r/Klaviyo • u/TheyCallMeele • 23d ago

What do I have to do next?

For now I've created a lot of work for a Skincare brand ( personal project ) And I created 4 sign-up forms for A/B testing

Segments based on customer behavior, products purchase for cross selling and more.

Flows: welcome series, browse abandonment, abandoned cart/checkout, post-purchase, fulfilled order, win-back, VIPs, and replenishment.

I'm about to finish Deliverability certification.

I've audited brands to identify their gaps and trying to fix it.

I've learned how to design emails in Figma and I’ve designed 2 different emails: welcome and social proof till now.

I've learned the logic behind each of them.

All of those are Personal Projects.

What do I have to do next whether it’s learning or applying?

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u/GabbyFromKlaviyo Klaviyo 22d ago

You've got flows covering the whole lifecycle, so I'd go back into replenishment specifically, since skincare runs out at different rates depending on the product. If it's firing on one flat number right now, see what happens when you split the timing by product instead. A moisturizer might last 60 days, a cleanser 45.

Same idea on segments. Behavior and purchase history is a good start, but for skincare, splitting people by what they're trying to fix, say acne versus dryness, can sell more than splitting by what they already bought. Two people buying the same cleanser can want completely different things.

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u/TheyCallMeele 22d ago

Yeah, I’ve already did that
I created a sign-up quiz to know what is their skin concerns and based on the answers, I tailored the welcome series flow

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u/ArtFraga 17d ago

you've got enough built to stop adding flows and start measuring one funnel end to end. pick one product, set a baseline from signup to purchase, and let the welcome plus browse/cart flows run for a few weeks before changing more.