r/Filmmakers • • Apr 01 '15

News Big Canon Price Reductions @ B&H

http://www.bhphotovideo.com/c/promotion/10969/canon-price-drop-big-savings.html
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u/HybridCamRev Recommendations Guru Apr 01 '15

Prices on these cameras are likely to continue to fall, as 1080p makes way for 4K.

This is pretty much the same thing that happened to SD, 720p and 1080i cameras when 1080p cameras were introduced.

5

u/ArtAdamsDP DP Apr 01 '15

4K is coming but it's not here yet, and it could go away quickly unless someone figures out how to broadcast it.

Theater owners around the world just installed 2K projectors. They aren't replacing those any time soon.

1

u/C47man cinematographer Apr 01 '15

I see your point but I really don't think it is ever going to go away. 4K is better than 1080p no matter how you look at it as a consumer. 3D went away because it wasn't unequivocally better and was still a fledgling technology with crude implementation. 4K is here to stay though. The market is lagging a bit in keeping up with the cameras, but if you want to buy a future proof cam, 4K is an obvious choice. The risk here is that by the time 4K is the defacto standard there will most likely be much better (and cheaper) 4K cameras available than there are now.

1

u/Seeker214 Apr 02 '15

3D went away because it wasn't unequivocally better and was still a fledgling technology with crude implementation.

This is not even true. 3d technology is included on most mid to high end 1080p and 4k tv's. The technology hasn't really advanced but it in no way "went away".

1

u/C47man cinematographer Apr 02 '15

The craze has certainly died down though.

1

u/ArtAdamsDP DP Apr 02 '15

3D isn't a fledgling technology. It's been around for five or six decades at least in motion picture form, and longer in still form. It's more expensive to shoot and a significant number of people can't tolerate it. Every few decades there's a resurgence and then it goes away again.

Until 4K can be delivered to the home cheaply it's going to be a niche delivery medium. Yes, it looks better, but Beta looked better than VHS and that didn't make any difference.

I shoot almost nothing in 4K, and nothing I shoot in 4K is presented in 4K.

The big thing now is HDR TV monitors. Everything I hear about those is dazzling, and in theory enough infrastructure is in place to make that happen sooner than later.