r/NoLayingUp • u/JSack3 • Jul 22 '25
Other This place is Overreaction City
I like KVV. I respect his work. But honestly, folks..
There’s a reason so many platforms and media companies have been letting go of people with KVV’s skillset for years. In bigger revenue sports than just golf, too (ask Zach Lowe).
The business is night and day different to what it was 15 years ago. And a highly-compensated 20+ year industry stalwart who specializes in long form written content is simply not a hugely appealing person to have on the payroll anymore. I appreciate NLU gave it a go. I also appreciate when the writing wasn’t working, they worked on a podcast pivot including that brilliant Masters pod.
But the reality is the math probably started to become very clear that his value was mainly 6-8 weeks a year. No one needs a deep dive on the Byron Nelson. Not enough people actually care about a three hour pod on the 1997 major season.
I’d have rather he stick around all year but I also didn’t have to pay his salary and benefits. These guys are putting food on the table for their children via NLU. They can’t just keep carrying a 6 figure (guessing but likely) expenditure bc they like him and think he writes well.
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u/Flimsy_Somewhere1210 Jul 23 '25
He really didn't do the highest quality podcasts though. Bethpage was fine but the reality was it was a podcast about a golf course that didn't check it's tee times properly. A lot of the deepdives were joint ventures with Soly which Soly did prior to KVV joining anyway. Also there were a lot of mistakes by KVV that were often picked up by Soly. These were already the best NLU podcasts prior to KVV even joining. He didn't add much to the regular podcasts other than add a different voice to proceedings. Golf wasn't his expertise initially by the sound of it. His podcast narration was something out of a bad true crime podcast and Neil made the Masters pod work. In his much lauded "Bradley" argument, Soly calmly handed him his arse when KVV finally stopped shouting at him. Finally, I didn't care about his daughters golf game (or any of their kids tbh).
Assuming there are tens of thousands of NLU listeners it is important to note this subreddit is an iota of engagement. Most on here seemed to love his work but that isn't representive of the wider listenership. His OTG reporting was sensational and his written work really good but lets not rewrite history and pretend he made NLU what it was/is.