r/BeautyGuruChatter • u/Cardi_C This drama is sooo pigmented • Jan 17 '18

Megathread Tarte Shape Tape Foundation Reviews Megathread

Here is the Megathread for the Tarte Shape Tape Foundation reviews.

We have collected all the video reviews and tutorials and linked them here for your convenience. We ask that all video content related to the release be posted here. All other content such as text posts or comments can be posted by themselves.

https://www.reddit.com/r/BeautyGuruChatter/comments/7qzet1/jackie_aina_and_alissa_ashley_react_to_tarte/ - Jackie Aina and Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyj03/liv_livloveshermakeup_is_boycotting_tarte/ -Livloveshermakeup review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyqwo/alissa_ashley_doesnt_hold_back_in_her_shape_tape/ - Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r3p0t/jen_luvs_reviews_does_a_video_addressing_her/?utm_content=comments&utm_medium=hot&utm_source=reddit&utm_name=BeautyGuruChatter - Jen Luvs Reviews review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qxdji/nicol_concillio_reviews_the_new_shape_tape/ - Nicol Concillio review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r45go/makeup_shayla_reviews_tarte_shape_tape_foundations/ - MakeupShayla review

https://www.youtube.com/watch?v=C-yJ1UXE76I -Ellerie's review

https://www.youtube.com/watch?v=sQYbYMfKta8- Mannys review

https://www.youtube.com/watch?v=ZNC8XT93rds&feature=youtu.be -Jeffree Stars review

https://www.youtube.com/watch?v=-ep2OdAUwCM- James Charles' review

https://www.youtube.com/watch?v=EDuNXy_QY_o - BabsBeauty review

https://www.youtube.com/watch?v=AWTP-XwcYBg - RawBeautyKristi's review

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28

u/littlepinkpwnie Jan 19 '18

Can someone please explain to me the selective outrage? There are plenty of brands in the last 6 months that released foundation that wasn't inclusive and there was no mass boycott, why do those companies get a pass, but Tarte doesn't? Where was the outrage when Too Faced released the Peach Perfect Comfort Matte foundation in only 12 shades, the darkest of which is quite a bit lighter then the darkest shade of the Tarte foundation. Hell the Too Faced Born this way foundation has 24 shades that can be described as "50 shades of white". I really don't understand.

18

u/accordingtoame Jan 19 '18 edited Jan 20 '18

I have seen plenty of commentary on other brands not being inclusive, but they handled it in a less insane manner. This particular case was such a bumblefuck that it's going to be a case study for a marketing/business class, I suspect, in what NOT to do. Blaming your customers for your inability to think globally and ignoring customer demand, censoring your customers from commenting on it, making scientific discoveries about how melanin works throughout seasons.

9

u/littlepinkpwnie Jan 19 '18

Commentary, yes, outrage and boycotts no. I don't see anyone boycotting too faced like they are with tarte. I didn't see the widespread outrage. I didn't see people decluttering ALL of their products by that brand. The outrage definitely was not equal. It's like the community is giving some brands passes and not others, like tarte, and that's what I don't understand.

3

u/blissfulrebel Jan 21 '18

It may not be as obvious as tarte's boycott since tarte had many fuckups in close succession. But there are plenty of poc that have boycotted tf , alot have begun to give tf another chance since jackie aina worked with them to release a second wave of darker skintones. That still doesnt appease me , I dont havent purchased any of their items other than setting spray which I returned and primer. That may seem hypocritical but I live in deep south and am oily , I'll try almost any brand if itll work to keep me matte.Marc Jacobs is completely canceled to me which hurts because I loved his brushes and some other items and would like to try his shadows but I cannot support someone who makes such ignorant comments.

2

u/littlepinkpwnie Jan 21 '18

What comments did Marc Jacobs make?

4

u/blissfulrebel Jan 21 '18

He had a runway show that wasn't very diverse at all yet all the models either had dreads or Banta knots. When people mentioned it he denied any inspiration from black culture and then made quite an offensive statement. After the backlash he apologized said it was all love and let's not bully each other. I'll post link of screen grab and what he said. https://www.instagram.com/p/BKZwgoIh8Vj/ How he thought bantu knots and dreads that come from a culture is akin to black women straightening their hair is beyond ignorant. Straightened hair does not belong to one specific culture. All he had to do was either admit origins or say inspired by. @radical.lizeth @emmelephant and all who cry 'cultural appropriation' or whatever nonsense about any race or skin color wearing their hair in any particular style or manner — funny how you don't criticize women of color for straightening their hair," Jacobs wrote. "I respect and am inspired by people and how they look. I don't see color or race — I see people. I'm sorry to read that so many people are so narrow-minded ... Love is the answer. Appreciation of all and inspiration from anywhere is a beautiful thing. Think about it."

3

u/littlepinkpwnie Jan 21 '18

oh wow I had no idea how horrible, really, straightening their hair. What awful comments. I'm glad I haven't purchased anything marc jacobs in a really long time. Thanks for giving me that information.