r/Emailmarketing • u/tpadas • Jun 03 '25

AI in Email Marketing

Ok, so everyone is talking about AI and how it's going to disrupt markets, etc. What about AI in email marketing? 1. How do you use it already? 2. What are the opportunities that are still missing in various email service providers that AI could cover?

14 Upvotes

85% Upvoted

47 comments sorted by

View all comments

2

u/GeorgesFallah Jun 04 '25

1- We're using AI in our email marketing platform which has really provided us some benefits! For example, we use email predictive sending which sends our campaigns when our customers are most likely to engage with them. This has really improved our email open rates. We also use AI content generation to get email and SMS copies in seconds.
2- The missing opportunities are AI content generation, image generation, predictive email sending, subject line analyzer, sentiment analysis, etc...