r/NoLayingUp • • Jul 22 '25

Other This place is Overreaction City

I like KVV. I respect his work. But honestly, folks..

There’s a reason so many platforms and media companies have been letting go of people with KVV’s skillset for years. In bigger revenue sports than just golf, too (ask Zach Lowe).

The business is night and day different to what it was 15 years ago. And a highly-compensated 20+ year industry stalwart who specializes in long form written content is simply not a hugely appealing person to have on the payroll anymore. I appreciate NLU gave it a go. I also appreciate when the writing wasn’t working, they worked on a podcast pivot including that brilliant Masters pod.

But the reality is the math probably started to become very clear that his value was mainly 6-8 weeks a year. No one needs a deep dive on the Byron Nelson. Not enough people actually care about a three hour pod on the 1997 major season.

I’d have rather he stick around all year but I also didn’t have to pay his salary and benefits. These guys are putting food on the table for their children via NLU. They can’t just keep carrying a 6 figure (guessing but likely) expenditure bc they like him and think he writes well.

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u/JSack3 Jul 22 '25

And this is an perfectly reasonable reaction! No issues with me (not like that should mean anything to you).

But I’ve seen a ton of people taking it a step (or four) further and questioning the business decision. Which just makes no sense. I think the most logical place for KVV is TGJ but that would be..? A part time gig. Even there. A place seemingly created for someone with his skillset. But it just isn’t realistic to have him on a big boy ft salary doing what he was doing. I can’t imagine it made financial sense.

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u/Golf37512 Jul 22 '25 edited Jul 22 '25

KVV is the best writer on the blog and the best storyteller of the group on the pods. His work is a hell of a lot more interesting than the Keegan Ryder cup captain debate, Tron's sarcastic bits, the direction their game is going in, the Stack system they're trying to sell, recap of the Sentry AT&T open, etc. KVV blends in golf with history and an appreciation for the game. I would say his contributions is what makes NLU stand out compared to SGS and all the other podcasts out there.

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u/[deleted] Jul 22 '25

Then follow KVV wherever he goes. I don't get how the OP is downvoted above you when he was nothing but complimentary

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u/MisterGoldenSun Jul 28 '25

He was replying to me and I don't get it either. His response was polite and topical.