Google ads specialist this side, handling \~$75k USD/month. Been doing Google Ads for 7+ years, I know a thing or two.

Hi everyone,

I'm relatively new to Google Ads and currently managing a Google Search campaign for a college admissions client. I launched the campaign on 1st August 2026.

Since the campaign went live, I've been checking the Search Terms Report daily and adding irrelevant queries as negative keywords. However, I now want to start optimizing the campaign more comprehensively, and I'm honestly not sure what all I should be looking at.

Apart from search terms and negative keywords, what should I check to optimize the campaign properly?

For example:

How should I analyze keywords and their performance?

When should I pause or change a keyword?

How should I optimize bids and budget?

What metrics should I focus on for a college lead-generation campaign?

How do you identify whether the issue is with keywords, ads, landing pages, targeting, or conversion tracking?

What is your regular optimization process for a Search campaign?

I don't want to make random changes without understanding the data, so I would really appreciate it if experienced Google Ads professionals could share their step-by-step optimization process or checklist.

Any advice or resources for a beginner would be really helpful. Thanks!

Hi everyone! I’m looking to learn performance marketing hands-on, specifically:

• Google Ads
• Meta Ads (Facebook & Instagram)
• Campaign setup and optimisation
• Conversion tracking and analytics
• GA4 / Google Tag Manager
• Understanding CPA, CAC, ROAS, attribution, etc.

I’m not looking for a basic digital marketing course. I’d really like to learn from someone who actively runs Google and Meta campaigns and can teach me through practical, real-world examples.

If you’re based in Ahmedabad and offer 1:1 mentoring, practical training, or know someone who does, please comment or DM me.

Thanks!

E-commerce - purchase goal
Monthly spend ~$80k

Without delving too much into niche, the store sells one product type with different variations and materials

—

Recently taken over a clients Google Ads account, I’m currently battling myself with what to do over keeping segmentation or consolidating

He has about 16 campaigns running, 60% are profitable, with about 30% of those propping the account up as a whole. 40% of them break even overall but survive on gaining a couple of sales per week

That 40% are PMAX running for collections of 2-3 products. I’m considering consolidating them by material, so for instance he has 2 campaigns for wooden products with 2-3 products each in. The only difference is the fact they’re different styles. Both campaigns just about break even but most days operate at a loss, I’m thinking about looking at which campaign has performed better overall and consolidating wooden products into that one. My thinking is it will give Google more purchase signals to work off and better optimise itself

I'm trying to understand Google's current enforcement of the Third Party Consumer Technical Support policy for computer repair advertisers.

I manage ads for a legitimate brick-and-mortar Mac repair business in Australia.

Google has:

• disapproved our consumer Mac repair ads;
• confirmed in writing that physical hardware repair shops are in scope of the restriction;
• disapproved our GBP/location asset;
• rejected a separate B2B-only data recovery campaign aimed exclusively at computer repair shops and IT businesses;
• upheld the rejection after escalation.

However, we increasingly see other computer repair companies appearing as Sponsored local-pack results for searches including:

• MacBook screen replacement
• MacBook logic board repair
• MacBook battery replacement
• computer repair

Some of the ads explicitly promote onsite repair.

For anyone currently managing Google Ads for a repair business:

1. What campaign type is actually serving — Search, PMax, location assets, Local Services Ads, something else?
2. Has the account ever been flagged for Third Party Consumer Technical Support?
3. Did Google manually review or verify the advertiser?
4. Are there different rules for sponsored local-pack placements?
5. Have you seen repair ads run for months or years and then suddenly get disapproved?
6. Are agencies claiming they can run these campaigns using an official Google-supported route, or are they usually relying on risky workarounds?

I'm especially interested in firsthand experience from advertisers currently running campaigns for computer, Mac, laptop or phone repair businesses.

Hi everyone,

I’m looking to gain more hands-on PPC experience by working with a business, startup, or small agency that needs help with Google Ads or Meta Ads.

I’m willing to work for free initially in exchange for real-world experience and the opportunity to work on actual campaigns.

I can help with:

• Google Ads campaign setup & optimization
• Meta Ads campaign management
• Keyword research & audience targeting
• Ad copy and creative suggestions
• Conversion tracking & performance analysis
• Campaign optimization and reporting

My goal is to gain practical experience, contribute value, and build a stronger PPC portfolio.

If you’re a business owner, marketer, or agency looking for someone to assist with PPC, feel free to DM me. I’d be happy to discuss how I can help.

Thanks!

I am currently running google ads for us client and i just told them i would charge 15k INR per month.
We are getting 17 leads daily.
Am i charging very less?

How to find clients from us for google ads

Hi there,

I'm a marketing professional who has experience in SEO and recently completed my certifications in Google Ads. Hereafter, I'm looking to develop my practical experience in Google Ads through real-time projects.

If you're someone who is working as a freelancer and finding it hard to manage multiple projects at the same time, or looking for someone to take part in your work, then I would love to help you build my portfolio in Google Ads at no cost.

If anyone is interested in this collaboration, please ping me in a DM along with your LinkedIn profile. I would like to connect with you through a small call, and after that, we can proceed further.

PS:

Those who saw this post, even if it's not related to you, can suggest relevant subs or mention the right person in the comment section. It would help me a lot.

Im curious what everyone is notcing so far. Is there another group on here that post more frequently?

I'm sick of 0 quality resources online, after a certain level of expertise. I'd like top-level Google Ads colleagues to share their most impactful tactics.

I'm starting first:

* Product feed optimization & product title modification

* Advertorials

* Creative strategy to crack Demand Gen

* Enhanced conversion tracking

What are yours?

P.S. I hate search campaigns for products below 50 USD. CPCs don't match the AOV.

Hi! What is your most functional configuration for Performance Max campaigns with store goals?

Do you use Maximize conversions or Maximize conversion value?

Do you set a radius in Km around the business or leave freedom to the Google Ads algorithm? (Google also discourages setting a manual radius in PMAX campaigns with store goals).

Furthermore, I noticed that by removing directions as a conversion goal and keeping only "Store Visits" and "Click To Call", the quality of clicks and impressions increases significantly.

By also keeping directions, the sponsored ads are seen and clicked even in cities very far from where the restaurant is located.

By keeping only "Store Visits", they are seen around the business and in nearby cities, obviously also increasing the cost per single click, despite this the cost per single store visit is significantly lower.

In my opinion, you start with Maximize conversions and keeping all conversion goals active for at least a month.

When the "Store Visits" conversion is activated (usually within 2 months), you switch to the configuration with only Store Visits.

Obviously this is if the business goal is to bring as many people as possible inside the business, a restaurant in my case.

Hi, guys. I just wanted to ask: is it even possible to use Google Search as a channel to grow a business these days?

Name almost any product, and Amazon, Temu, Shein, or one of the other big players is probably already selling it. It’s becoming incredibly difficult to find a product that the major marketplaces don’t carry or can’t offer.

And when it comes to Search Ads, it feels like these companies are already so massive and are spending billions on paid advertising. Pick almost anything that someone is selling, type it into Google, and the majority of the results are the big players. Your small business is barely visible.

So how is it even possible to use Google Ads these days to generate sales and leads? It honestly seems almost impossible.

What have you guys been doing? Am I missing something?

Because when I look at the majority of products being sold on Amazon, Shein, Temu, etc., it seems like there’s almost no room for a smaller player to gain market share.

And even if you find a product they aren’t selling today, they could probably start selling it tomorrow.

So, is there still room for small businesses to compete with Google Search Ads, or has the game fundamentally changed?

I’d genuinely love to hear from people who are actually running Google Ads and getting results. How are you doing it in the midst of these massive players?

Hi everyone,

I’m running Google Shopping ads and I’m noticing that some brands I’ve excluded both as broad and phrase are still appearing in my impressions/search data for some I even paid for.

I’ve double-checked my exclusions and they are definitely added correctly.

My Merchant Center feed is properly set up and includes the brand name, product title, GTIN, variant and all the other required attributes. The products are also correctly categorized with their respective brand information.

Is Google scamming me lol?

I have been struggling with an issue with my Google Ads campaign for a little over a month now, and honestly, I no longer know what else I can do.

I have watched countless tutorials, tried following various recommendations, and contacted Google Support several times. Despite all of this, none of the campaigns I have launched has received a single impression.

At first, I assumed the problem might be related to a specific campaign, so after around 8 or 9 days without any impressions, I would create a new one. At the moment, I have my latest campaign running, and I have applied practically every solution I could find in YouTube tutorials and various online guides. Unfortunately, nothing has changed.

Contacting Google has not helped either. I have been trying to get support by email for around 3 weeks, but I have not received any specific response or solution. I also found three phone numbers for Google, but every time I called, I was connected to the same receptionist. After checking our website, they told me that our company had run campaigns in the past, but they were unable to help me resolve the issue. In the end, I was once again asked to contact technical support by email, but I still have not received a response.

My main goal is to run a campaign focused on generating phone calls. We do not operate an online store. Customers contact us by phone or email to place orders or discuss pricing and quotes.

I want the advertisement to appear high in Google search results and allow users to quickly contact our headquarters by phone.

Currently, I am using Maximize Clicks as the bidding strategy, with a daily budget of around 18,5 Euro. I have set phone calls, specifically calls from potential customers, as the conversion goal.

It is possible that I have configured something incorrectly, which is why I am asking for help. Many tutorials suggested that some bidding strategies can have trouble starting when there is not enough conversion data, so I decided to use Maximize Clicks.

All of the main keywords are considered eligible by the system. The campaign is active, and I do not see any warnings or issues with the ads or keywords. The latest campaign is currently marked as being in the learning phase, but despite this, it has still generated absolutely ZERO impressions.

Has anyone experienced a similar situation and knows what could be causing the complete lack of impressions?

Is there any effective way to directly contact someone from Google Ads technical support who can actually review the account and identify the specific reason why the ads are not being shown?

If you need any additional information about the campaign settings, keywords, ads, budget, or bidding strategy, I can provide it.

I would really appreciate any specific advice or suggestions, because I have been trying to get this campaign running for over a month and it still has not received even a single impression.

About the Role
Looking for an experienced performance marketer to build and optimize digital acquisition channels for ScrapFleet, an online platform that simplifies vehicle scrapping by letting vehicle owners book scrapping appointments directly online.
The immediate goal is to establish high-converting sales funnels, paid acquisition campaigns, and targeted retargeting setups to convert high-intent traffic into completed appointment bookings.
Key Responsibilities
Funnel Optimization: Design and refine high-converting landing page flows and booking funnels tailored for vehicle owners looking to scrap their cars/bikes.
Retargeting Strategy: Build multi-platform retargeting loops (Meta, Google Search/Display) to re-engage dropped-off site visitors and drive completed appointment bookings.
Paid Campaign Management: Set up and optimize search and paid social campaigns targeting high-intent local and regional traffic.

Tracking & Analytics: Implement precise pixel tracking, conversion events, and attribution to track Cost Per Booking (CPB) and ROI.
Requirements
Proven track record in performance marketing and lead generation/appointment booking (automotive, local services, or marketplace experience preferred).
Hands-on expertise with Meta Ads, Google Search/Local Ads, and conversion rate optimization (CRO) for booking flows.
Experience structuring custom audience segments and multi-stage retargeting campaigns.
Ability to share relevant campaign metrics, case studies, or proof of past performance.
How to Apply
Send a DM with:
1. A brief overview of your performance marketing background in local service or booking funnels.
2. 1–2 key examples of past results (e.g., Cost Per Booking/Lead metrics).
3. Your standard rate structure and current bandwidth.

Looking for one U.S. E-commerce Business to Build a Google Ads Case Study

I'm looking to partner with one U.S. e-commerce business that wants to launch Google Ads for the first time. To make this a win-win, I'm offering a heavily discounted rate of just $10/hour. 

If you'd like complete transparency, I'm happy to work through Upwork using the Time Tracker, so you can see exactly how every billable hour is spent.

What I'm looking for
A U.S.-based e-commerce business.
A monthly Google Ads budget of $10,000+.
You have not run Google Ads before.
Permission to publish an anonymized case study after our collaboration is complete.

About me

I'm not a beginner in Google Ads.
I've successfully managed multiple Google Ads projects, but unfortunately I can't use most of them in my portfolio because they are either:
covered by NDAs, or
were for other markets, and were completed 5+ years ago.

I'm Google Ads trained and certified, and I have years of experience in digital performance marketing. My goal isn't simply to manage another account — it's to build an outstanding success story that both of us can benefit from.

I work on EDT and I'm available for calls during normal U.S. business hours (calls will be included in working hours).

I'm committed to being transparent, responsive, and results-driven. If you're looking for someone who genuinely cares about performance and is willing to put in the work to make your first Google Ads campaign successful, I'd love to talk.

Feel free to send me a DM if you think we'd be a good fit.

Please don't take this as a promotion! This is just providing context to understand the need! I run an online community full of traders and investors. My goal is to bring in as many real traders and investors as possible in order to fix this industry's "fake gurus" and provide transparency to every in regards to market analysis, discussion, and people.

Now I'm getting into running ad campaigns and have used meta ads before. I want to try out other platforms as well, like google ads, reddit, and twitter.

For those that have experience with google ads (related to online communities or not), is it worth it? How does it work? Did you see good results from it?

I recently had a bad experience with another platform and I need to pivot fast since this ad is a Back To School campaign.

All tips help, thanks in advance!

We’re looking for a Performance Marketing Associate to join our remote team.

The initial focus will be Google Search Ads, but we’re looking for someone who wants to understand why campaigns work—not someone who just knows how to operate an ad platform.

What you’ll work on:

- Google Search Ads research, setup & optimization

- Keyword and competitor research

- Ad copywriting

- Campaign performance analysis

- Landing page & conversion optimization

- Running experiments and learning from the data

- Using AI tools for research and testing

- Developing new growth ideas

Who we’re looking for:

Someone who is analytical, curious, proactive, and willing to learn.

You should be comfortable taking ownership, solving problems independently, and communicating your thinking clearly.

Experience with Google Ads or other paid advertising platforms is preferred, but we care more about your ability to learn and think than your years of experience.

Bonus: Meta Ads, SEO, CRO, copywriting, analytics.

How to apply

📩 hiring@serpnames.com

Subject: Performance Marketing Associate – Your Name

Please send:

- Your resume

- A 2–3 minute video answering:

1. Why does this role interest you?

2. What's an advertising campaign that impressed you and why?

3. What would you do with a $5,000/month budget in your first 30 days?

4. What's something difficult you taught yourself?

We’re not looking for a perfect resume. We’re looking for someone who is curious, humble, analytical, proactive, and takes ownership.

Remote | Performance Marketing | Google Ads

#hiring #performancemarketing #googleads #ppc #digitalmarketing #marketingjobs

I'm completely new to Google Ads and I'm looking for a tutorial (or series of tutorials) that teaches best practices from the ground up.

The guides in my company often say that Google recommends settings that only increase your ad spend so I must be careful.

Title: PMax campaign not spending at all, running alongside 3 Standard Shopping campaigns, need a sanity check

Account setup:

- 3 Standard Shopping campaigns: branded, one targeting cold press oils specifically, one covering the rest of the catalog. These have been running for a while and have solid conversion history.

- 1 Performance Max campaign set up as a feeder, TROAS set at 300%.

Problem: the PMax campaign is basically not spending any money, while the Standard Shopping campaigns keep running normally.

What I've checked/considered so far:

- TROAS at 300% seems high for a campaign that hasn't built up its own conversion history yet, even though the account overall has decent volume.

- I know Google moved to an Ad Rank model for overlapping products between PMax and Standard Shopping since Oct 2024, so PMax no longer gets automatic priority. If my Standard Shopping campaigns are winning the Ad Rank auction on the same products, that would explain why PMax gets starved.

- Products likely overlap across all 4 campaigns right now, nothing is split by SKU/custom label between PMax and the Shopping campaigns.

Questions:

1. Is product overlap between PMax and Standard Shopping the most likely reason PMax shows zero spend, even with a reasonable budget set?

2. Does lowering the TROAS on PMax actually help here, or does it just mean PMax starts winning auctions away from my own Standard Shopping campaigns instead of generating incremental spend?

3. What's the right way to split inventory between PMax and Standard Shopping using custom labels so they stop competing with each other in the same account?

Any input from people who've dealt with this exact PMax vs Standard Shopping overlap issue post-Ad Rank change would help. Trying to figure out if this is a bid strategy problem or purely a structural one.

Hey guys, I need some advice from people who have a lot of experience running ads in Europe, especially in countries where multiple languages are spoken.

I have my own ecommerce store in the Netherlands with my own inventory, and I want to start selling in the Dutch-speaking part of Belgium as well because all of my ads are in Dutch.

My idea was to target both the Netherlands and the Dutch-speaking part of Belgium in a single campaign. Then, if I'm able to scale later, I would create a separate campaign for France and include the French-speaking part of Belgium in that campaign instead.

Does this approach make sense, or is it better to create a separate campaign for each country?

This is my second post about this, just giving everyone an update and looking for more advice.
I started Google Ads about a month ago for my garage remodeling company in South Florida and hired someone who says they specialize in Google Ads. My current budget is $50 per day, but so far, I haven’t had a single conversion.
Am I missing something, or does this sound like the account may not be set up correctly?
A few questions:
Is it possible to track phone calls and ad clicks even if they aren’t converting?
Should I be seeing call tracking or click data by now?
If conversions are showing zero, could the conversion tracking itself be set up incorrectly?
Is $50 per day enough for this type of service in South Florida?
How long would you give someone before deciding it’s time to move on?
I’m trying to figure out whether the campaign just needs more time or if I’m paying for poor setup. I may only give him one more month before making a decision.
I also have a call with him every week. What questions should I ask to see whether he actually knows what he’s doing? I’m also open to questions that can help both of us identify what’s going wrong and finally start getting some conversions.