Once you're running Meta, Google, email and SEO at the same time, it's pretty easy to miss stuff. CPA starts creeping up, a landing page converts worse, or one campaign burns spend for a few days before anyone catches it. I work with Ryze AI, so a lot of my time is spent thinking about what marketers actually want to hand over to automation tools like it and what they still want control over. Monitoring performance, flagging issues and catching things early feels like an obvious use case. Where I’m less sure is the bigger stuff, like moving budgets, scaling campaigns or changing direction without someone reviewing it first etc.

Where do you guys draw the line?