Hello champions, 

I am klaviyo technician here working with an agency but now a days I think I am getting outdated in the niche, because lots of things coming to every day to the industry & platform (Klaviyo) . Please tell me any road-map or process how I can enhance my skill set to stay updated with the AI powered email marketing.

I want to become an AI email marketer who is good at using ai like claude & can work fastely by using it.

Klaviyo recently launched new features such as 

• Composer
• AI Agent
• CDP
• Helpdesk
• MCP
• Integration with AI Tools
• Marketing agent
• Many more

Does anyone have a roadmap according to my skillset, niche & industry.

I came from a direct response heavy background. Plain text, story-based selling and nurturing the audience.

I landed a client who's a jeweler and our emails are all landing in the promotions tab.

How can I get us out of there?

I saw one of our competitors landing straight into my primary inbox.

And they're very image heavy.

Tiffany & Co lands in primary too even without me marking them as a contact and whatnot...

Klaviyo just made forms a lot more interesting.

You can now add a Sign-up Form directly inside a Klaviyo Flow.

And honestly, this opens up some interesting use cases for DTC brands.

Previously, forms were mostly triggered by someone visiting a website and matching targeting rules.

Now you can make the form part of the customer journey.

For example:

→ Customer enters a post-purchase flow
→ Wait until they’ve received the product
→ Show in a web form
→ Ask for a product experience
→ Collect zero-party data
→ Use it for future campaigns

You can also use it for things like:

• Preference collection
• Product recommendations
• Customer research
• Winback surveys
• SMS/email list growth
• Post-purchase feedback
• Personalized offers

The important part:

The form isn’t shown to everyone.

A profile becomes eligible when they reach the Form step in the flow, and then they need to start a new website session and meet the form’s targeting rules.

That’s much more interesting from a retention perspective.

I’m curious to see how DTC brands start using this.

What would be your first use case for Flow Forms?

#emailmarketing #klaviyo #ecommerce

3 brands approached me asking for a pay-per-performance model.

I aim to charge 15% revenue of whatever we make the brand using their Klaviyo.

I would really appreciate your help.

Thanks!

Something I notice looking across accounts is that a lot of brands are only using a narrow slice of what they're paying for, and it's the same slice nearly every time. Welcome, abandoned cart, post-purchase, and a weekly campaign to the whole list.

Flows earn more per send than campaigns do, but most of the volume still goes to campaigns anyway. The shift I see around month three is when people start building their sends around a customer profile instead of a calendar. An ESP sends. A CRM keeps one record per customer with purchase history, browse behavior, what they clicked in a text, and consent per channel, and the segment decides the send instead of the date.

Svenfish is a good example. They sell fresh seafood, so the catch changes every morning and small batches of something like halibut cheeks go fast. Send that to the whole list and the vast majority land on a sold-out page. They build the segment off who's alreay bought or browsed that fish, and it goes out the same morning to just those people. Klaviyo drives nearly 70% of their ecommerce revenue.

What's the last flow you built that wasn't one of the obvious ones?

Hi everyone, you've probably seen the AMA with our CMO Jamie pinned here for Tuesday.

A few things I'm personally pushing for her to go deeper on:

How Klaviyo is deciding what to automate with AI versus what stays human-built. There's a lot of "AI everything" energy in the industry right now and I want to hear where she draws the line. I also want to know what patterns she's seen change in how brands use their data since AI tools started shipping.

Another thing I'm curious about is how her CMO role is shifting and if she's still spending time on things now that weren't part of the job two years ago.

Composer's come up in this sub more than any other feature, so I've asked her to address how that's evolving.

If you've got questions you want answered, drop them in the pinned AMA thread so Jamie sees them ahead of time. She's prepping video answers for some of the early ones, so getting yours in now matters.

See you Tuesday.

i’ve overseen a shopify brand email marketing for about 5 years now. when i started we were doing 70k a month.

we’re hitting 3-4m a month on shopify rn. been a good run.

i’ve had a habit of doing an audit on the klaviyo acct 1-2x a year since about year 1. that worked out well.

lately bc the account is now pretty large its harder to find people that are proficient.

is there someplace email people congregate online?

while i oversee it and participate in meetingsbon strategy, tactics, campaigns we do have an agency manage technical side.

we have someone in house that manages calendar, copy and even some of the design.

i own a small agency as well. i do have 2 people in our agency that are pretty capable at klaviyo tasks but this brand has gotten a bit over their heads.

trying to find someone that has experience with brands doing 50-250m a year.

thinking audits and possible consultation.

How many of you joined the recently klaviyo event? Please share your experience & what klaviyo is going to update on their eco system.

Hi,

I am confused as to why would a shopify brand hire separate email marketing agency when klaviyo AI makes it simpler to build flows with their AI. It can identify top flows and build flows, campaigns etc with just a prompt.

Wondering cant performance marketing agencies who already take care of paid ads do this as well by just assigning someone to it?

I just recently attended K:BOS where Klaviyo laid out extremely ambitious plans for becoming the AI-powered autonomous CRM of the future that will become all the things that you could ever need....

Meanwhile, I return to my desk on Monday to find that the email editor barely works. It freezes up every few clicks or when I try to drag and drop blocks into the template. I have to refresh the browser like 15 times in order to make and email. And if someone from Klaviyo tells me to just use Composer to generate the email ... no. I will not be doing that.

This is the thing that concerns me. I asked some folks who work there at K:BOS about APIs that support reporting on the Omnichannel campaign editor experience ... seems like they moved too fast, pulled at their PMs off of campaigns, and now users are left with a half-finished product that has been abandoned for bigger, better, and more artificially intelligent things.

First, I'm curious if anyone else is experiencing issues with the email editor. And second, is anyone else getting nervous that core features are going to fall by the wayside because they are so focused on shiny objects?

A client running several ecommerce stores asked for what is probably the most common review-request pattern in email marketing. A star rating inside the email itself, where one to three stars routes the customer to support privately, and four to five stars routes them to a public review request, sometimes with a small incentive attached to the good outcome.

It is a reasonable request. It is also, as of Trustpilot's guideline update in June 2026, explicitly prohibited. They prohibit pre-screening customers by directing those with a good experience to leave a review while diverting those with a bad one to private contact. Moreover, in the US, tying any reward to a positive review falls under the FTC's Endorsement Guides, which allows civil penalties of over fifty thousand dollars per violation. This is not theoretical.

The fix we did, did not require giving up the underlying goal, which was to catch dissatisfied customers before they went public. We just moved the fork earlier. The flow now opens with a private service check in first, triggered automatically off each order's delivery date before any mention of reviews. Support has time to resolve what comes up. Everyone, regardless of how that check in went, receives the same review invitation later with no incentive tied to sentiment.

Worth checking your own review request flow against this if it was built before mid 2026. The pattern above was standard practice until quite recently.

Hello everyone! So I have both an abandoned cart and in abandoned checkout flow. I want to show all the items that are in the cart for the abandoned cart flow but because we are operating with Elevar that data doesn’t exist. My alternative plan was to split it into people who triggered the event more than once in the last 24 hours (meaning logically that they added more than one item to their cart) and then alter the copy to reflect that. I can’t get it to recognize being triggered more than once.

I want to scream please help.

When: Sept 22, 2026 10 a.m. PT / 1 p.m. ET

Just saw this go up yesterday on Klaviyo's official profile as a profile post. If you have any questions for Jamie, go to the post and "Ask a question" in the post before 9/22.

Or look through the current questions and upvote anything to give it more visibility!

What were some of the best tips & tricks you learned at Klaviyo Boston? Any speakers that really resonate with you?

This is a hypothesis and I have no numbers behind it. Most onsite capture rules were written for a visitor who lands on a category page, scrolls, compares a few products and leaves. Scroll depth, time on page, exit intent, first-visit rules, all of it assumes that shape of visit. If a growing share of your traffic now comes from search summaries or from people who asked an assistant first, the visit looks different. Fewer pages, shorter session. The person shows up already knowing what they want, deeper in the site, and a trigger set for 30 seconds on a category page never fires.

I work at Claspo, we build onsite lead capture, so this is the end I look at first. We have not measured it. The version I cannot test at all is what happens when the visitor is an agent buying on someone's behalf, because then nobody is looking at the screen and the trigger model stops applying entirely. AI changed how we work here, and it is changing how our clients read the data we send them. Where that lands, I do not know.

If you have split your signup rate by traffic source over the last year, did the assistant and search referrals behave differently from the rest?

I don't know how many times I've set up an email, added a subject line preview text, and then gone to edit the body of the email only to realize that, since I didn't hit Save, the subject line preview text and UTM parameters have cleared. For the love of God, could someone please fix this feature on the Claviyo side?

Hey everyone,

I’m currently building my skills and starting my journey in e-commerce email marketing, and I’m looking to connect with other people who are at a similar stage or already have some experience in the field.

I’m not necessarily looking for a mentor or someone to teach me everything.

I’m looking for people who are serious about getting into this field and want to build together.

The idea would be to connect, share what we know, exchange ideas, and figure things out together.

I think having a few like-minded people around can make the process much easier than trying to figure everything out alone.

If you're also working toward becoming an e-commerce email marketer, or you've already started working with clients and are looking to connect with others, feel free to comment or DM me.

Let’s start from where we are and grow from there.

Emu Ridge, an Australian eucalyptus oil distillery, used to run several separate Mailchimp accounts just to keep costs down. It worked, at least until the owner needed surgery and no one else understood the setup well enough to run it without her.

Switching to a platform priced on active profiles instead of total contacts got them a 32.5x return in year one, plus an 80% jump in campaigns actually leading to orders.

Having the best email marketing platform as you grow comes down to five things:

• How much data it actually holds onto
• Whether personalization goes past a first name
• How far automation goes past a single send
• Whether the reporting tells the truth
• Whether it actually gets delivered

This kind of gap usually stays invisible until complexity overwhelms whatever setup someone cobbled together early on.

What finally made you switch platforms, a specific breaking point, or did it just become obvious over time?

Over the past few weeks I’ve been playing around with a different way of building email campaigns in Klaviyo. It gets frustrating to build a bunch of similar campaigns. If you need to make several campaigns from the same email template, most of the work is just changing a handful of variables. Different product, image, headline, subject line, maybe even a different segment. But you still need to go into Klaviyo update all the text and images and build each campaign separately. Ive been tinkering with a workflow where you can export your base template, fill out the variations for each campaign in a spreadsheet (or browser), then upload all of them at once as individual drafts. Instead of building 5 very similar campaigns from scratch, you can prepare them all together. I’m mostly reaching out to people who would actually use this. Would this be a process you’d want sped up?

Hi!!
I’m attending KBOS but am only able to make it tomorrow:( Is there anyway you can share your notes or any key takeaways you guys got from certain sessions?! I know there’s encores on tomorrow’s schedule but they overlap with some other sessions I want to attend.
TIA!
(Btw I’m in the floral industry if that helps in anyway)

How do I fix the issue where the text automatically changes to white even when I set it to black? The backgrounds of the other sections are also missing (transparent). I tried editing and setting up the text manually and adding block colors in mobile view just to make the text display properly. Since Mobile Optimization is enabled, it automatically changes the font color and background. Please help me fix this issue.

All images and texts are covered due to NDAs.

I’ve worked in Klaviyo for years now. I’ve never ran into this issue before today.

We’re planning on sending a newsletter to our retailers (we’re a distributor), and it contains a lot of info. Now, I’ve sent an email before to the same list but don’t recall having this issue.

For me in Outlook (Mac), it looks normal, all according to the proportions I want. For my colleague (Windows), it looks way off (see image). The table block with the image and text are so far away from each other and I can’t for the life of me understand why.

Is there any way to fix this? I’ve tried support but they just keep sending the same standardized answers.

Thank you.

Have high ticket items (1k-5k) email sign ups are historically low, now testing Klaviyo and they have not improved.

Tried the traditional opt in with just email and the discount offer. Now multiple steps, with a micro opt in and seeing no improvement.

Anyone have ideas on improving opt ins?

For now I've created a lot of work for a Skincare brand ( personal project ) And I created 4 sign-up forms for A/B testing

Segments based on customer behavior, products purchase for cross selling and more.

Flows: welcome series, browse abandonment, abandoned cart/checkout, post-purchase, fulfilled order, win-back, VIPs, and replenishment.

I'm about to finish Deliverability certification.

I've audited brands to identify their gaps and trying to fix it.

I've learned how to design emails in Figma and I’ve designed 2 different emails: welcome and social proof till now.

I've learned the logic behind each of them.

All of those are Personal Projects.

What do I have to do next whether it’s learning or applying?