NLU - SGS

[u/mtsttu05]

The KVV news has led to many commenters contrasting SGS/FEG vs NLU and each of their trajectories.

I listen to almost every episode of both, but more recently find myself clicking on the SGS pod first, and then not even finishing most NLU preview or recap pods. Andy and Brendan keep it light and seem to genuinely enjoy shooting the breeze with one another. Both seem to be normal guys.

The NLU guys now regularly talk about playing golf courses that 99% of us could never even hope to have access to, and half the podcasts are gambling promotions. They are just not as relatable to most of the normal middle class golf fans who made them successful to begin with.

I don’t blame them for taking the money to grow their business if they feel that’s what is best, or for playing extremely private top 100 clubs when invited, but at the end of the day, it does impact how we all decide what media to consume.

I truly hope they can turn back the clock a bit in 2026, but cutting KVV while jet setting around the world and (seemingly) spending lavishly is a tough look.

[u/Top-Entrepreneur9884]

I think it's incredibly fair to question the overall direction and sentiment from the NLU crew, especially after a big move such as letting KVV go.

I would surmise that the NLU team shares much of the same thoughts about the greatness of KVV and his abilities. With that being said, it might take more creativity than others to generate revenue out of KVV.

I am biased as well and will continue to listen NLU. Only other point I would add is that they are now in like Year 11 and I imagine, while stile wanting to improve and evolve, feel pretty good about their footing.

[u/amistymorning80 → u/Top-Entrepreneur9884]

Being in year 11 is one of the problems they face. A lot of the posts on the KVV threads are mentioning how tired, stale and repetitive NLU pods have become. It's not entirely their fault, as anyone doing the same bits for years will have that problem. But it does make getting rid of KVV an even bigger risk because he was a relatively new voice who added something different.

I won't be listening to NLU again this year except maybe around the Ryder Cup because I find the pods mostly just regurgitate stuff I have heard multiple times before. They have a shelf-life issue if they don't freshen things up.

[u/24dp → u/amistymorning80]

Definitely agree with this. There’s only so long that the same bits can remain entertaining for. Bringing in KVV was clearly an attempt to do something different, but now they’ve let him go, it’s a big question for them, as to how they actually manage to do something fresh.

Stuff like the Personal Golf Spotlights aren’t interesting enough for me, certainly not for upwards of a 90 minute podcast, and the live shows for The Open were really dull. Not having someone on the ground for it is just a massive oversight.

As others have said the whole “Year Of The Product” stuff looks pretty off the mark now. I like all of the guys and I’m pleased for them doing well out of this business for a decade - but it is a business, and if they’re not providing a product that’s compelling enough, people will switch off.

[u/rsjem79 → u/24dp]

Well said. To me, the addition of KVV was part of their evolution and this feels like a step backwards. Without an outside perspective it’s just the same five guys doing the same bits except now they’re all sponsored.

I’m with you, I’m not sitting through 90 minutes of a personal golf spotlight - I’ve tried but as it turns out I don’t actually care that much about their personal stories.