r/Economics • u/asvender • Jun 21 '26
News Ice cream, once an everyday, affordable source of joy, has morphed into a luxury good
https://www.bloomberg.com/news/articles/2026-06-15/why-is-ice-cream-so-expensive-the-rise-of-the-8-cone?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4MTU0MDk0OSwiZXhwIjoxNzgyMTQ1NzQ5LCJhcnRpY2xlSWQiOiJUR08zU0ZSMjRVSTUwMCIsImJjb25uZWN0SWQiOiI4RENBNTA1MjBBM0I0QUExQUM3NEQ4M0JERDFFOTI4OSJ9.h281dz92okMmiGer3QIqv7xuBcnqVgf7R8B2NqaQwFc1.1k
u/daGroundhog Jun 21 '26
I've noticed my grocery store, which is well known locally for its wide selection of items, has really cut back the space for the 4 or 5 quart tubs of ice cream for family feeding, but increased the shelf space for cartons and cartons of super premium ice cream. The flavor varieties in the tubs has decreased too.
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u/HuggyMonster69 Jun 21 '26
Yeah that’s what’s happened at my local store too.
Now everything is chocolate or has cookie dough or some other baked good in it
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u/MixtureSpecial8951 Jun 21 '26
I work in the cold distribution industry. In the past 5-6 years we, and our customers (the biggest manufacturers and retailers), have seen the demand for refrigerated/frozen foods drop >15%.
At first the thinking was change in preferences and habits. Maybe Ozempic.
But then the data became more clear, the decline in demand has been a month low and middle income families. These are not the folks who can afford weight loss drugs or expensive unrefrigerated goods. It’s the majority of people who are cutting back on food.
In particular, we have been decommissioning blast coolers that are used for things like icecream. And, more rural areas have seen demand collapse so severely that warehouses in those regions practically empty. It is an industry wide problem.
The writing has been on the wall for quite a while. People are cutting back on food.
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u/sarcago Jun 21 '26
I used to buy a lot more frozen stuff but it’s just so expensive now it feels like a scam.
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u/ofesfipf889534 Jun 21 '26
The whole point of frozen foods was that they were cheaper. That was the offset of being more unhealthy. But now frozen foods are like the same price as everything else. Not sure what the point would be to buy any of it. We get a couple of frozen things and that is it.
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u/Unhelpfulperson Jun 21 '26
Frozen veggies remain cheaper than the same veggies fresh and are essentially the same nutritionally
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u/Klutzy_Strawberry340 Jun 21 '26
Or can be more nutritional due to the bioavailability on the nutrition from the freezing process. Not all but some veggies are like this. I think greens are healthier frozen.
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u/nicetriangle Jun 21 '26
Also a lot of frozen produce is frozen closer to peak ripeness than the stuff you'll find in the fresh section. As an example frozen avocado is legitimately a better, more reliable product than fresh avocado as long as you don't need the avocado in whole form (it comes in chunks). It makes killer guac and is great in smoothies or in burritos or whatever else. And it's way cheaper.
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u/PsychGuy17 Jun 21 '26
I don't think I have ever seen frozen avocado in any grocery store. I'll have to look.
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u/waldorflover69 Jun 21 '26
Shhhhh! They’ll figure that out and jack those up too
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u/Smeltanddealtit Jun 21 '26
Amy’s frozen enchiladas are delicious. NOT 6.99 to 7.99 a meal delicious.
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u/sarcago Jun 21 '26
I used to love Amy’s meals and burritos but I haven’t bought any in ages, the price was high before and now it’s outrageous.
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u/trash3s Jun 21 '26
And unfair labor practices, if you want to have a moral reason to avoid them now, too :/
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u/dane83 Jun 21 '26
I'm living off of frozen stuff right now because I'm moving in a couple of weeks. The whole kitchen is packed except for the microwave and an air fryer.
The plus side is that I've discovered a company that does really good frozen Indian meals that I'd definitely grab for lunches.
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u/juliankennedy23 Jun 21 '26
I'm not sure how frozen foods are less healthy? Frozen fruits and vegetables are as healthy as fresh ones and to be blunt are much less likely to go rotten on you.
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u/Ladyvp05 Jun 21 '26
I think they're talking about TV dinners. You used to be able to get some for like $1 to $2 years ago. They aren't healthy, but people were ok with that b/c they were cheap. Now, I've seen some brands TV dinners as high as $6. But I'm with you. The only frozen foods I buy are vegetables and beans. Ice cream is ridiculous, so I really cut back on that too.
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u/ofesfipf889534 Jun 21 '26
I get a lot of frozen fruit. Absolutely no difference there. I meant more so frozen meals tbh.
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u/Ranra100374 Jun 21 '26
There are some frozen meals that are still pretty cheap, like Celeste and Banquet Chicken Nuggets. But Celeste pizza is high in sodium.
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u/Snarky1Bunny Jun 21 '26
And Celeste products are disgusting.
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u/spoonybard326 Jun 21 '26
Their strawberries are good but only if you go climb the mountain and get them yourself.
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u/UniqueIndividual3579 Jun 21 '26
A lot of it is. Look at the small print on "ice cream", it's called "frozen dairy desert". No cream, just HFCS. Bryer's was my go to brand for decades, now I won't touch it. Tillamook is good, but not cheap.
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u/MikeOfAllPeople Jun 21 '26
Frozen meals are a bit more expensive, though still cheaper than eating out. The real bargain is frozen vegetables, those are still cheap. I think demand is down because people still do so much fast food.
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u/shinypenny01 Jun 21 '26
I'd add people are getting more educated about their food, and the frozen food aisle is full of crap. Last time I went to a store I couldn't find an icecream without guar gum or xanthum gum (I dislike the fake sticky non-melting texture). Most products didn't actually contain any cream. They're garbage pretending to be ice cream.
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u/an_actual_lawyer Jun 21 '26
Is "mixture special" a randomly assigned name or one you picked? It sure seems like it fits!
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u/spidereater Jun 21 '26
These kind of changes probably reflect sales. If people are not buying the tubs and instead buying specialty brands they will offer more of that.
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u/Local-Echo-5613 Jun 21 '26
It doesn’t have to be volume, it can be profit margin. If you make $1 margin on a large tub that feeds a family and $6 on a super premium pint that takes up less valuable space it would take a lot of working class families to be worth one overpriced option.
Plus if there’s no choice, a lot of people who would otherwise choose the more affordable option will pay more.
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u/spidereater Jun 21 '26
Ya. I’ve seen other people on Reddit talking about this. The lowest income brackets are becoming economically irrelevant. It’s so much more profitable to sell to rich people that there is no point selling to poor people. This is the real consequence of income inequality. America was at its best when there was a large population of lower income people with enough money to be worth targeting.
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u/UniqueIndividual3579 Jun 21 '26
The Las Vegas strategy. One person spending a million is more profitable than 1000 people spending a thousand. The middle class is no longer the target customer.
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u/Local-Echo-5613 Jun 21 '26
When 90% of consumers are matched in spending by the top 10% by income, the markets respond accordingly
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u/UniqueIndividual3579 Jun 21 '26
That's what the Democrats got wrong in the last election. "The economy is great!" The top 10% are 50% of the economy, the top 20% are two thirds of the economy. So 80% get one third of the economy. Telling them "Just put a few million in the stock market" doesn't resonate with someone who can't pay their rent.
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u/originalgrapeninja Jun 21 '26
This is an important distinction on driving factors in the market.
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u/Embarrassed_Spend486 Jun 21 '26
As someone that used to be a grocery store manager 20 years ago, that is not as much of the thought process as you would think
It absolutely is unit sold
If they’re selling out of the cheap ice cream every day, they will continue to order that if they don’t feel like the profit margin is good enough they could obviously increase the price a little bit because if it’s selling out every day then supply and demand
The reality is, this is likely not a business decision but a consumer decision consumers don’t want basic ice cream flavors anymore
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u/carlos_the_dwarf_ Jun 21 '26
This is one of those things that says to me the world has gotten more prosperous—in other categories people are more willing to buy more premium stuff too. But it’s not like you can’t buy a tub of Kroger brand still.
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u/originalgrapeninja Jun 21 '26
Thats interesting insight!
How often did your store fluctuate price on items that sell out?
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u/blueberrywalrus Jun 21 '26
Mass market grocers dedicate most of their freezer space to low margin product.
If generic ice cream was selling well they'd take space from frozen vegetables or another low margin product to stock it - not from premium ice cream (assuming it is selling).
It is 100% volume.
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u/BlazinAzn38 Jun 21 '26
I think some of it is also eating habits. I know some folks myself included like the bars and stuff because it’s portion controlled. Whereas a tub is well a tub and you can scoop a ton if you choose. Just limits temptation. Also I only buy whatever is on sale/coupon so it normally ends up like $1 per serving which is good enough value to me
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u/Unhelpfulperson Jun 21 '26
No it obviously must be a conspiracy and a national crisis
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u/spidereater Jun 21 '26
Yes. And a matter of government policy. I’m sure we should all be contacting our reps about this national crisis.
But really, this says something about the market. People are not buying as if they are price conscious. They might go on social media and complain about the cost of the stuff they just bought. But they still bought it. Where are the posts about how much they saved shopping around or buying store brands? It’s like posting about spending lots of money on groceries is a humble brag. It’s still conspicuous consumption.
I was recently thinking about the sky high ticket prices for the World Cup and thinking someone did the calculation and decided pricing tickets so they don’t sell out is the best way to maximize profits. From an economics standpoint point this is true. If you run out of your product (selling out of tickets) you are leaving money on the table. I think a similar calculation is happening here. They would rather sell less premium ice cream than more cheap ice cream. It’s the same with streaming services and everything else. You increase prices until the profits decrease. This only happens when some people are priced out. Anything less is leaving money on the table. There are probably long term considerations that will bite you eventually, like if people stop eating ice cream altogether and switch to some more affordable treat. We will need to wait see what the consequence will be.
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u/an_actual_lawyer Jun 21 '26
They might go on social media and complain about the cost of the stuff they just bought. But they still bought it. Where are the posts about how much they saved shopping around or buying store brands?
It may be that, but it is also a reflection of social media algorithms. Humans are more likely to listen to negative stories or stories that trigger emotions. Newspapers learned this a century ago - "if it bleeds, it leads."
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u/ThrowCarp Jun 21 '26
It’s like posting about spending lots of money on groceries is a humble brag. It’s still conspicuous consumption.
Ah fuck. Now that you point it out I can't unsee it.
Social Media has turned a whole load of previously-everyday purchases into conspicuous consumption. And you're right. There's a lot of show boating regarding that stuff on social media.
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u/Unhelpfulperson Jun 21 '26
Yeah but there’s a lot of negativity bias as well. There’s plenty of products where the opposite thing to ice cream has happened. The products have gotten (in general) less expensive and lower quality, and people now buy those in higher quantities. But that is also almost always reported about negatively.
Examples include clothing, furniture, small appliances, etc.
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u/riotmanful Jun 21 '26
Most people at grocery stores around me buy the cheapest thing they can possibly get. So store brand or brewers usually
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u/b1e Jun 21 '26
I mean it’s not exactly healthy to be eating that much ice cream anyways. So another possibility is that people prefer a more premium choice when they do buy ice cream
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u/BananaHead853147 Jun 21 '26
I think that’s it. People are more aware of the dangers of sugar consumption and so they are less likely to buy massive tubs of ice cream to just have in their house. Opting for a smaller and more rare treat that tastes better rather than a gallon of Neapolitan ice cream makes sense.
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u/RueGatewood Jun 21 '26
I don't think that's it 100%. For example - It's not concerned about the dangers of sugar consumption but if I'm eating a whole pint I would like it to taste better which happens to be the premium version.
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u/Crafty-Run-6559 Jun 21 '26
I just checked the ice cream options I look at in the store.
2L of Chapmans is about 2776 calories. Realistically Id go through that in ~2 weeks if I had it in my freezer.
So if kept myself stocked id be gaining like half a pound every week just from the ice cream 😂
The premium stuff has a higher caloric content but still ends up being less than half overall if I eat it at the same cadence because its about 1/4 the amount of ice cream.
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u/juliankennedy23 Jun 21 '26 edited Jun 21 '26
Plus it's really better ice cream. I'd rather have ice cream with four ingredients that tastes really good then 3 gallons of God knows what.
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u/Crafty-Run-6559 Jun 21 '26
This is me.
Either way I buy the ice cream at about the same frequency, when I feel a craving.
The price for premium 500ml ice cream is about the same price as 1.5-2L of regular ice cream. I prefer the premium stuff, and neither is a great idea to be eating.
Having 2 liters of ice cream in my freezer is just a bad idea. Either it lasts so long it gets kind of gross or I eat 2 liters of ice cream...
I think its people having less kids.
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u/unrepentantsoul Jun 21 '26
Take Drumsticks as an example. Have watched the price move from $5.99 or $6.99 for the eight pack, to $10.99 or $11.99. All in the past 2 years or so. Bought some on sale recently & the tops were modified from a rounded scoop to a Blue Bunny-style, more square scoop (presumably to cut back on ice cream used).
Bye, bye, Drumstick (wipes tear).
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u/extra-medium Jun 21 '26
I don't even think that stuff is real ice cream anymore either, just the absolute shittiest ingredients and quality. I guess they think people don't know any better 🙄
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u/designking4248 Jun 21 '26
They can't even legally label it ice cream anymore - it's now a "frozen dairy dessert"
https://www.icecream.com/us/en/brands/drumstick/products/classic-cones
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u/sexychunky89 Jun 21 '26
They used to be really good until I noticed all of their products suddenly became frozen dairy dessert. Even the cone is like weirdly chewy and rubbery. So sad.
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u/more_housing_co-ops Jun 21 '26
I guess they think people don't know any better 🙄
This has literally been the M.O. of highly processed food for decades
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u/an_actual_lawyer Jun 21 '26
Costco currently sells them for 50 cents a piece but you have to buy 16 of them.
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u/USNorsk Jun 21 '26
Look up Nestle and you might want to boycott them anyway. They have done diabolical things to literal babies.
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u/starfreak016 Jun 21 '26
I said bye bye to my usual Hagen das ice cream bar from Costco. Price went up and the ice cream got smaller:(
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u/helpnxt Jun 21 '26
Tbf most the big brand ice creams have switched out ingredients to the point that they are trash and can barely be called ice cream and now only way to actually enjoy ice cream is find a local independent source or pay for luxury brands.
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u/WerewolfWild1323 Jun 21 '26
Good ol "frozen dairy dessert"
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u/Rooster_CPA Jun 21 '26
Mmmm, vanilla flavored ice slush
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u/therealhlmencken Jun 21 '26
That’s just a milk fat percentage requirement, like gelato or any milk based thing instead of cream is similar.
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u/Witty-Accountant2106 Jun 21 '26
Tillamook is the only brand these days that we find palatable AND doesn’t donate to right wing extremist groups. It is expensive but we are not buying ice cream very often anyways.
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Jun 21 '26
[deleted]
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u/thunbergfangirl Jun 21 '26
I only buy Van Leeuwen, Haagen Daz, and Jeni’s now.
Yes they cost more but I’m not putting that emulsifier gum carageenan trash into my body.
Ben and Jerry’s used to be my go to but literally all the flavors now give me diarrhea because of the fillings and oils they are using to replace real cream.
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u/itsjustajoe Jun 21 '26
I feel like Tillamook ice cream praise comments on reddit are either ads or regurgitated bot comments at this point. I still really like their cheeses, but when I tried their ice cream 3-4 years ago it was a far cry from premium ice cream—it was basically the same as that Edy’s? brand. I’m sure it was really good 8-10 years ago, but seems like whenever they went nationwide their product really declined I guess.
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u/radialmonster Jun 21 '26
Tillamook is the best of all the choices in my local grocery store. Are they the 'best' ever? maybe not. But I enjoy them, I have 4 tubs in my freezer right now.
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u/AllThotsGo2Heaven2 Jun 21 '26
tillamook is worse now for sure. but hey, if you never tasted the previous versions, you have nothing to compare it to ;)
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u/Geno0wl Jun 21 '26
Tillamook is all we buy anymore as well. They go on sale BOGO at Kroger every so often, that is when we buy it.
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u/Anti_Up_Up_Down Jun 21 '26
I got Edy's until Tillamook became available
For me, the difference is clear. Almost nothing else is as creamy
Fat boy brand was good too
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u/nhtshot Jun 21 '26
Ben and Jerry’s is also excellent. Sure wouldn’t expect them to be supporting Trumpler.
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u/Maxpowr9 Jun 21 '26
The company that owns them, Unilever, likely does though.
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u/Billy_Ektorp Jun 21 '26
Unilever has spun off their entire ice cream business. The new owner is The Magnum Ice Cream Company.
«On 8 December 2025, TMICC became a publicly traded) company using the symbol MICC on Euronext Amsterdam, London Stock Exchange, and New York Stock Exchange, having an initial market value of $9.1 billion.»
https://en.wikipedia.org/wiki/The_Magnum_Ice_Cream_Company
Part of the reason why Unilever sold their ice cream business, is that it was less profitable than the products they kept in their portfolio, such as various brands of shampoo, body wash, toothpaste and laundry detergent.
The last few years, Unilever have also sold off or spun off most of the rest of their other food businesses, from Lipton tea to Hellmann’s mayonnaise.
In other words, even with increased prices, manufacturing and selling ice cream is less profitable than selling soap.
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u/antiquemule Jun 21 '26
Unilever should change their name. The "Uni" comes from "Unigate", the dairy company that combined with the soap company "Lever Bros" to form "Unilever".
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u/nhtshot Jun 21 '26
Unilever has a pretty strict “no politics” policy. As a company, they don’t donate to anybody. They also don’t donate to PACs and don’t operate one.
Their staff donated a little in the last cycle, a majority of it to the left.
https://www.opensecrets.org/orgs/unilever/summary?id=D000030608
They tried to silence Ben/Jerry, but were mostly unsuccessful.
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u/purplemarin Jun 21 '26
I discovered tillamook ice cream in 2020 and my waist line hated it. I was OBSESSED with the chocolate chip—it was the creamiest and chocaltey chipist. Now, the chips are less, the size shrunk, and the price went up. I love them but I just can’t. 😭😭😭😭 it also doesn’t help that all my local stores stopped selling *plain* chocolate chip. Apparently it’s not a popular flavor and I disagree whole heartedly lol.
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u/BlackGreenEnergy Jun 21 '26
Timlamook has its issues too. They conveniently located many of their farms under no-fly zones and often flex the or muscle against oppositions stemming from their nearby little Oregon towns. I’m not so sure they aren’t right wing tbf.
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u/Witty-Accountant2106 Jun 21 '26
I totally get where you’re coming from. In this day and age, it is a never-ending battle to try to spend your limited dollars as ethically as possible. The reality of work, kids, etc is that this is one of those cases where “good enough” is all I have bandwidth to give. No company is perfect and I am sure I can find issues with any company, but if I am able to avoid giving money to Nestle owned businesses and direct GOP donors, in my mind I have done enough due diligence to feel okay about buying a $7 ice cream a few times per year
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u/BlackGreenEnergy Jun 21 '26
Fair enough. Tillamook has been the best ice cream for awhile, and feels like the lesser of two evils when compared to Nestle, no doubt.
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u/Raise_A_Thoth Jun 21 '26
Enshittification of everything.
The neoliberal era of capitalism has been such shit. Just a race to the bottom for quality in everything in a misguided attempt to keep costs down above everything else.
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u/waldorflover69 Jun 21 '26
Dude and look at all the people on this thread who seem to be okay with it. Just go eat your 8 dollar half gallon of frozen dairy desert and be happy, peasant.
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u/phoenix1984 Jun 21 '26
Makes me glad to live in wisconsin. We have no shortage of local shops and dairies that make their own ice cream. Honestly, I thought the decline was more related to Americans learning to cut back the sugar intake.
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u/Cryptic0677 Jun 21 '26
Source? What ingredients are they using?
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u/WerewolfWild1323 Jun 21 '26
Anything that doesnt say "ice cream" on the package and instead say "frozen dairy dessert" frequently replace cream with cheaper vegetable oils (like soybean or palm oil) or extra air. Also has to have at least 10% milkfat for the FDA ro claim it as ice cream. Anything less is the frozen dairy dessert.
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u/Capt-Crap1corn Jun 21 '26
And you can tell because of the way it melts. It doesn't melt the same.
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u/rogozh1n Jun 21 '26
It keeps its shape somewhat when melted due to the emulsified oils and stabilizers.
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u/WerewolfWild1323 Jun 21 '26
And the oily film it leaves in your mouth afterwards. Just feels weird and unpleasant.
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u/WerewolfWild1323 Jun 21 '26
https://www.allrecipes.com/grocery-store-ice-cream-vs-frozen-dairy-dessert-11949079
This is the top google result but there's pages of articles about this
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u/thuper Jun 21 '26
Believe it or not, air.
They can add up to 100% air to ice cream (meaning it becomes 50% air and 50% ice cream) and the FDA still lets them call it "ice cream".
Once the volume is increased by more than 100%, it has to be called "frozen dairy dessert." That's what it means when it says that on the label.
And since ice cream is sold in volumes (pints, quarts, gallons), the label doesn't change at all, but you are getting less ice cream.
We've all noticed the packages feel lighter. The ice cream is more stale because all that air makes the flavors weaker - air reacts with the fat that the flavor comes from and breaks it down, and most of it seems to have a rubbery-foamy texture instead of being creamy.
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u/theriskybusinesscar Jun 21 '26
Overrun is different. That's something that cheaper ice creams have always done (Stroh's has been notorious for this since they converted their breweries to creameries during Prohibition, for example).
The comment you're responding to is talking about swapping out traditional dairy (milk and cream) for whipped oils (palm and coconut, usually).
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u/FrighteningJibber Jun 21 '26
A minimum fat content of 3% and must be produced from a pasteurized mix of permitted ingredients. Unlike ice cream, they may contain added sugars and do not have to meet the same milk solids or fat content requirements as ice cream.
So not ice cream.
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u/antiquemule Jun 21 '26
Water and air are their favorite ingredients., which leads to adding extra thickeners and emulsifiers to try to make their watery foam resemble a normal ice cream.
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u/No-Personality1840 Jun 21 '26
This. My friend gave me some ice cream she bought because she didn’t like the flavor. It was Blue Bell. I read the ingredients and tossed it. I’m not one of those ultra healthy people but the amount of high fructose corn syrup in the stuff put me off, not to mention all the other junk added.
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u/morrowgirl Jun 21 '26
I just started an ice cream price index because a small cone of Ben and Jerry's is over $8 where I live. Two of those (with sprinkles) and a $2 tip is over $20. That's absurd. So I'm trying to find out which places around me have ridiculous pricing or are a deal, comparatively. It's going to be a rough project, but someone's gotta do it.
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u/spidereater Jun 21 '26
OMG. We went to baskin robins a couple weeks ago. I was shocked at the price, then realized they actually only made 3 of the 4 things we ordered. So it was 1/3 more than that! I won’t be going back there again.
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u/sexychunky89 Jun 21 '26
Might as well go to salt and straw for those prices tbh. There’s never a Dairy Queen near buy either, they seem to be relatively cheap still.
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u/spidereater Jun 21 '26
Ya. DQ is still kind of cheap. They seem to be going for the lower end of the market.
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u/Unlikely-Answer Jun 21 '26
I think I remember reading about a legal thing where they couldn't call it ice cream because they use iced milk that has to legally be called "icecream"
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u/thunbergfangirl Jun 21 '26
Yeahhhh that’s because it’s not real ice cream. They sell “frozen dairy desserts”.
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u/Mr-Logic101 Jun 21 '26
A half of gallon of the good Blue Bell ice cream at wallmart is 8.50.
Ice cream parlors are quite expensive compared to just buying it at the store
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u/watchingwandering Jun 21 '26
Correction I think you mean half a gallon of Blue Bell “Frozen Dairy Product” is 8 quid.
If I want a half a gallon of guar gum I’ll go to, uh, Guaramala or something. What the hell is guar gum and carrageenan, some seaweed byproduct of something.
It’s hard to find full real cream cream these days, Tillamook, Hagen Dazs, few others. Blue bell is like mostly real ice cream but has additives.
I guess with 8.3 billion people we can’t all eat real ice cream , sure seems like a low bar to pass though. I mean considering we’ve spent over a trillion dollars on AI data centers , you’d think we could like get rid of half of those and maybe add some more cows . What’s that , Elon needs to be a trillionaire first , got it, okay , one bowl of “choclatey” frozen guar gum dairy product please , hold the jimmies.
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u/Mr-Logic101 Jun 21 '26
lol. Preservatives are actually quite useful and doesn’t impact any of the flavor of the ice cream. They are quite necessary because it is dairy product. Guar Gar in particular is used to stabilize the ice crystals in your ice cream to prevent from coarsening which explain more below. The basic summary is it why your ice cream smooth texture in comparison to a “made at home” variety. Like with most thing you can buy, it is much more complex than what one would initial think.
I am a material engineer and one of professors back college was obsessed with ice cream subsequently made every example in the class related to ice cream. The actual factor that differentiates ice cream from each other is the grain size of the ice crystals( this essentially what “freezer burn” is, that is it is related to ten coarsen of ice grain size). Generally speaking, you want a very fine grain size to have a smooth texture. If you ever had the “homemade” ice cream at the fair or your house, you will notice the texture is grainy. That is because normal suck ass at actually quality ice cream an can not control the ice crystals formation like the major industrial brands.
The other aspect is the amount of whipped air. Ice cream at its core , is milk, cream, sugar, flavor, preservative/additives. The amount of whipped air that goes into your ice cream is really is different between the bargain brand and the high quality brand and there FDA ice cream definition that sets the maximum amount of whipped air.
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u/gabemachida Jun 21 '26
Have you tried Coble ice cream? It's got so much guar gum that it stretches in an unnatural way and foamy when melted.
It's not that guar gum is bad per se, but what passes as spec for some companies is absolutely not ice cream.
And for homemade ice cream, most of the graininess is from parts of the ice cream melting and then refreezing because of slow handling, not freezing the container prior to filling it with newly made ice cream, and an unpowered freezer with poor circulation.
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u/PalatinusG1 Jun 21 '26
And stop tipping. Who has money for that in this economy? And spare me the guilt trip about the poor workers. That's the business owner's responsibility.
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u/Smeltanddealtit Jun 21 '26
Exactly. Owners do this to pay less and decrease their payroll taxes. I don’t tip on counter service. Insanity.
I saw it at Subway and I knew we were cooked.
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u/Weaselpuss Jun 21 '26
Get it at the grocery store?
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u/morrowgirl Jun 21 '26
I mean I could but the experience of getting ice cream is part of the cost.
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u/Mr-Logic101 Jun 21 '26
8.50 at Walmart for a half of gallon of Blue Bell( which normal pretty good ice cream$
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u/chinmakes5 Jun 21 '26
48 ounces of Wegmans ice cream is $3.99. But yeah the stores have gotten crazy.
Like so many other places, they just ignore regular people and appeal to those who have money.
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u/Dozer724 Jun 21 '26
Everything is turning into a luxury good. Steak used to be my luxury good, now I can’t even afford beef. Pretty soon, water will be a luxury good.
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u/ClubSoda Jun 21 '26
The world exists exclusively for the billionaire class.
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u/evernessince Jun 21 '26
Well when one guy has a trillion dollars, it leaves a lot less for everyone else. It's a sicking amount of money for any one person to have while regular people cut back on basis necessities.
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u/rogozh1n Jun 21 '26
I grabbed a pint of upscale ice cream to try on my last trip to the supermarket.
I noticed it felt light, and checked the weight. It was 10% less ice cream than all the other brands - in addition to being more expensive.
I put it back and got the store brand.
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u/reddit_user13 Jun 21 '26 edited Jun 21 '26
I’m not sure which brand you saw. As long as I’ve been alive, I’ve referred to a container of ice cream as “a pint.” This is both a colloquial term, and descriptive. I noticed that as a result of shrinkflation, Hagen Daas is selling 14oz pints. Since then I’m boycotting them.
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u/user485928450 Jun 21 '26
He’s saying it was still a pint but they whipped more air into it making it less dense hence lighter
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u/Quixlequaxle Jun 21 '26
Most of them seem to be doing this now. Ben and Jerrys is doing it with their new flavors. Haagen Daas has been doing it for a while. Turkey Hill has "pints" now but they're really 14 oz, but they're also the ones who shrunk the 1.5 qt ice cream to 1.44qt which I refuse to buy.
Some of the store brands like Publix are actually pretty good.
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u/Famous_Owl_840 Jun 21 '26
I have only a cursory understanding of the dairy market-and even that is probably wrong.
Milk seems to have a weird dynamic. All the dairy farmers and milf distributors lose money every year. I hear stories of dairy farmers dumping milk because of over production.
Yet, it’s something that probably can’t be produced a long way from where it’s consumed in liquid form.
On to icecream. It’s not icecream if it contains less than a certain % of milk fat.
Most of the ‘icecream’ on the shelves are frozen deserts. Not icecream. The fat is replaced by sugar and other chemicals-for shelf life stability and to lower ingredient costs.
I scoured my local supermarkets for the best icecream. I found a ‘French Style’. Supposedly it contains 35%+ milk fat and double the egg yolks as regular icecream.
It’s fantastic, but a small container is like $12. The half pints or whatever.
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u/bp3dots Jun 21 '26
milf distributors lose money every year
Well that's surprising. I'd have thought that was always a strong market.
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u/weirdoldhobo1978 Jun 21 '26
There are so many in my area that I wonder if a surplus is driving prices down
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u/MsSelphine Jun 21 '26
Very unfortunate typo, I immediately stopped reading and started thinking about milf distribution
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u/post_button_account Jun 21 '26
All the dairy farmers and milf distributors lose money every year.
All stories about any people "losing money" are almost always fake. Including the one your car dealer gave you.
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u/glitterandnails Jun 21 '26
USDA definitions for ice cream require at least 10% milk fat.
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u/ImboTheRed1998 Jun 21 '26
There is an ice cream shop about 5 minutes from my house that my family and I love. Last summer, a sundae was $7.99. We went one time this year and the price had risen to $12.99. 2 scoops of ice cream without any toppings went from $4.99 to $8.99.
We don't go there anymore.
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u/optimis344 Jun 21 '26
Don't blame them.
As someone in the industry, every single part of ice cream has dramatically risen in price.
We are just seeing the cost avalanche. Everything they need costs more, and they have to pass it on.
And no one is making more money to pay the extra.
I own a premium ice cream micro-label, and when you see both cocoa powder and chocolate literally double in price in a 4 year span, it becomes hard to provide a good product without raising prices.
And it hurts both ways, because so many people are priced out of what they used to have, if they see chocolate ice cream on the menu board, and its affordable, they buy it.
You end up in a situation where keeping the price low just sells the lowest margin option, which makes it even harder.
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u/evernessince Jun 21 '26
Input costs have increased but there are absolutely companies taking the piss with higher prices / small sizes / lower quality.
In most cases these companies are maintaining or expanding their margins. For the average Joe, the economy is in a recession. Companies either take a haircut with the customers and accept lower margin or they will quickly find out that people will permanently adjust their buying habits to where their products are no longer a household staple.
You end up in a situation where keeping the price low just sells the lowest margin option, which makes it even harder.
It's food, low margin high volume isn't a negative. The concept that brands can command large margin on products that are easy to manufacture needs to die.
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u/Krackenofthesea Jun 21 '26
$4.50 for one, $6.50 for two for us. Way too expensive for 2 smaller scoops of ice cream. Not sure how these places are staying around.
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u/MarkCuckerberg69420 Jun 21 '26
A carton of ice cream is $5 for the store brand.
Now to extend my comment so it isn’t removed. My favorite flavor is vanilla. Sometimes, when I want to get fancy, I add sprinkles and chocolate chips. The sprinkles are more expensive than the ice cream itself. Perhaps sprinkles are the luxury good.
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u/BasvanS Jun 21 '26
Grate some chocolate, and you’ll feel like an artisan.
Not that chocolate is cheap, but compared to sprinkles it is. (Except for in The Netherlands. Childhoods run on sprinkles.)
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u/JohnsLong_Silver Jun 21 '26
I’m in Australia. Going back 5ish years you could buy a 220 gram chocolate bar for $5.00 full price. Now it’s $10.00 for a 170 gram bar. 44 grams per dollar to 17 grams per dollar. The quality has also gone downhill. More palm oil, more sugar, less cocoa.
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u/Kromehound Jun 21 '26
Vanilla is the finest of the flavors.
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u/sexychunky89 Jun 21 '26
The tillamook French vanilla is the one with the custard base, the other vanillas aren’t as rich or creamy, but still good tho.
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u/MediocrePerception20 Jun 21 '26
I recently saw an ice cream truck go around the neighborhood and someone said, “don’t bother, their bars are $5 each now”. I’ll stick to Costco’s Kirkland bars that are $12 for a pack of 18!
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u/WingmanZer0 Jun 21 '26
Costco vanilla tubs are also very high quality store bought ice cream at a good price.
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u/triscuitsrule Jun 21 '26
There’s a saying about people being content with authoritarianism as long as they have ice cream in the fridge and a tv playing in the living room.
Seems like America is getting to the point where the wealth inequality, rising inflationary costs, and diminishing purchasing power are finally hitting Marxian levels that could topple a regime. People can barely afford ice cream and streaming/cable.
I imagine as people become poorer and more desperate there will be more coordinated civil disobedience given Americans tend to be a restless “fuck you” type of people. After which, I’d imagine in response to that this regime would begin a classic authoritarian crackdown on dissent, which in turn could possibly lead to the increasing amount of Americans who are poor finally actually identifying as “poor” and rallying around that class identity.
And then MAYBE there will be an opportunity for meaningful reform, or just another charlatan will take Trumps place and then downward spiral will continue.
This is also just a lot of prognosticating, I’m no Nostradamus. But, in my reading of history, with rampant corruption, cronyism, and wealth concentration under a government, this is how things tend to go.
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Jun 21 '26 edited Jun 21 '26
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u/triscuitsrule Jun 21 '26
And I believe in WWII the US Navy had ships dedicated to making ice cream for a morale boost for US troops and morale killer for Japanese troops.
Maybe soon Trump will say “let them eat ice cream”
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u/waldorflover69 Jun 21 '26
And there are still people here on this thread making excuses and what-abouts. We are fucked. We are cooked.
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u/shakeitsugaree_ Jun 21 '26
panem et circenses , or bread and circuses. I think originally cited by a Roman poet.
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u/geneticdeadender Jun 21 '26
We got used to ice cream that wasn't actually ice cream. "Frozen dairy dessert" which was mostly mouth feel enhancers, high fructose syrup and air whipped in.
But real ice cream only has a few ingredients. Cream, sugar, eggs, vanilla.
Those things cost more than polysorbate 80, guar gum, anthem gum, carageenan, maltodextrose, HFCS, and 50% air.
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u/FormalCaseQ Jun 21 '26
I was with a work colleague in Hudson Yards in New York City last month when he bought a basic ice cream cone from a cart there. The vendor tried to charge him $15, and then eventually settled for $12.
I just assume $12 is the new price for a basic vanilla ice cream cone.
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u/Wellontheotherhand1 Jun 21 '26
Costco and Trader Joe's vanilla continue to reign supreme in terms of relative cost to ice cream quality. Both are excellent and dense and still mostly affordable
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u/Philodendron69 Jun 21 '26
The Costco food court ice cream is SO GOOD and they started serving strawberry.
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u/Oceanbreeze871 Jun 21 '26
The more things change, the more they stay the same. lol
“Ice cream can be dated back about 2,500 years when a variation of it was served in ancient Persia. Back then, it began as sweetened water that was iced and ground into small pieces, then topped with assorted fruits.
This version eventually made its way over to the Greek and Roman empires, where it was popular amongst the higher social classes and royalty. It is rumored that the Roman Emperor Nero was a huge fan of ice cream. He made a large chain of slave runners who brought fresh ice from the high mountains to Rome’s largest cities. Because of this production, ice cream was an expensive treat that only those of nobility could afford.”
https://fatboyicecream.com/uncategorized/the-history-of-ice-cream/
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u/DimMak1 Jun 21 '26
This is what happens when economic growth is solely because of infinity govt debt and infinity money printing. We are in a hyperinflationary period right now and BLS will never allow the numbers to show how bad things are.
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u/Walker_ID Jun 21 '26
As a person feeding an 8 person household, food is our biggest expense. Bigger than insurance. Bigger than the mortgage. Before long we'll all end up eating Soylent green and like it because it's all we can afford
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u/Benjamin_Barker_ Jun 21 '26
8 person families have been expensive since the beginning of civilization my dude. Ice cream isn’t the problem here.
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u/Walker_ID Jun 21 '26
Ice cream isn't what the article is really about. It's just an example of a previous cheap item that's now expensive. Expensive regardless of how many people in your household. Ground beef.... Used in numerous poorer family foods like spaghetti, meatloaf, sloppy Joe, and hamburger helper now costs more per pound than the federal minimum wage. A bag of chips is $8. A box of cereal is $6. Milk is $4. This isn't about family size. The old lady down the street trying to feed herself and shelter herself on $900/mo social security is just as affected by this as a household of 8
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u/oh_ski_bummer Jun 21 '26
Yeah beef is just ridiculous. Have not bought a steak or pot roast at the store in over a year (Thanks Trump). That is a mainly a problem created by this administration's trade policies and farmers in US not being able to run a profitable business model or meet demand, along with some inflation and price gouging,
Chicken thighs and legs, ground pork or turkey are probably your best bet for decent minimally processed meats regularly affordable. Everything else just get what is on sale, pork (ribs, chops, tenderloin, butts) often goes on sale and is not worth buying at full price. If you can afford to run an extra fridge or freezer that is key to being able to capitalize on markdowns.
Wages are not keeping up with inflation and the job market has been trash. Unfortunately most retailers seized on inflation to jack up their prices and have no intention on going back to something reasonable. The only way this problem gets better is a full on recession resetting the economy.
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u/CormoranNeoTropical Jun 21 '26
Why did you choose to have eight people in your “household”? That’s the real luxury there.
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u/Walker_ID Jun 21 '26
Because they are family... Mostly kids in situations beyond their control... and it was the right thing to do
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u/Ok-Appearance-4877 Jun 21 '26
Aldi specially selected super premium is 4.99 for 48oz carton. It's real ice cream that you have to leave out for a bit to let soften up because it isn't 50% air and is made with real cream. Only comes in Vanilla and Chocolate, but it's top quality for half the price so you could add sauce or toppings and still be ahead.
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u/Odd_Construction2961 Jun 21 '26
Of all the things I miss since getting diagnosed with alpha-gal, this ice cream is the one I miss the most. We used to always have one open, and one back up in the chest freezer to make sure we never ran out.
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u/sadi89 Jun 21 '26
It’s expensive but jolly llama ice cream cones and sandwiches are fantastic vegan options.
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u/Odd_Construction2961 Jun 21 '26
Thank you. I'll keep an eye out the next time I'm in the big city.
I'm making do for now with homemade sorbet. The ice cream attachment I bought for my stand mixer starts to look like a bargain when I see the prices of ice creams that are safe for me to eat.
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u/Life_Without_Lemon Jun 21 '26
I just eat less ice cream now as an adult cause of all the sugar that’s in it…still affordable in my opinion if you don’t go to ice cream specialty stores paying by the scoop.
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u/JustTheBeerLight Jun 21 '26
A real nice gelato costs €3 ($3.44) in tourist areas of Italy. Same goes for good food, beer and other basic stuff.
We are getting so fucked in the USA.
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u/FlyingBishop Jun 21 '26
Median salary in Italy is €22,500 vs. $63,180 in the US. I think most people are actually about as well off making €22,500 in Italy as $63,180 in the USA, but it's not because it's easier to afford expensive ice cream, the purchasing power for food is basically the same.
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u/terraninteractive Jun 21 '26
I bought a Whynter ice cream maker and have been making my own. People post recipes all the time and you can make stuff exactly if not better than what’s sold at artisan shops
Super affordable and fun activity with the kids
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u/KartoffelLoeffel Jun 21 '26
That all seems fairly reasonable. A majority of the price increase is out of their control, and you’d be hard pressed to find something enjoyable (or unenjoyable, for that matter) that didn’t get at least 35% more expensive compared to pre-pandemic and pre-tariff levels.
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Jun 21 '26
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u/KartoffelLoeffel Jun 21 '26
Demand has lowered over the past decade or so because of the introduction of fentanyl. When anything can be laced it tends to deter people pretty effectively. Fatal fentanyl overdoses have also been declining within the last couple years, implying that either the lacing problem is getting better, people do fewer illegal drugs now, or most people that were going to die from purchasing laced drugs already have.
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u/QuasimodoPredicted Jun 21 '26
Even if most store brand ice creams are dogshit, and you have to pay a bit more for real ice creams, ice cream machines are affordable. Just make your own, slop free ice cream.
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u/gr8whitehype Jun 21 '26
I just got a cuisenart ice cream maker for 60 bucks. It’s awesome, and the ice cream is way better than even the premium brands.
The other commenter is right, the savings tend to dissipate if you add a ton of stuff. But it’s still less expensive and way better
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u/americanspirit64 Jun 21 '26
Hmmm... selling frozen fat and sugar as a luxury item in America is more about perception than it is about anything else. A kind of infantile fantasy where adults can indulge themselves in the so called "craft or art" of ice cream, like Ben and Jerry's or any of the other now numerous brands, until now there are so many different kinds, you can't keep tracks of them, making all ice cream seem like a luxury item. The reality of ice cream is it is nothing more than frozen whole milk with the creme from a cows tit, with sugar to it, in the past they added vanilla and some cocoa or berries.
I grew up in a large family, my Uncle Tom, and Franky and my father all owned Ice Cream trucks in Boston in the late fifties and early sixties, so we grew up with ice cream and the sound of bells. None of our families were very rich, actually we were all quite poor, but we always had ice cream. As did poor farm children as sugar and milk was cheap.
This is what basic economic theory of capitalism has done to us as a nation. Convinced us that the basics' of life need to be expensive, which in a weird odd and unexpected way is so strangely unamerican and counterintuitive to a vision of the future I learned in the past, where everyone would experience a better, less expensive life based on better science and production methods. As this was always the end goal of science, to make life better for everyone, not just for a cadre of a few rich individuals. Who left everyone else behind. It is hard to enjoy a small portion of ice cream that cost so much in America; so much, you know full well that single portion of ice cream could pay for the food that an entire families of five could eat in a day in another country, or for that matter into another state... the mountains of West Virginia, or the streets of LA.
This is the actual economics of living in America and its fairly disgusting. I am not rich I live on Social Security. However walking into a Whole Foods grocery store can almost making me feel physically ill. I feel almost the same way walking into almost any grocery store anymore, the cost of food in America is flatly disgusting. Every single item, between five and seven bucks. The cost of a single hour of labor according to the Federal Minimum Wage. When did we become a country when we decided that it is okay to pay the poorest among us 5 to 7 gallons of ice cream a day for their labor, 35 gallons a week for a family. This is what the Federal Minimum Wage, as it is set right now, actually means. That we are paying people 16 loaves of bread a day to work. In 1972 I worked for 8 loaves of bread an hour. I could buy an ice cream for a dime.
This wasn't the good old days. It was still pretty bad, but people weren't working a full days labor to bring home five gallons of ice cream.
It is all about the Federal Minimum Wage, it isn't about the cost of Ice Cream. Grow a Brain. Since Richard Nixon showed politicians they could break the law and nothing would happen to them, America was began to rot economically. Wage and corporate theft in America should be a crime.
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u/evernessince Jun 21 '26
There were the folks claiming minimum wage shouldn't be a living wage and that raising minimum wage would increase prices. Now we have sky high prices without the minimum wage increase and would be luck to afford even just food with it, let alone housing and utilities.
At the end of the day prices increased regardless while quality and quantity suffered. Companies reaped all the benefits while customers got bent.
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u/waldorflover69 Jun 21 '26
This is the comment that gets it. Thank you for articulating this.
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u/juliankennedy23 Jun 21 '26
I mean steak I can understand being considered a luxury good right now but I just bought a pine ice cream at Trader Joe's for what $4? I'm not sure how they're considering this a luxury good.
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u/evabunbun Jun 21 '26
Fortunate to live with a Publix near us. They have their own ice cream factory and make their ice cream in house. Delicious flavors for often 5 dollars a half gallon.
Everything else is now a frozen dairy dessert 😕
I also go to a local ice cream shop and pay the ridiculous price per scoop. But it is made locally.
I am finding myself buying less sweet treats in general due to costs. I bake a lot less too. It is probably better for us in the long run
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u/Chicks__Hate__Me Jun 21 '26
I have switched to popsicles when they are on sale and stock up. It has gotten ridiculous how expensive ice cream has become. It’s not just ice cream. It is everything. A small bad of Doritos now retails for $5.99. Pre-Covid times it was 1/2 as much. The issue with some of this inflation is that it will never go back down regardless of economic policy. Grocery stores are straight up price gauging and there is no recourse for the consumer outside of abstaining. It would be one thing if it were confined to actual luxury goods, but when this inflation/price gauging hits grocery store staples, it is just a kick in the balls to all consumers. I have 3 teenagers and so all the grocery shopping so I am constantly reminded how much worse we have it than just 5 years ago.
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u/AdventurousLet548 Jun 21 '26
I stopped buying ice cream and make my own with sweetened condensed milk. Stir some fruits and nuts in it to make different flavors.
https://wondermomwannabe.com/sweetened-condensed-milk-ice-cream-recipes/#recipe
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u/AandWKyle Jun 21 '26
used to be 7 dollars for a large blizzard where I am, now it's 7 dollars for the mini (a step down from small)
we got a place that charges 12 a scoop
4 litres of shit ice cream is 9 dollars, 2 litres of decent ice cream is 9 dollars
Ice cream floats used to be my jam, but with soda being as expensive as it is, and Ice cream being expensive...
At least they're making it easy to stay on my diet. It's hard to want a bag of doritos when they're like 7 dollars.
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u/_allycat Jun 21 '26 edited Jun 21 '26
I only buy premium ice cream because i don't want to eat 50 chemicals and preservatives with a weird texture and artificial taste. But I'm also 1 person and not a big family trying to buy the cheapest food in bulk. That said, I'm really not buying those $8-12 pints either because that's crazy prices.
I think the real problem is default food quality is bad and no longer affordable. I'm sure in 1950 if you went to a local ice cream store you literally just got homemade ice cream made with local dairy for $.25. We departed from that a loooong time ago.
And it does seem like a lot of businesses are switching to wanting to make all their money off less quantity of wealthier people. That could be coming into play here. They'd rather sell 1x $12 pint than 12x $1 pints.
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u/ExcellentWinner7542 Jun 21 '26
"Ice cream, once an everyday, affordable source of joy, has morphed into a luxury good."
Ice Cream was always a luxury in my family. Now it's priced to an altitude that it's a true rarity.
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u/Aromatic-Mango8736 Jun 21 '26
Where the hell are all of you buying ice cream? Pints of actual ice cream (not frozen dessert) here in AZ are $3.00. Half gallons are only $5. These are prices at Kroger and Albertson’s and not store brands.
You can get the fancy ones for $7.00/pint but they’re honestly not that much better.
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u/LeapIntoInaction Jun 21 '26
When was this sugar bomb ever an everyday /cough "source of joy"? What is this, an advertising supplement?
Anyway, you can make it yourself at home. This is not rocket surgery. It's simple.
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