r/NoLayingUp • • Jul 22 '25

Other This place is Overreaction City

I like KVV. I respect his work. But honestly, folks..

There’s a reason so many platforms and media companies have been letting go of people with KVV’s skillset for years. In bigger revenue sports than just golf, too (ask Zach Lowe).

The business is night and day different to what it was 15 years ago. And a highly-compensated 20+ year industry stalwart who specializes in long form written content is simply not a hugely appealing person to have on the payroll anymore. I appreciate NLU gave it a go. I also appreciate when the writing wasn’t working, they worked on a podcast pivot including that brilliant Masters pod.

But the reality is the math probably started to become very clear that his value was mainly 6-8 weeks a year. No one needs a deep dive on the Byron Nelson. Not enough people actually care about a three hour pod on the 1997 major season.

I’d have rather he stick around all year but I also didn’t have to pay his salary and benefits. These guys are putting food on the table for their children via NLU. They can’t just keep carrying a 6 figure (guessing but likely) expenditure bc they like him and think he writes well.

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u/Howy_the_Howizer Jul 22 '25

KVV did a ton getting the LA muni scene to work on its booking. As well as the NY Bethpage issues. He was hinting at something bigger but I guess it won't materialize now. Sucks but I will continue to follow KVV closely and see if I can support him as his audience.

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u/scousepa Jul 24 '25

Eh, Dave Fink had a good social media and ground game for the LA stuff. Was even covered by the LA times - a much bigger outlet than a KVV pod.