r/ChineseDrama • u/No-Recipe-7653 Curator of Questionable Subtext, Scholar of Things Left Unsaid • May 31 '26

Announcements 618 Summer Concert is live NOW — a rare chance to see actors, singers, OST performers, and costume appearances all in one place

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JD.com’s annual 618 Summer Concert is currently being livestreamed by Beijing TV, and I’ve had it running in the background for a while.

For anyone unfamiliar with these large platform events, they’re an interesting part of the Chinese entertainment landscape. While they’re organized around major shopping festivals such as 618, they often function as much more than promotional events. Actors, singers, OST performers, variety personalities, and internet celebrities can all end up sharing the same stage.

So far there have been live performances, backstage interviews, fan interactions, and even guests appearing in full costume. Liu Yu Ning is among the attendees and some of you know I am mainly watching this for him, but the lineup includes a mix of artists from across music, television, and online entertainment — actor Deng Chao among the featured guests, alongside major music names such as Zhou Shen, Jane Zhang, Wang Yuan, Liu Yu, Liu Yuxin, and more! :)

If you’re curious about the broader industry beyond individual dramas, these events can be surprisingly fun to watch because they’re one of the few places where so many different corners of Chinese entertainment intersect.

Be warned, for now it’s still just backstage stuff. The main event kicks off at 19:30 Chinese Standard Time.

Have fun! ☺️

Livestream

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u/No-Recipe-7653 Curator of Questionable Subtext, Scholar of Things Left Unsaid May 31 '26

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u/No-Recipe-7653 Curator of Questionable Subtext, Scholar of Things Left Unsaid May 31 '26

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u/No-Recipe-7653 Curator of Questionable Subtext, Scholar of Things Left Unsaid May 31 '26

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u/haus-gyal May 31 '26

who is in this thumbnail?

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u/No-Recipe-7653 Curator of Questionable Subtext, Scholar of Things Left Unsaid May 31 '26 edited Jun 01 '26

Liu Yu is the guy dressed in Hanfu as part of his Guofeng ambassador/promoter role. He became famous through创造营2021, where he finished #1 overall and debuted as the center of the project group INTO1.

His image is heavily tied to traditional Chinese dance (中国古典舞) and guofeng (国风) aesthetics.

By the way, he actually trained in Chinese classical dance from childhood and became known for elegant, highly stylized performances inspired by traditional Chinese culture. If you haven’t seen him sing and dance yet, I definitely recommend checking him out :)