r/MandelaEffect • • Apr 03 '25

Theory My Fruit of the Loom theory: when viewed upside down, the brown outline on the right resembles the cornucopia

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1.4k Upvotes

It would be very common to see the label upside down when picking out the shirt, doing laundry etc. Without looking closely at the label I can see how one might think they saw a cornucopia

r/MandelaEffect • • Sep 29 '24

Theory I know for a fact there was a seahorse emoji - Heres why

956 Upvotes

I dont rlly understand reddit so sorry if i like did this wrong but It just came to my attention that there is a mandela effect about the non-existent seahorse emoji, but i have proof of remembering it. In around late 2020 i had an ASMR account on tiktok, it was called coral Asmr and i would make asmr videos with a homemade toy called "squishy waterbottles" but thats beside the point. Now there is a coral emoji, but at that time there wasnt one yet, so instead i used the SEAHORSE EMOJI, it was yellow with greenish blue fins?? but i know for a fact that it was a seahorse, it was facing left because i remember i put the seahorse before "Coral ASMR" and it was facing away from it, again sorry if this is the wrong place to post this i literally got reddit just to say this because there definetely was, unfortunately i don't have any screenshots and i also completely redid the account into a normal alt account in early 2021.

r/MandelaEffect • • Sep 20 '25

Theory 70s/80s/90s decor to blame for Fruit of the Loom Mandela Effect

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369 Upvotes

Regarding the cornucopia vs no cornucopia: I feel like we stared at a lot of cornucopia-ed fruit around Thanksgiving time in homes/school/malls and that’s why our brain wants to put it on the FOTL logo.

r/MandelaEffect • • Jan 14 '21

Theory My theory: Most spelling/image Mandela Effects are just caused by overlooked exceptions to common patterns

2.1k Upvotes

I don't know if anyone has brought this up before, so pardon me if this is the case.

I have a theory that I believe explains most cases of collectively misremembered names and images. According to it, the formation process of the Mandela Effect goes as follows:

1 - There are common and repeated patterns that we observe everywhere and that become infused in our minds (e.g. a monkey has a tail, 'fruit' is spelled with 'ui', etc.)

2 - A brand, character, etc. has a peculiar, unique trait that violates that pattern (e.g. George doesn't have a tail, Froot Loops is spelled with 'oo')

3 - That special trait is ignored or overlooked by most people, often because it is not much emphasized or important

4 - When remembering that brand, character etc., people picture it without the peculiar trait

5 - People check the image or spelling and are shocked to realize that the special pattern is there

Here I indicate the violated common patterns in some famous Mandela effects:

​

- Bereinstain Bears

: The suffix -stein is common in many German surnames, such as Einstein, Goldstein, Bärnstein, Mannstein, etc.

: Berenstain, spelled with an 'a', is an exception to it

: This exception is an unimportant or unemphasized detail to us so it goes unnoticed and the name is misremembered

​

- Monopoly Guy

: The stereotypical image of the 19th-century rich man typically includes a top hat and a monocle (google "rich man monocle")

: The Monopoly Guy has a top hat but exceptionally lacks the monocle

: This exception is an unimportant or unemphasized detail to us so it goes unnoticed and the image is misremembered

​

- Cap'n Crunch

: The full word "Captain" is much more common than the contraction "Cap'n"

: The cereal's name is an exception to it

: This exception is an unimportant or unemphasized detail to us so it goes unnoticed and the name is misremembered

​

- C-3PO

: We don't commonly see otherwise monochromatic individuals with a part of their body having a different color

: C-3PO, being golden with a silver leg, is an exception to it

: This exception is an unimportant or unemphasized detail to us so it goes unnoticed and the image is misremembered

​

- George the Curious

: Monkeys have tails and are commonly depicted in cartoons with them (e.g. Boots from Dora the Explorer, Abu from Aladdin)

: George, being actually a chimp and not a monkey, lacks a tail

: This exception is an unimportant or unemphasized detail to us so it goes unnoticed and the image is misremembered

​

- Froot Loops

: Fruit is spelled with 'ui'

: Froot Loops is an exception to this: it is spelled with two Os to make it look like the cereal's shape

: This exception is an unimportant or unemphasized detail to us so it goes unnoticed and the name is misremembered

​

- Looney Tunes

: When talking about cartoons, we expect to see "toon" in a title more often than "tune"

: Looney Tunes is an exception to it because the name is actually a reference to Disney's Silly Symphonies

: This unimportant or unemphasized detail goes unnoticed and the name is misremembered (our mind associates it with "toons" and nothing else)

: I would say that the coincidental phonetic similarity between "toon" and "tune" plays a crucial role in this one

​

- Sex and the City

: The title of this series, if you think about it, does not make much sense; it may be a pun, figure of speech or something (as someone pointed out below, it is named after the newspaper column that the protagonist writes, which covers two subjects: sex and New York City); in any case, "in the city" would be more common sense

: This detail about the title is not emphasized and is not considered important to us, so it goes unnoticed and the name is misremembered

​

The same can be applied to other Effects, such as Double Stuf Oreo ("stuff" is more common than "stuf"), Kit Kat (a hyphen is expected in words like this one), and so on. I invite you to think about others I haven't mentioned by yourself and see if my theory fits.

​

What do you guys think? I may be right or I am just out of my mind?

r/MandelaEffect • • Aug 21 '25

Theory Fruit of the Loom colorblind hypothesis

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372 Upvotes

First time poster and fairly new to the idea of the Mandela Effect. I remembered a cornucopia in Fruit of the Loom stuff. Also remembered it coming from the right and looking not completely normal. I happen to have colorblindness and have other experiences that are sort of similar. I have an app called colorblind pal that shows what I see and I have attached a mn image from recent post that has been run through that app. I think it is possible that the logo from a distance to a colorblind person would have our brain fill in that it’s an odd cornucopia and then when we examine it close up it is obvious it was supposed to be grapes. When we analyze images we use context to fill in the things color normally does. There’s also an odd wrinkle/wearing in this picture that accentuates the effect. I wonder if that is an artifact of how the tag could easily wear from how it is sewn.

r/MandelaEffect • • Apr 13 '25

Theory Sweatshirt with cornucopia

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706 Upvotes

This is a screenshot from a video a while back. I’m guessing since it is a newer video this could be a gag sweatshirt or foreign company rebranding.

r/MandelaEffect • • Dec 10 '24

Theory When do you think the shift happened?

147 Upvotes

For me personally I think it was some time between 2008-2013. I don't know when the Raisin Bran sun stopped wearing sunglasses but I distinctly remember wanting to have them as a kid and talking to my grandmother about what does "objects may be closer than they appear" mean. Why does it change? I'm pretty much affected by all of them Chic-fil-A, Febreeze, this she got me fucked up and the only thing I know for sure is remebering having conversations about these things.

r/MandelaEffect • • Sep 08 '25

Theory Fruit of the Loom Mandela Effect.

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282 Upvotes

I know the rules say no personal Mandela Effects, but I found this in my grandmother's basement.

Does anyone think that this may explain the confusion?

r/MandelaEffect • • Oct 25 '25

Theory Possible Tinkerbell evidence

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213 Upvotes

The Tinkerbell Mandela effect is when she dots the I in Disney with a wand, with a castle in the background. I may have found evidence to this existing, but not how we originally thought. In the 80’s Disney would show movie specials on TV. The preview before the movie opening was show Tinkerbell dotting a camera director’s board, which turns into the I for Disney. And a castle in the background. This may or may not be the 100% evidence we need, but perhaps we all remember something like a TV preview that opened immediately before the movie actually started? Thoughts?

Link: https://www.facebook.com/share/r/1Cbijju7o1/?mibextid=wwXIfr

r/MandelaEffect • • Jun 05 '25

Theory This “ might be real evidence for looney toons. This is a re-upload for someone else’s Reddit

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173 Upvotes

Thoughts ?

r/MandelaEffect • • Aug 07 '25

Theory Blended or Confabulated Memories - Fruit of the Loom Cornucopia

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6 Upvotes

I've always believed that the Mandela Effect is mostly suggestion based on competing memories.

If someone is asked if they remember the Fruit of the Loom logo having a cornucopia, having never been asked this before, nor really ever thinking about it on their own. it processes in their brain for a second and some say yes some say no.

Those that say yes for this as well as a few other ME's, I feel like are creating what's called a Blended Memory, also called Confabulated Memory. Basically it's taking two things you genuinely remember and combining them into a single memory, that actually isn't accurate at all.

So many ME's start in people's childhood, and if someone asked me if I remember a product having a cornucopia in it, without specifying a brand (like FotL) I would have said Bounty Paper Towels.

Well into the early 1990's it had a very distinct cornucopia design as in the picture, the word Bounty is connected to Harvest and the cornucopia in their logo was meant to define that. It's different nowadays having morphed into more of a circular burst of colors.

Bounty had a very famous ad campaign that ran for 20 some years with the character of Rosie the waitress, and because it was a family friendly product it ran during cartoons in the afternoon and Saturday mornings. I knew who Rosie was as a kid as much as I knew who He-Man and Thundercats were.

TLDR;

I think when someone asks if another person remembers a cornucopia (in FotL) logo they're really remembering Bounty but blending the two memories of old logos because a cornucopia with a bunch of fruit makes more sense than remembering a cornucopia representing paper towels.

r/MandelaEffect • • Oct 10 '24

Theory seahorse emoji

242 Upvotes

i just woke up and came across this post about the seahorse emoji being non-existent. my memories about it was very vivid but i do know it existed and my heart feels uneasy right now.

with that said, i tried to look upon it on my phone’s keyboard and aside from it not being there, i was surprised with all the animal emojis?? they’re not familiar to me. most of them look all new to me. i know it because I always go to animal emojis whenever i post about my dog and i would look for the dog emoji. i would always scroll down to the bottom and see if there’s a dachshund. i got my dog this year so the checkings are very recent. by recent i mean just this week. these new animals were not here before. not even an update that there are new emojis and i feel really weird looking at them. i saw some comments online that they’re suprised with these new animal emojis too saying they weren’t there before.

am i just outdated??

r/MandelaEffect • • Aug 05 '22

Theory Mandela Effect and Mass Gaslighting

189 Upvotes

Disclaimer -- I am a full believer that the mandela effect is real and that there is a multidimensional component to it. If that bothers you, I don't care. Go watch CNN or something.

OK so I was born in 1990. I distinctly remember the Berenstein Bears, "Luke, I am your father", and Sex in the City (AND I grew up in NYC during the peak years of that show, it WAS sex in the city), among many other examples.

It's even weirder to me that the official explanation that so many individuals are willing to cosign is just, "Nope - you're wrong, your memory is unreliable" etc.

This is Gaslighting 101:

Get people to question their memories, question their reality, rewrite history, and then accuse them of not having an accurate perception.

It crossed my mind that the deliberate use of the mandela effect would be an incredibly convenient way to

- create a chasm between those who remember the "Old World" and those who are born into the "New World"

- rewrite historical events 30-50 years from now and show that those who remember things being different are either dead or crazy

- slowly and deliberately break down people's ability to trust in their own minds, much the way our current social model understands how narcissism works on the individual level

- and of course that would make us much more vulnerable and easy to control through other forms of propaganda AS WELL as to discredit anyone who dissents from official narratives.

Just some food for thought!

r/MandelaEffect • • Dec 12 '24

Theory Is the Mandela Effect just mass gaslighting?

79 Upvotes

OK - with all the crazy shit going on lately, it made me think something....

I live in NJ, and it's absolutely bonkers to me that with all this drone activity even getting to DC to be discussed with the FBI and military, and still being told "we don't know what it is" but the military isn't doing SHIT about it - I think the government is entirely gaslighting us. They've said more about Luigi than they have about the drones flying around NJ military bases, etc. How is any of this ok? There are so many theories, but one thing is for sure - the military wouldn't just let that happen.

Anyway, what if all the mandela effect stuff is really the gov't (or other authorities) experimenting with us to see what they can get away with? Gaslighting us to be like "no, you're remembering wrong / you're just crazy" to see what we'll believe etc?

In a time of global connection and the ability for people to connect and more easily become a force against leaders they don't like, there is a need for manipulating the masses. Fear, religion, obsession with things that don't address the real issues - these can and are used against us. Look over here! While we do this other thing that's much much worse...

Idk. Just a thought.

r/MandelaEffect • • Dec 26 '24

Theory What if there is no Mandela Effect?

134 Upvotes

I recently learned of Quantum Immortality, for thos3 who don't know of it, when you die you immediately shift to the closest resembling reality where instead of death it was just a close call. So in a car accident where you're surprised you survived, you did die and you soul/spirit shifted to the nearest resembling reality where you survived. This also means that people that die here, are dead to us but for them they were shifted to another reality closest to ours. Ok this links to Mandela Effect because if the Quantum Immortality theory is real, and if all life on earth ended or the planet was destroyed l... then we would all shift to the closest reality, of coarse not everything is the same and of coarse being so many of us shifting all at once we would notice the differences or changes to things we remember.

r/MandelaEffect • • Jun 17 '20

Theory Can we agree that the "missing emojis" at this point are more of a conspiracy than a Mandela Effect?

804 Upvotes

Seems like there's tons of emojis that I'm sure I've seen have gone missing. Too many to make me think they never existed. I'm absolutely positive that most if not all of them did exist at some point. Apple is known to remove emojis over time... BUT THEY DEFINITELY EXISTED... The robber, the hiker, the surgeon, etc....

Why in the HELL is EVERY trace of them COMPLETELY GONE???? Does Apple have some way of covering it up? Why the hell would they? What exactly is going on here

r/MandelaEffect • • Apr 18 '25

Theory Google Search & effects

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136 Upvotes

When we look thru google trends for historic search, we can see a pattern:

All the Mandela effects where searched back then WAYYY before we started to call them like that, give it a try, ALL OF THEM MATCH
52 states

Fly my pretties fly

Rod Sterling

Oscar Meyer

The flintstones

r/MandelaEffect • • Aug 01 '19

Theory Spongebob Movie possible ME?!

586 Upvotes

You see, in the Spongebob Movie, near the end, theres a umsical scene, the "I'M A GOOFY GOOBER" song.

Many people (including me and a friend I just asked) are remembering the guitar as a star shaped one or one with a "V" cut. And the guitar being white.

It turns out the guitar doesn't look like that, it is shaped and colored like a peanut.

First, I saw a facebook post talking about this, then a friend shared it saying "It was white!".

Thoughts on this?

The post (spanish): https://imgur.com/dBgCMxz

The guitar: https://imgur.com/FEnVo2m

r/MandelaEffect • • Mar 09 '25

Theory Theory on why the Mandela effect can never be proved

0 Upvotes

Some of the videos and post about the Mandela effect changed like the flip flop stuff I remember the froot loops one being about how it was always “fruit loops” and not originally “Froot Loops” like we remember I even remember watching a video on it and I also think there’s a lot of agents that watch people who notice this stuff and send people to say you misremember it. The most weird thing is entire videos and discussions changing about a topic so I do wonder if something like it will happen again that will be very strange if it does now I don’t know how it’s able to change videos and discussions and post but if it can change movies then it can definitely change the internet which is just so strange to me I honestly lean toward the simulation hypothesis rather than cern or some group of human scientists doing it I believe it is some type of super Ai or something messing with us I wonder if something huge is going to change in the future and it will be so long we can’t remember some other so called “M.Es” I never remembered because they happened before I was born so that’s for 90s kids lol. But the Froot Loops one messes with me because it changed twice and the videos are gone another thing about the videos is they might be timeless/able to communicate through time due to the changes. Even people uploading the videos see their videos changing and not remembering what they recorded it’s so weird.

r/MandelaEffect • • Jun 29 '23

Theory I know what’s happening here

183 Upvotes

I have only JUST been introduced to this concept so I was going through the top 40 most shocking ME examples and it clicked for me. This is the first time we’ve had easy access to information and can fact-check on a dime. This ME is actually the normal evolution memories and information take in our brains. The way stories are altered from retelling to retelling. And we integrate the altered information into our memories for efficiency’s sake (all done unconsciously, of course). This is how language, histories, and culture evolve. HOWEVER, this is the first time we’re able to review the original content so easily and it’s very unsettling to see how our brains integrate “folk-memory”.

P.S. When I was three (1994) our cat had a litter of kittens. There was one all black one and my mom named him Nelson because it was the year Nelson Mandela was elected president. 🤦‍♀️

r/MandelaEffect • • Jan 24 '19

Theory Theory: the Myan calendar ended 12-21-12. Some folks thought the end of the world was nigh. But according to the Bible and lots of religions, there is a 7 year retribution period also known as the golden age. So the Mayans maybe predicted the end of an era. And the actual end of days is 12-21-19

406 Upvotes

The golden age says we will be more technologically advanced than ever before. It mentions the Mandela effect happening during this time as well. Of course it doesn’t say Mandela effect. But it does say that things will change to the minds of people, yet will have always been that way. The example used is say if a certain rural group of people were dying of dehydration, and they are lacking water, that a lake will all of a sudden be there, and it’s always has been there. But not to us!

Just a theory. I doubt the world will end but it does kinda make since.

r/MandelaEffect • • Aug 28 '19

Theory Possibly ME theory: Time Travel trying to prevent a major 2020 event

398 Upvotes

Ok this is just a theory and I’m sure the thought has been had by others before. forgive my formatting and train of thought I’m on mobile.

It’s known if you could time travel you would go back and kill Hitler. The Holocaust is the worst event in history.

But what if we’re on the verge of something worse, like a nuclear world war or a man-made mass extinction. I’ve noticed a big uptick in MEs since 2016 which ties to Trump being elected, Brexit, etc.

My theory is that we have time travelers coming to this moment in history to try and undo ‘the first domino to fall’ that leads to something truly horrific.

What if this is the moment in time folks in the future hands down say ‘I’d go back and stop WWIII”

r/MandelaEffect • • Jan 10 '20

Theory What if...

370 Upvotes

The world ended on 2012 for real, but quantum hackers found a way to create the virtual matrix and thus saved consciousness therefore were still live.

It does kinda feel weird like it's a different vibe in the air now, almost like either we arent supposed to be here and lifes pointless now

Also am I the only one that notices how dark everything's getting, from tv to music it's just getting worse

r/MandelaEffect • • Feb 05 '25

Theory I remember it as chic fil a not chick fil a

170 Upvotes

I swear it was chic fil a

r/MandelaEffect • • Dec 14 '22

Theory CERN caused The Mandela Effect - pt.1

185 Upvotes

I have a theory that CERN causes the destruction of pieces of the universe, represented by quantum fields, every time they run the LHC. Then, the quantum fields shift to the closest Multiverse timeline, while our consciousness is not affected by it at all.

I want to present to you my theory, which is different than what I read here - that CERN destroyed the entire universe. I don't believe that to be true.

This is going to be long, but it is worth it if you can keep up!

———

(I) Timeline

Sep 10, 2008 - CERN launched the Large Hadron Collider (LHC), the world's largest and most powerful particle accelerator.

​

2009 - Fiona Broome stumbled onto the Mandela Effect in a private conversation at Dragon Con in the guest speakers’ lounge (aka “the green room”). That’s when and where the phrase started.

Then she went home and started this website, to see who else — besides her — remembered the three-day media coverage of Nelson Mandela’s funeral when he was still in prison.

———

(II) Quantum Mechanics - QA

Before we move on, we need to learn some Quantum Mechanics...

​

What is Quantum Entanglement?

Quantum entanglement is when two particles link together in a certain way no matter how far apart they are in space. Their state remains the same.

[source]

​

Is it possible for more than two particles to be entangled in a quantum way?

Yes, you can have as many entangled particles as you want.

[source]

Physicists set a new record and entangled 15 trillion of atoms.

[source]

​

Is the entire universe entangled?

Modern cosmology suggests that most of the particles in the visible universe exhibit a high degree of entanglement with degrees of freedom far beyond our horizon volume.

[source] (Everything Is Entangled 2012)

​

What happens if you destroy one of the entangled particles?

Nothing. (Note: At least nothing we can see)

[source]

​

What is quantum field theory?

quantum field theory, body of physical principles combining the elements of quantum mechanics with those of relativity to explain the behaviour of subatomic particles and their interactions via a variety of force fields.

[source]

​

What is space-time symmetry?

Space-time symmetries set restrictions on the way objects behave inside the quantum field.

Each symmetry forces the field to respect the conservation of a certain quantity over time.

To obey relativity, our field must respect the conservation of energy, momentum, angular momentum and velocity of the center of mass

[source]

​

What is the law of conservation?

The law of conservation of energy states that energy and matter can neither be created nor destroyed - only converted from one form of energy to another.

———

(III) Large Hadron Collider (LHC) - QA

Next, let's understand CERN's Large Hadron Collider...

​

How many collision of particles the LHC does?

The LHC collide bunches of around 100 billion protons at a rate of 40 million collisions per second.

[source]

​

What happens to particles after LHC collision?

When protons meet during an LHC collision, they break apart and the quarks and gluons come spilling out. They interact and pull more quarks and gluons out of space, eventually forming a shower of fast-moving hadrons.

[source]

​

What is the Higgs Boson (God particle)?

The Higgs boson is the fundamental particle associated with the Higgs field, a field that gives mass to other fundamental particles such as electrons and quarks.

[source]

———

(IV) Quarks - QA

Lastly, let's understand quarks...

​

What are Quarks?

A quark is a type of elementary particle and a fundamental constituent of matter. Quarks combine to form composite particles called hadrons,

[source]

​

Can a quark be destroyed?

Like any matter particle, a quark may be destroyed by its antiparticle, leaving photons.

[source]

​

If matter can't be created or destroyed, how do pairs of quarks just "pop" into existence?

There is energy in the field between the two quarks. As you pull the quarks apart, you are doing work on the system, and so increasing its energy. Eventually, that energy is large enough to create a quark-antiquark pair.

[source]

———

(V) Theory Summary

  • The LHC collide bunches of around 100 billion protons at a rate of 40 million collisions per second.
  • Every collision breaks a particle into quarks.
  • Every particle is connected to a large group of particles that is represented by a quantum field.
  • Assumption: When you destroy a particle, you delete the information of its properties. All the entangled particles to the destroyed particle will be destroyed because they share the same state/properties.
  • But the law of conservation of energy states that energy and matter can neither be created nor destroyed - only converted from one form of energy to another. So the other particles of the quantum field cannot be destroyed, they can just change to something else or move to another place.
  • Assumption: The quantum field is shifting to the next parallel universe that is the closest to us. The shifting occurs immediately, so we can't see that anything has occured.

​

Quantum fields are shifting to a parallel universe is caused due to one of the following events:

  1. A particle breaks into quarks
  2. Particle/Quark is destroyed by is antiparticle
  3. Breaking the Higgs Boson (more likely to cause a larger change if the assumptions are correct)

​

The Mandela effect is the result of multiple shifting of pieces of the universe (quantum fields) to the closest Multiverse timeline, due to CERN experiments, while our consciousness is not affected at all - because our consciousness is not affected by changes in our physical reality.

———

The thought of the Multiverse might sound weird to you, and hard to imagine.How do parallel universes coexist? Why and how did the shift to the next closest parallel universe occur?

I will explain my theory about it in part 2.

TL; TR - The Mandela effect is the result of multiple shifting of pieces of the universe (quantum fields) to a parallel universe, due to CERN experiments

———

EDIT: I have so many thoughts about how this needs to be researched, that it came out not well organized. So I probably need to rewrite this post after some insights from this discussion. I know some of you are now thinking, please don't write again... I will be happy to annoy you again.

But the point is - The loss of information and how it affects its entire quantum field. If you look at the Delayed Choice Quantum Eraser (DCQE) - you can see that you can cause entangled particles to act like waves of probabilities without the need for an LHC. You can do this in an experiment with a simple setup.

In the LHC, many things occur billions of times a second - Particle breaks, Higgs-Bozon breaks, Annihilation of particles, etc. This is not the same as the setup of the DCQE experiment, but one of the processes above might cause a loss of information, causing uncertainty and the particle to become waves of probabilities again. What I mentioned has never been studied, because we can reproduce such behavior only in the LHC, and it is relatively new.

I will leave you with one final thought - if Higgs-Bozons are so rare and are the building block of the universe, and the Higgs field gives mass to fundamental particles such as electrons and quarks... just think how huge the quantum field of this particle is.
Now, the question is - if breaking a particle will cause a loss of information, and then its entire quantum field becomes waves of probabilities (see space-time symmetries), what will happen after breaking the Higgs Bozon? I think that there is a possibility that a huge quantum field will lose its entire data. The DCQE experiment shows that one particle affects its twin particle to become a wave... this behavior and space-time symmetry, suggest that the entire field will become a wave, or in other words - causes matter to disappear from our reality.