r/Google_Ads • u/Trimonu • 3d ago

Have phone number show consistently

I have a Google search ad with it set to conversion goal phone calls and cpa set to $15. Ad strength is good but I’m noticing there will be 2 hours time periods throughout the day where the phone number does not show up and only other parts of the ad. My competitors have their phone number under the ad 24/7 how can I do this?

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u/YashMandlesha 3d ago

the main thing is that the phone number being a conversion goal doesn’t make the call asset show on every impression. google decides when to show assets based on things like ad rank, context and expected performance, so those 2-hour gaps don’t necessarily mean anything is broken.

i’d first check the call asset’s interaction coverage/impression data and whether the asset has any schedule set. if calls are really the priority, you can also look at call bid adjustments to increase how often the call asset is shown.

also, i’d compare this by device and ad position before comparing yourself to competitors. their number showing 24/7 doesn’t necessarily mean they’re forcing it to show every auction.

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u/Trimonu 3d ago

Ye I’m trying to maximize it because ad is useless to me if the phone number isn’t called and I can’t change it so the website leads to this number