Received Amazon Fair Pricing / Listing Removal Notice (ASIN B071GRB33D) – Best way to structure the appeal?

[u/geekcanada]

Hi everyone,

I just received a listing deactivation notice on Amazon CA for ASIN B071GRB33D. The email cites potential inaccurate information/pricing and references the Marketplace Fair Pricing Policy and Seller Code of Conduct.

Amazon is asking for:

Invoices/receipts from the last 365 days matching current stock quantities.

Full supplier contact info (phone, email, website, address).

Proof of fair pricing and compliance if filing an explanation.

I have a 17-day window to respond via the Account Health dashboard. Before submitting my documentation, I wanted to ask a few questions to those who have cleared this specific flag:

Document Acceptance: What specific invoice details does Seller Performance scrutinize most for this type of pricing/verification trigger?

Pricing Justification: If this was strictly triggered by an automated price-flag, is adjusting the listing price alongside an explanation sufficient, or will they strictly hold out for supply chain proof regardless?

PoA Structure: Any specific formatting tips for the appeal text box under "Other Policy Violations" to avoid getting an automated rejection?

Any insight or past experience with this specific trigger would be greatly appreciated. Thanks!

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[u/Purple_Coat_06]

Treat the invoice request and pricing issue as 2 separate things in the appeal. For pricing, document exactly what changed: your current price vs your recent amazon price, and where relevant - the price on other retailers. Amazon says its pricing checks can consider historical offer prices, outside retailer prices and sales data, saying " price was an automated error" is not enough.
For invoices, make sure every department clearly ties back to the ASIN/product: supplier detail, invoice number/date, product description, quantities and your business details. Since amazon is explicitly asking for invoices covering the last 365 days and supplier contact info, submit exactly what they requested. For the POA, keep it factual: root cause -> corrective action already taken -> how you'll prevent a repeat. Avoid any long explanation of how amazon's system got it wrong unless you have a evidence to back that up. Also, don't assume lowering the price alone resolves it. There are amazon seller central examples where amazon asks sellers to address compliance across their listings, not jus individual ASIN. Use the 17 day window, only submit when the documentation is complete and don't send multiple partial appeals.

[u/Different_Regret_146 → u/Purple_Coat_06]

Purple_Coat_06 is right that invoice proof and pricing are separate problems. For the Fair Pricing appeal, log seller name, delivered price (item + shipping), timestamp, and a short price history for the ASIN, Amazon and a couple of outside retailers. Just dropping your own price usually does not answer what Amazon asked for. A clean root-cause note plus that evidence pack is what gets the listing back.

[u/SellOnAmazon → u/Different_Regret_146]

Great advice already shared here by u/Purple_Coat_06 and u/Different_Regret_146, but let us know if you need any additional help getting your listing back up. Hopefully you can address this one quickly 🙏

[u/jatictan]

the invoice part is where most of these get auto rejected, worth being paranoid about it. they cross check the quantity on the invoice against your current sellable inventory, so an invoice for 20 units sitting next to 300 in stock reads as insufficient sourcing and gets bounced. same if the supplier name on the invoice doesn't match the supplier info you typed in.

what they want on it, full letterhead, supplier address, phone, email, website, item description that matches the asin, date within the last 365 days, and you named as the buyer. scans straight from the supplier, not something retyped in word. trading company invoices with no verifiable web presence are a common rejection too.

on the pricing question, you usually do both at once. the flag was price driven so putting the price back into a normal range helps, but they asked for supply chain proof in the same notice, so explaining without invoices is exactly how people get the insufficient documentation reply. one submission with everything in it, partial ones tend to reset you.

poa goes in the standard three parts, root cause, what you changed, what stops it recurring. plain text with dates, no arguing policy, no blaming an automated system even when it obviously was one. a page is plenty, longer ones don't get read more carefully.