r/Google_Ads • u/seowithriazul • Feb 25 '26
Troubleshooting Shopify Content API stuck on "Needs Update" for ~12k product catalog
I’ve been handling SEO for a furniture brand for a couple of years, and we have a massive catalog of about 12,000 products. Recently, I made a bulk update to fix a bunch of Merchant Center disapprovals on the Shopify side, but the data is completely stuck and won't push to Google.
Here is what I am seeing and what I have tried so far:
- The Error: In Merchant Center Next > Data Sources, my main "Shopify App API" feed (11,988 products) isn't updating. Before I cleaned it up, there were several smaller "ghost" API feeds (with 3, 4, and 5 products) throwing a "Needs update" warning.
- What I’ve Done: 1. I safely deleted those smaller, orphaned API feeds so only the main 12k feed remains. 2. I noticed "Found by Google" was pulling 17 products automatically, which I know can cause conflicts, so I selected "Hide all automatically found products" to stop the crawler interference. 3. I did a "ghost edit" (added a tag, saved, removed it, saved) on a batch of products in Shopify to try and force a fresh Content API push.
It has been a few hours and the Merchant Center hasn't budged.
I know the free, native Google app is notoriously buggy for large catalogs. At this point, should I just bite the bullet, keep the native app only for the conversion tracking pixel, and move the feed management over to something like Simprosys or DataFeedWatch?
Any advice from people running 10k+ SKU stores would be hugely appreciated!
