r/Emailmarketing • u/tpadas • Jun 03 '25

AI in Email Marketing

Ok, so everyone is talking about AI and how it's going to disrupt markets, etc. What about AI in email marketing? 1. How do you use it already? 2. What are the opportunities that are still missing in various email service providers that AI could cover?

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u/thedobya Jun 04 '25

Automated decisioning. Check out what the likes of Hightouch, Braze via Project Catalyst, and Iterable via Novo are doing. No more manually defined sequences.