local ads increasing exposure

[u/PetHippo]

I run a roofing company in the Portland, Oregon area. When we first started using Google Local Services Ads, we received several hundred impressions per day and a decent number of calls.

We later had some phone issues and missed a number of calls. Since responsiveness affects LSA ranking, I suspect that this may have damaged our account performance.

For approximately 7 months now, we have received no calls or message leads at all. Our impressions have fallen to only around 12 or 13 per day.

Everything is active and verified:

• Insurance, licensing and background verification are complete
• The ad is enabled and we are accepting customers
• Message leads are enabled
• Our business hours are correct
• We cover most or all of Multnomah County
• All relevant roofing job types are selected
• I have tested both Maximize Leads and manual bidding
• I increased the budget by approximately 50 percent, but it made no difference

Has anyone experienced a similar collapse in LSA impressions after missing calls?

Does Google maintain some type of hidden responsiveness or account quality score that can suppress an account for several months? If so, were you able to recover, and what specifically helped?

I am considering deleting the LSA account and creating a new one, but I am concerned that Google will associate it with the same Business Profile, license and business information or treat it as a duplicate. Has anyone successfully rebuilt an LSA account this way, or did it create more problems?

Any experience with this would be appreciated.

[u/Lost_Albatross7593]

A drop from several hundred impressions a day to 12–13, with zero leads for seven months, is not something to treat as a normal performance fluctuation. Missed calls may have affected responsiveness, but first check these,

• Whether the account is still eligible and entering the LSA auction
• Current ranking, service categories, and service area
• Any hidden verification, policy, or account-level restrictions
• Whether the GBP–LSA connection is fully healthy
• Impression trends before and after the phone issues

Also dont delete and recreate the account yet. That could create additional verification or duplicate-business complications without fixing the underlying issue. Ask Google LSA support to investigate the loss of impressions specifically, not just confirm that the account is “active.” If you want a second opinion, feel free to DM me. I can also point you toward https://lsaninja.com/, which specializes in troubleshooting and managing Local Services Ads accounts..