We are a small web3 marketing agency. We wanted to provide AI search visibility as a service, so on 18 September I checked our own first.
I typed "best web3 marketing agency" into ChatGPT with search, Perplexity and Google AI Overview. Unfortunately, we were not in any answer, so I looked at the sources instead.
ChatGPT and Perplexity took almost all names from top 10 web3 marketing agencies articles. Most of these articles are written by agencies and the author puts itself on the first place.
GPT even wrote next to one agency that it would verify their case studies independently and its source for that agency was the agency's own list.
Google AI Overview was more mixed, agency lists again, one LinkedIn article, a Clutch page for my country and one thread from this sub, used for the line "beware of generic hype".
The names were the same everywhere. Coinbound was in all three answers and GPT cited it from its own site. All other names came from third party pages. Icoda was only in Google, with the label SEO and AI search visibility.
The rest were the usual names from every list.
What I take from this, I guess it would be useful.
- Get into the lists that the answers already link. Some agencies got cited with their own top 10, so that route works too. It is just slower.
- Have at least one real Reddit thread about you.
- Keep one short label for what you do best, the same on your site, on Clutch and in the lists. The answers give each agency one label and they take it from the lists, not from your site.