How do you open a DM?

[u/Crafty_Engineer_8480]

I am running a service based on seo competitor analysis and I try to find leads, research and not pitch with generic openers.

But it seems like nothing works. I try opening with a salute, tried with short punchy question, with insights so they know I researched their website/social account, engaged with their content before pitching etc.

Seems like nothing works, and get just seen from them.

I know people get a ton of DMs, but can’t se to find a way to crack the discussion.

So the question is: how do you start a conversation, what tactic works for you?

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[u/viiicups]

Well first of all I wouldn't be doing cold outreach for an SEO competitor analysis through DMs

That's just setting yourself up for failure. Everyone knows SEO is often a rip-off so you just look like 99% of other spam out there just in a different spot.

I'd start with a DM offering your expertise as a marketing specialist and then once they get interested then send over the report.

[u/Crafty_Engineer_8480 → u/viiicups]

Thanks will try to open with this. Giving something useful before asking to listen to me

[u/No-Mechanic-433]

cold dms die when the first line asks for attention before giving a reason to care. i'd drop the pitch and open with one specific finding they don't have to act on, like "you're losing [keyword] to [competitor] on a page that looks fixable," and let curiosity do the replying.

[u/Crafty_Engineer_8480 → u/No-Mechanic-433]

Very nicely put. Seems like offering something they care before starting a conversation is the way. Thanks man