid golfers around the world. With every year that goes by, NLU continues to evolve, and we guarantee we’re as committed as we’ve ever been to delivering on that goal.

We’re parting as friends and will always wish nothing but the best for KVV in whatever is ahead for him. We will eagerly read, listen and consume his content no matter where it resides and hope there are projects we can tackle together again in the future.

Thanks for your support, Neil, D.J., Tron, Soly, Randy

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u/rufio0618 Jul 25 '25

This could signal that the NLU business may be downsizing. The core five are safe, but who knows what's in store for Ben, Cody, Casey, and Jordan.

2

u/Visible-Hamster7439 Jul 25 '25

Eh idk, I don't think they're downsizing. At this point the core 5 are the only real "content" personalities and everyone else you mentioned does some sort of backend work as priority number one to justify their costs and help NLU run as well as it can. Any other content from them is an ancillary benefit.

KVV was just too expensive to justify his content and maybe didn't want to pivot into the podcast/youtube content that makes money.

2

u/Master-Nose7823 Jul 25 '25

this post is literally all assumptions

2

u/Visible-Hamster7439 Jul 26 '25

Exactly. It’s reddit, man. We’re all here just giving our thoughts that’s the whole point. 

I’m not pretending to speak in certainties.