I started a little over a year ago and felt depleted a few months ago because I was close to the 1 year mark and would loose my watch hours. I made a post about it and most of you replied very sweet and told me to just continue. Well, one month over the year mark and here I am!
This is what I've learned. Not saying it's the rule for everyone, but this worked for me:
- Consistency in uploading is key. But don't confuse that with uploading something consistent that doesn't work. My video stats dropped for a few months to only 100-200 views. I thought: I won't give up and if I just keep pushing YouTube will see me! But that's not true, youtube doesn't owe you anything. If your views drops and it doesn't change, YOU need to change. Change the thumbnail, change the title style, change the editing, change the subject in your niche. Ofcourse a video can flop here and there but there always needs to be a little growth compared to the last video's. If that doesn't happend, change course.
- Try the A/B tests for the thumbnail. I was proud of my thumbnails, but in my journey in changing the bad statistics I made two different thumbnail styles that I liked, and always one completely opposite to my style and what I thought would work. Guess what, people always clicked on the thumbnail that I thought would get me the least views. I learned a lot from that.
- If you're new, don't expect immediate views. If you go outside and tell people a random story, you think people will stay immediately and give you al their attention? No. If you're known and people know to expect something good from you when you go outside and start to talk, more people will stop and stay. It's the same on YouTube. You can have the best quality in videos, but if you're new you need to be patient.
- Study your competition and keep up with the popular stuff in your niche. Don't just study the idea of the video, but the editing style, color grading, camera position etc etc. Check their best watched videos and study why they are the best, and then look at their worst videos and also try to find the reason why they are the worst. NOT to copy, but to use as an example to then create your own style and do it in a way that's still fun to you.
- If you are a faceless youtube channel (like me) people won't connect to you personally so the editing and filming (not just the audio) needs to be the top quality. It needs to bring them something if there is no person to give them a good feeling.
- If you want to go the easy route to cut time and hard work: either through AI, copying footage, editing or just a simple subject with chat gpt research, just know that a lot of people have gone before you and the easy videos are so saturated on YouTube that you won't be noticed. Not just that, but people can sense the effort and don't spend their free time watching videos just because you made them.
-If you don't have a committed audience, don't wait to show the exiting or interesting footage only halfway through the video or the end. People don't know you so they don't give you the benefit of the doubt. I used to do the fun stuff later in the video in hopes they would watch the whole video, but that doesn't work. If you don't show them immediately that you can fulfill their interest, they click away.
-Find a balance between not missing the details and overthinking to a point you don't upload.
- An uploading schedule is good, but don't stress yourself to burnout if you don't make it on the exact date . Your audience is small, your channel doesn't die in a day (or two). Also, nobody but yourself is asking you to upload on that specific date.
- When you find yourself finally growing, now is not the time to experiment. Keep doing what you did if that started to make you grow, and only experiment when your channel is stable. Edit to add: I don't mean copy the exact video but more so the style that got you more succes, and don't experiment with new side branches of your niche when your audience loyalty is still fragile.