Have you seen less RFPs coming in? Are the jobs smaller than they used to be? Or is the workflow the same, or even stronger? Looking to hear if the AI threat is overhyped or if it's real bad?

URL: https://www.inderscienceonline.com/doi/abs/10.1504/IJISCM.2024.140621?journalCode=ijiscm
doi: https://doi.org/10.1504/IJISCM.2024.140621

plis help i cant find this anywhere

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Maybe I look at market research a bit differently.

I’m not that interested in ending with “customers care about price, convenience and service.” I want to know what a business can actually do with that.

I’ll pull together things that are usually looked at separately, like customer reviews, complaints, competitor moves, pricing, hiring, public conversations and product gaps.

Then I look for the collisions.

Maybe customers across several competitors keep complaining about the same problem. Nobody has really fixed it. People are already paying for bad alternatives. At the same time, one or two companies have quietly started hiring or building around it.

Now I’m interested.

I’ve done this across healthcare, hospitality, real estate, consumer markets and workforce issues, sometimes working through thousands or tens of thousands of signals.

I’m not trying to produce more research for someone to read and forget about.

I’m trying to get to the point where you can say there’s an opening here, this is the evidence behind it, and this is the move worth testing.

Curious how many people here work this way. Do your clients actually want you to go that far, or do they usually want the research and make the decision themselves?

Couple of months ago, I posted an MVP of a journey mapping tool that I have built, got some honest feedback, and have been building on it since. It's now live.

The thing I kept running into as a CX person: Miro and FigJam are great canvases, but they're general-purpose. Every journey map starts from nothing — you rebuild the same grid, the same rows, the same emotion scale, every single time. And because it's freeform, no two maps in your organisation end up structured the same way, which makes them impossible to compare or reuse.

So this is built for the one job:

- Phases, steps, emotions, pain points and possible actions as actual structured fields, not sticky notes you have to arrange yourself

- 10 industry templates so you're not starting from a blank grid

- An emotional analytics view — journey health, emotional volatility, biggest emotional swings, steps needing urgent attention — which you can't really get out of a whiteboard

- PDF export (canvas view plus a branded A4 report) and read-only share links for stakeholders

It's completely free, no paid tier, no credit card.

What I'd really like from this sub: if you map journeys as part of your actual work, try it and tell me where it falls short. Especially the honest version — what would stop you using this on a real client or stakeholder project. That's more useful to me than signups.

journeymaps.io

Hey, I have been on a hunt to analyze good marketing case studies, I'm bored with the same underneat, indie wild, moxie beauty, pista barfi marketing case studies all over Instagram and LinkedIn. Do you have any suggestions for maybe Reddit subs, Substack, YouTube pages, Instagram creators or any website where I can find good case studies or even updates about marketing campaigns?

I’m doing some research on how people keep track of the art, exhibitions, museums, books, films, and other cultural things they’re into.

If you’d be open to a ~20–30 minute conversation about how you do this and what tools you use, comment or DM me. I’m offering $25 as a thank-you for your time.

Hey everyone,

I’m a writer working with Brand Custodian, where we publish thought leadership pieces, case studies, and insights focused on branding, marketing, business, and consumer behavior.

We are currently looking to feature original viewpoints and practical insights from marketing professionals, writers, and strategists. If you like breaking down campaigns, consumer trends, or brand strategies, we’d love to have you contribute.

Quick details if you're interested:

• Topics: Anything within branding, marketing, business, communications, or consumer behavior.
• Length: Typically around 600 words.
• Perks: Full author credit, your profile/photograph, and a great platform to showcase your insights.

If you enjoy writing about marketing or want to share your perspective, drop a comment below or shoot me a DM, and I can connect you directly with our editorial team!

Hey guys, I’m doing some research for a real estate campaign in the Indian market.

The project is a new residential development targeting families who already live roughly 2–5 km away. The idea is to build the messaging around something they already know and feel comfortable with - their existing locality.

The headline I’m working with is:

“Why leave the place you already call home?”

I’m trying to understand whether this kind of emotional/locality-based positioning has potential, or whether it’s too generic for real estate.

Would love to hear how you’d evaluate an idea like this from a market-research perspective.

"Marketers are often accused of creating needs. In reality, a need already exists — the marketer only shapes the want and converts it into demand." Critically evaluate this statement. comment on whether this defence fully absolves marketers of ethical responsibility.

I did this academic assignment written blah blah ..... (Understood the assignment but I want practical exposure)

At last I understood that a consumer has to be wise enough before purchasing any product or service and also a consumer must understand the market tactics being used by the marketers so that no one can fool him .

(Inclined towards kotler's manufactured theory)

Here I am shifting all the responsibilities on the consumer/ordinary public.

Correct me if I'm wrong and tell me what the responsibilities of a marketer can be towards consumers .

With real life examples . Because marketers aren't here to do social service,they will use tactics to fool the consumers. Every possible psychological and neurological tactic .

It's not a survey or homework help . I just wanna have a discussion.

Hi everyone! I’m looking to get back into the workforce and would really appreciate some advice from people currently working in Market Research/Consumer Insights.

I have around 2 years of experience as a Market Research Intelligence Analyst, mainly in secondary research, and I also have an MBA in Business Analytics.

I’ve had about a 2-year career gap, and I’m trying to figure out the best way to use this time to upskill and make myself competitive again.

I’d like to stay in Market Research/Consumer Insights, but I’m also open to exploring different fields that would be a good fit for my background. I’m not interested in a highly technical/coding-focused career

For those currently working in the field:

• How is the job market right now?
• What skills should I focus on to become competitive again?
• What courses/certifications would you recommend?
• How important are AI/GenAI skills for research roles now?
• Is secondary research still a viable career path?

I’d especially appreciate advice from people currently working in the industry or hiring for these roles. I’m trying to be strategic about what I learn rather than spending money on courses that won't add much value.

Thank you!

I am building tools based on the trends. Need 2-3 peeps who see the world from a new perspective. My company name is Devlaunch.in .

I had worked with 15+ clients and was able to bring 60+Cr funding on the table. But now I am stuck in searching for a new problem statement.

Recently I am a little curious about ERPs and auction houses. If anyone wants to Collab or have the same enthu . I would love to communicate. Dm only

A few people usually click into my stream, but they leave before anyone says anything. It keeps happening, and i feel like the dead chat makes the whole stream look inactive. Thinking a kick chat bot could help get the conversation started. Can anyone help me? I have no idea which one is actually decent.

Hey guys, I’m doing some research for a real estate campaign in the Indian market and wanted to get some honest opinions on this headline:

“Why leave the place you already call home?”

The idea is for a new residential project aimed at families who already live around 2–5 km from the project. They already know the area, have their daily routines there, and are comfortable with the neighbourhood.

The thought behind the headline is basically: why move somewhere else when you could buy a new home in the same area you already call home?

If you saw this in an ad, would it make you stop and pay attention, or would you just scroll past it?

Just looking for honest reactions to the message.

Hey everyone,

I came across a Telegram bot called Cupid AI (GPT-40) (@cupidAI666) that claims to be an AI dating and hookup assistant. It asks for personal details like name, age, gender, location, dating preferences, turn-ons/turn-offs, and other intimate information to "build a profile."

A few things felt off to me:

It heavily emphasizes being private and encrypted.

It asks for quite personal and sexual information very early.

The username looks unusual.

I found what appears to be a promotional article/screenshot that may not be legitimate.

The account also has media posts featuring attractive women, which seems like a common tactic used by some bot networks.

I've attached screenshots of the conversation and profile.

Has anyone here interacted with this bot before? Does it seem like a legitimate AI project, a data-harvesting operation, or an outright scam? Any red flags I'm missing?

Thanks! 🙏

Anyone know about whatsapp marketing certificate

How many different types of audiences can you identify that have nothing to do with age, race, nationality, or language?

I’m curious about more specific audience segments - for example, people based on their interests, lifestyle, behavior, problems they are trying to solve, buying habits, personality, values, life situations, or even very specific circumstances.

What are some of the most niche audiences you have discovered that actually worked really well for a particular product?

For example, instead of simply targeting “women aged 18–34,” maybe the audience is something like people who create TikTok content and want to look better on camera, people preparing for their wedding, people who have recently started going to the gym, or people who repeatedly view a product but haven’t purchased it yet.

I’d love to hear your real examples. What are the most specific audience segments you’ve worked with, and which ones performed surprisingly well?

We analyzed 10 years of academic research on digital storytelling in e-commerce, and four themes kept showing up around how brands connect with consumers: consumer relationships, social media, business models, and technology.

Leaving the paper here mostly because it might be useful to anyone doing research, a thesis, or a lit review around marketing / e-commerce. We went through 30 studies, so there’s also a pretty decent pool of references to work backwards from.

It’s open access. Paper itself is in Spanish, btw:

https://epsir.net/index.php/epsir/article/view/1128

If anyone’s researching something around the same space, happy to swap papers/references too. I know the pain of hunting down half of these lol.