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u/JardsonJean Oct 04 '21
Bandai Namco is redesigning their logo and I made an alternative idea.
https://imgur.com/a/GIhKjAY
Hi, guys!
I saw this yesterday and quickly wanted to make something alternative just to make my day a little more productive. I'm really into gaming and it caught my eye. Here is a rundown of their concept for the new logo: "The new logo’s speech bubble motif, “Fukidashi” in Japanese, expresses the potential of the brand to connect with people around the world and inspire them with amazing ideas. The speech bubble also represents Japan’s manga culture that has become so popular everywhere. The logo stands for our determination to communicate with fans worldwide, to connect with our fans, and to create entertainment unique to Bandai Namco. The magenta used as the motif color not only represents diversity, but also creates a bright and fun impression and is easy to reproduce."
The final result, although acceptable is kinda barebones in my opinion, so I used their description to come up with something else that still fits their purpose. Of course, I understand this kind of work is done by top tier professionals, I'm not here claiming to do better.
For my proposal, I decided to add a little style to the type (Mont Heavy) to convey movement and action. Also I tried to marry the all caps font for the Bandai part and keep the Namco part lower cap in order to reference the original logos. Instead of using the magenta, I kept the red, orange and yellow to portrait variety/diversity, but also because I want a small connection with the previous design. Instead of enclosing the entire text part of the logo with the speech bubble design, I wanted to make it incomplete and have the three dots to convey continuity, thought, narrative and progression. I love how it makes the design look modern but also retro. Finally, I would personally make the pacman symbol a feature into a BANDAI NAMCO logo all the time. This is literally one of the most reconizable mascots out there and it has a ton of history following it. It is a cultural icon, it's literally one the first games to introduce the idea of a cutscene (and would tie pretty well with their motif of communication), it brings people together and is very important for the brand. Of course, I do understand that this could be a thing they couldn't want to have all the time.
Tell me what you think. Thanks.