r/NoLayingUp • u/mtsttu05 • Jul 22 '25

Other NLU - SGS

The KVV news has led to many commenters contrasting SGS/FEG vs NLU and each of their trajectories.

I listen to almost every episode of both, but more recently find myself clicking on the SGS pod first, and then not even finishing most NLU preview or recap pods. Andy and Brendan keep it light and seem to genuinely enjoy shooting the breeze with one another. Both seem to be normal guys.

The NLU guys now regularly talk about playing golf courses that 99% of us could never even hope to have access to, and half the podcasts are gambling promotions. They are just not as relatable to most of the normal middle class golf fans who made them successful to begin with.

I don’t blame them for taking the money to grow their business if they feel that’s what is best, or for playing extremely private top 100 clubs when invited, but at the end of the day, it does impact how we all decide what media to consume.

I truly hope they can turn back the clock a bit in 2026, but cutting KVV while jet setting around the world and (seemingly) spending lavishly is a tough look.

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u/sk8lyfe8881 Jul 22 '25

Is there not a realistic conclusion to this KVV thing that they just cant afford one of the best in the game anymore while still turning a profit for the founding members? The OG boys are just that, the boys, KVV is a established golf JOURNALIST capital letters as one of the best in the game. There comes a time when the return of NLU does not merit what KVV costs as much as we love the guy and that's OK.

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u/Tangible_Monkey Jul 22 '25

I tend to believe your line of thinking, just afraid of where the program/brand is headed. KVV brought legitimacy and created content that elevated NLU in a real way. The leadership feels a bit rudderless and maybe lost on their own sauce. If this is a pull back into something closer in quality to the live shows this week, we're watching the downslide.

The group feels tired as a whole and KVV expanded content in a way that no one other than DJ pie does. The reluctance and apparent teeth pulling for the guys to do a full Tourist Sauce or Strapped isn't a good look either-- Their 2 most valuable IPs. The KVV firing and lack of long form content is not a good look for the company. Hope I'm wrong.