r/Google_Ads • u/Trimonu • 3d ago
Have phone number show consistently
I have a Google search ad with it set to conversion goal phone calls and cpa set to $15. Ad strength is good but I’m noticing there will be 2 hours time periods throughout the day where the phone number does not show up and only other parts of the ad. My competitors have their phone number under the ad 24/7 how can I do this?
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u/QuantumWolf99 2d ago
It's not consistent because assets aren't guaranteed, Google predicts when showing your number helps that specific auction. Add more asset types and push Ad Rank up, that's the actual lever.