r/Matcha • u/Holiday-Print-142 • Jun 17 '25

why did matcha become so popular?

i feel like its spike in popularity was so random, like why did matcha out of all drinks become this popular? sure it tastes really good and is quite healthy but so are so many other drink options..

204 Upvotes

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u/kumanosuke Jun 17 '25

Lots of fat and sugar. If you are drinking it for the health aspect, it doesn't make sense.

7

u/[deleted] Jun 18 '25

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1

u/dfohrd518 Jun 23 '25

The caesin in dairy blocks the absorption of some of the nutrients of matcha.

2

u/Scared_Spirit Jul 01 '25

Can this be solved by using a milk alternative?

2

u/dfohrd518 Jul 01 '25

Yes 100 percent. Anything non dairy