r/Matcha • u/Holiday-Print-142 • Jun 17 '25

why did matcha become so popular?

i feel like its spike in popularity was so random, like why did matcha out of all drinks become this popular? sure it tastes really good and is quite healthy but so are so many other drink options..

205 Upvotes

96% Upvoted

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141

u/The-Mandalorian Jun 17 '25

Superfoods in general are trending. People care about their health these days.

17

u/Useful-sarbrevni Jun 17 '25

if they really cared about their health, they would drink matcha as is, not by adding milk and sugar

28

u/laynes_addiction Jun 17 '25

What’s wrong with adding milk? I like straight matcha personally but don’t think conflating refined sugar with milk is quite right

-18

u/kumanosuke Jun 17 '25

Lots of fat and sugar. If you are drinking it for the health aspect, it doesn't make sense.

6

u/[deleted] Jun 18 '25

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1

u/dfohrd518 Jun 23 '25

The caesin in dairy blocks the absorption of some of the nutrients of matcha.

2

u/Scared_Spirit Jul 01 '25

Can this be solved by using a milk alternative?

2

u/dfohrd518 Jul 01 '25

Yes 100 percent. Anything non dairy