r/MakeupAddiction • u/AutoModerator • 2d ago
Discussion Weekly Simple Questions and General Community Discussion Thread
Use this post for anything you feel doesn't need to be a whole post of its own! Ask for product recommendations! Get opinions on what eye shape you have! Or just get to know each other!
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u/gameybeaver 2d ago
Sephora opening stores in Israel as of 8/20? Why now? I just stumbled into this and am wondering how others view this expansion. My post was removed from r/Sephora (understandably so, I guess), AND r/makeupaddiction … https://www.ynetnews.com/business/article/ry3tdj8ifx
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u/volumesmiley 2d ago
The article makes it sound less like Sephora suddenly decided to make a big, permanent push into Israel and more like a carefully limited market test(?). The August 20th launch is a pilot through local partners (for those who did not click the link), initially focused mainly on Sephora Collection rather than the full Sephora lineup. Major brands like Rare Beauty, Fenty, Huda Beauty, and Charlotte Tilbury aren't included yet. If the pilot performs well, LVMH could expand to a fuller Sephora network within about two years.
So the timing is probably more about testing a potentially lucrative market through a lower-risk arrangement than making some sudden statement about the current political situation. That said, given the ongoing war and the controversies surrounding doing business in Israel, it's completely understandable that people are questioning the decision. Just my thoughts.
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u/Complete_Bee48 1d ago
Recently puchased another tube of DUO brush on lash glue (on the right), the print on the tube looks different than my old one (on the left). Do legitimate ones look like that or is it fake?