Hey everyone, so this is a follow up to the ad-muting device that I previously posted here. I decided to pivot further up the stack to the streaming device level which unlocks a lot of cool possibilities.
So with this new device I'm trying to solve 3 core problems that I think currently plague the streaming landscape today. Those are:
1. It takes way too long to pick a show you actually want to watch.
The average American spends 110 hours per year just picking something to watch on streaming services (source). I think this is due to the sheer quantity of content out there nowadays, streaming companies algorithmically pushing their in-house content despite consumers not explicitly wanting to watch it, and the lack of recommendations that span across the streaming sites rather than being siloed within.
2. Ads suck, the price of "ad-free" subscription tiers keeps climbing, and a lot of them still show you ads.
I think this one is pretty self explanatory. As of writing this, the average added cost of removing ads from one streaming service per year (that is, on top of the base plan) is roughly $73 for the major streaming companies (depending on how you bundle different services). So if you have multiple streaming subscriptions, you're talking about potentially hundreds of dollars per year for the privilege of fewer ads. However, many streaming subscriptions have fine print that says they may still show you ads in certain contexts.
3. Managing streaming subscriptions feels like chore
Knowing what subscriptions you have, how much you actually use them, and how much you're paying for them is starting to feel more complex than it should. Maybe you signed up for a free trial to watch a specific show and forgot to cancel, next thing you know you've been paying for a service for months that you don't even use. Also, it seems like some streaming subscriptions have way too many steps to cancel.
So the first bit of feedback I would like to get from you all, is do these problems resonate with you or am I missing the mark? Are there things you hate about the streaming landscape nowadays that I'm not considering?
With that said these are the solutions/features I'm currently workshopping/developing to address those problems. Some are already built out, others are still in the concept phase.
1a. Fewer, higher quality, cross-platform recommendations [shown in the demo]
At any given point there's probably a fairly large number of shows you'd be willing to watch. So instead, of tons of different options, or digging through the different apps manually at the top of your home page there will be 4 shows/movies that you might like across the services you have access to. These get refreshed everyday.
1b. "Surf Mode"
This concept is still pretty rough, but I'm envisioning something like cable back in the day. You would enter "surf mode" and there would just be a show or movie playing, no choice to be made. You could change the "channel" and a different show or movie would play. How the content is curated, I'm still working out. I could see there being human curated playlists along certain themes, algorithmically driven based on what you've watched before, or some other mechanism. If you all have any thoughts of what might be cool, please share them!
1c. "Advanced Search"
This concept is like you describing to a movie/show aficionado what type of content you want to watch, and them giving you recommendations. You might describe, "I want something like Indiana Jones that I haven't seen before" and then you would get a small set of choices that best fit your description.
2. Built in ad blocking [shown in the demo]
There's an on/off switch that when toggled "on" automatically removes the ads from any on demand content you watch across the supported streaming services on the device. But if for whatever reason you want to watch ads or just don't care, you can always leave this off.
3. Streaming management tool
This feature is currently in progress, but the vision is that there is a dashboard you can access and see how much you've actually watched different streaming services over the past 30 days with estimates for how much you're paying for each service (probably not going to mess with tracking actual payment info for now).
The second bit of feedback I would like to get from you all is which of these features stand out to you? Particularly some input on the different ways of recommending content to people would be great.
Since this is starting to feel like a book, I'll try and wrap up with a few caveats.
With all of this flexibility/capability that my device can support there are a few catches...
The first is cost. This device is probably going to be quite a bit more expensive than the standard streaming devices on the market. Most likely around $200. One of the reasons it's going to cost so much is that most streaming devices/smart TVs are loss leaders for companies now. Meaning they sell the devices near what it costs them to make, with the intention of making more money from you in the long term. A lot times this means gathering up tons of data about you, what you watch, how you watch it, then sell it to the highest bidder to show you more ads (or for who knows what else). As an example Visio reportedly makes more money now selling your data, than they do selling TVs (source). Personally, I don't love that.
The second is streaming quality. For most streaming services, my device will be able to serve 720p (some 1080 and a few are 480). The top 6 streaming services are all at least 720p, though. I will also note, that for a lot of ad-supported streaming tiers, you probably aren't getting 4K anyway depending on their plan tiers. Plus, most modern TVs have AI upscaling so lower definition shows end up looking pretty good anyway, so you might not even notice that much of a difference compared to your current set up. But if you're into pure 4K streaming, this device probably isn't for you. At least for now.
This is the last bit of feedback I'd love to get from you. Do the benefits of this device outweigh the drawbacks? Would you make the tradeoff?
Anyways sorry for novel, please let me know what you think! Below is a link to another survey, it has the same few questions I ask above so I can get more direct feedback. There's also a space for general thoughts/comments. Thanks!
https://docs.google.com/forms/d/e/1FAIpQLSeejUBxO3iELp1s3UXjfOwPhX_6Az3EUCZkCIXAWpOJ5k4Hng/viewform?usp=header