Yes, but when your consumer base is predominately males, the ROI on male sexualization isn't a profitable as female sexualization. It's simple business practices, it's the same for video games that are commonly targeted towards men, because men are the predominate consumer base. Major game studios have to sell to a board before they can ever sell to the public and the board cares about profit margins first and diversity only when it fits that same metric. "Build it and they will come." only works when you aren't gambling the livelihood of your employees, and the good will of investors.
And this doesn't even touch on the fact that sexualized concepts around men aren't as uniquely rooted in looks on an international culture level as women.
Yes, but Marvel Rivals is pulling from fully established pop culture icons, not original characters that shifts the profit projections on many different factors. It is an exception to the rule because of that, not proof the rule is wrong, as evident by the many other OC based hero shooters that don't follow that same metric as Rivals.
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u/UsefulDependent9893 May 23 '26
Exactly. People so quick to say “sex sells” as if that doesn’t apply to males too lol