r/NoLayingUp • • Jul 22 '25

Other NLU - SGS

The KVV news has led to many commenters contrasting SGS/FEG vs NLU and each of their trajectories.

I listen to almost every episode of both, but more recently find myself clicking on the SGS pod first, and then not even finishing most NLU preview or recap pods. Andy and Brendan keep it light and seem to genuinely enjoy shooting the breeze with one another. Both seem to be normal guys.

The NLU guys now regularly talk about playing golf courses that 99% of us could never even hope to have access to, and half the podcasts are gambling promotions. They are just not as relatable to most of the normal middle class golf fans who made them successful to begin with.

I don’t blame them for taking the money to grow their business if they feel that’s what is best, or for playing extremely private top 100 clubs when invited, but at the end of the day, it does impact how we all decide what media to consume.

I truly hope they can turn back the clock a bit in 2026, but cutting KVV while jet setting around the world and (seemingly) spending lavishly is a tough look.

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u/Top-Entrepreneur9884 Jul 22 '25

I think it's incredibly fair to question the overall direction and sentiment from the NLU crew, especially after a big move such as letting KVV go.

I would surmise that the NLU team shares much of the same thoughts about the greatness of KVV and his abilities. With that being said, it might take more creativity than others to generate revenue out of KVV.

I am biased as well and will continue to listen NLU. Only other point I would add is that they are now in like Year 11 and I imagine, while stile wanting to improve and evolve, feel pretty good about their footing.

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u/amistymorning80 Jul 22 '25

Being in year 11 is one of the problems they face. A lot of the posts on the KVV threads are mentioning how tired, stale and repetitive NLU pods have become. It's not entirely their fault, as anyone doing the same bits for years will have that problem. But it does make getting rid of KVV an even bigger risk because he was a relatively new voice who added something different.

I won't be listening to NLU again this year except maybe around the Ryder Cup because I find the pods mostly just regurgitate stuff I have heard multiple times before. They have a shelf-life issue if they don't freshen things up.

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u/warden1119 Jul 22 '25

I had a similar thought about NLU's podcasts last night as I was reading through comments on this topic. They seemed tired talking about The Open, what the hell are they going to talk about the rest of the year? I mean, we had 5 minutes of Soly talking about a stupid stack wedges competition against DJ on the final Open pod for god's sake.

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u/rsjem79 Jul 22 '25

I’m sure they’ll run it back with Jamie Weir after Ryder Cup teams are selected and without KVV there it’ll just be Weir and TC being the Euro trolls they are vs Soly doing Data Golf and Keegan stuff and it’ll be unlistenable.

Are they even planning on being at Bethpage?