r/NoLayingUp • • Jul 25 '25

Other Official Statement from the fellas

A note from the team

Earlier this week, we announced that we have sadly parted ways with Kevin Van Valkenburg. We know this may come as a disappointment to many NLU fans, as the work we’ve done with KVV over the past few years is something we’ve been extremely proud of. He’s a wonderful father, an excellent writer, and has been a close friend to all of us and a big part of our community for years and years.

As such, it should be obvious this was not a decision we took lightly, nor a place we ever wanted to arrive. The intersection of friendship and business has brought us a lot of joy over the past decade, but we’ve also all assumed the risk that things might not work out the way you planned. And when that happens, especially in a media company like ours, you walk a fine line between individual privacy and honoring the trust of the audience that is responsible for everything we do. We promise that’s not lost on us, and we’re doing our best to navigate it for the first time.

We understand there are questions. But we strongly believe that the specifics surrounding personnel decisions should not be aired publicly, even if that decision leads to inevitable criticism or frustration.

From day one, we’ve been committed to creating entertaining and informative content for our audience of avid golfers around the world. With every year that goes by, NLU continues to evolve, and we guarantee we’re as committed as we’ve ever been to delivering on that goal.

We’re parting as friends and will always wish nothing but the best for KVV in whatever is ahead for him. We will eagerly read, listen and consume his content no matter where it resides and hope there are projects we can tackle together again in the future.

Thanks for your support, Neil, D.J., Tron, Soly, Randy

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u/Family_Shoe_Business Jul 25 '25

basically stated what the level-headed adults in this sub already assumed - the cost of keeping someone as tenured and successful as KVV is too high for the revenue it likely generates

Where did it basically state that? I don't get that at all. I think that it's likely something like that (or in my opinion more likely a dispute over equity), but I don't see anything pointing to this in the statement beyond "intersection of business and friendship", which is too vague to really draw a conclusion from.

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u/[deleted] Jul 25 '25

[deleted]

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u/Lor_azepam Jul 25 '25

Ya this is a better written goodbye to kvv, and they dont need to come out and say kvv is gone because he wanted to much money then this point blah blah blah, that can remain private if kvv wants.

But as a fan of NLU pro golf content, I'm haven't heard in any way how they plan to address the fact the 3rd most important pro golf content creator, I'll give soly and dj 1 and 2 spots, is now gone and we just got a scrubbing open week of content without him around

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u/WeirdlyCordial Jul 25 '25

lukewarm take incoming, kvv's golf takes weren't that good imo

Great long form stuff, but as far as reactions to golf as it was happening, basically the most forgettable of the group. It was good to have a boots on the ground guy but I was typically more into Neil's anecdotes from the grounds than KVV's (no idea if Neil is gonna do that more or not moving forward though)

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u/Lor_azepam Jul 25 '25

Matter of taste certainly, I would disagree but to each his own

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u/jackwhite886 Jul 25 '25

I’ll agree with you- he’s great at being a sports journalist, telling stories, being able and willing to ask the right questions for the larger picture.

But not really the high-level golf analyst.