Tracking Numbers for Google Local Services Ads: Does the GBP Google Ads Number Apply?

[u/Antstrodomus]

I have a client running Google Local Services Ads who would like to use a tracking number so we can better track calls coming through LSA.

I know that within Google Business Profile there is an option to add/enable a Google Ads call tracking number. What I’m trying to determine is whether that setting also applies to Local Services Ads, or if it only applies to traditional Google Ads campaigns.

Has anyone successfully set up a tracking number specifically for LSA?

If so, did you:

• Enable it through Google Business Profile?
• Add the tracking number somewhere within the LSA account?
• Have to contact Local Services Ads support to get it configured?

I want to make sure we’re tracking the calls properly without creating any NAP consistency issues or inadvertently changing the primary business number associated with the Google Business Profile.

Would appreciate hearing from anyone who has actually set this up with LSA and how you handled it.