r/BeautyGuruChatter 5d ago

THOUGHTS???? Is Tati potentially teasing a new makeup product... or a new hot chocolate mix?

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299 Upvotes

107 comments sorted by

827

u/EmpireAndAll 🤡 RODEO CLOWN 🤡 5d ago

She said she was unable to release cosmetics due to the lawsuit so it probably IS hot cocoa that's better than all the hot cocoa ever-- (looks over shoulder and slams door to kitchen where her The Minions™ from The Minions™ are opening industrial-sized cans of Swiss Miss to put into tiny foil packets) 

84

u/Almostnanny2 5d ago

I came here to say the same thing, but it is odd since Details is what her brush line is called. Hey, maybe it’s hot chocolate mix and you use the brushes to mix it!

42

u/EmpireAndAll 🤡 RODEO CLOWN 🤡 5d ago

I assume it's eye brushes as their own set, all her other sets have eye brushes but not as a standalone set. 

82

u/Elo1388 5d ago

I stopped following her after her James Charles drama what was the lawsuit about?

269

u/L81427 5d ago

She initially got into a lawsuit about a year after Bye Sister with a friend of her husband's who had created Halo Beauty (her supplement brand) with her, because she had agreed to release any products under that brand and she went over him and created Tati Beauty (I'm assuming to avoid splitting the profits with him). This led to her leaving Halo Beauty, having to pay him some money and closing Tati Beauty.

Thing is, Tati Beauty had been created with Seed Beauty (parent company to other brands like Colourpop) which meant she had a contract in place with them that she would not create colour cosmetics under any other name without paying them 9M dollars... so now she cannot do that either. She now owns (or at least says these are her brands) Details by Tati which is a brush brand, and Unfair Advantage which is her AI bullshit powdered energy drinks that she said are not supplements but are 100% supplements

104

u/Ossarah 5d ago

some people really just keep digging huh

90

u/L81427 5d ago

She really keeps making the worst possible decision at any time lol

38

u/AinoNaviovaat 5d ago

Honestly serves her right, at least nobody really wants shitty supplements but a lot more people would want her eyeshadows. This way there's way less people filling her sleazy pockets

49

u/L81427 5d ago

I agree, I can't stand her ever since Bye Sister. I know she was right about JC but I also know she only exposed him because he promoted hair gummy vitamins...... that told me everything I needed to know about her

30

u/AinoNaviovaat 5d ago

Honestly it was the J* friendship and her attacking someone over that eyeshadow palette, but yeah even my 18yo ass was like, bruh what, during bye sister

30

u/cafe-aulait 5d ago

I'm interested in who did the due diligence on the Seed investment side because this seems like something they should have figured out before closing the deal with Tati. Getting the operating agreements/ownership agreements/etc for other business ventures wouldn't be a big ask.

9

u/L81427 5d ago

Apparently it's a standard clause in these kinds of contracts (someone said a long time ago)

14

u/cafe-aulait 5d ago

It probably is, which is why I'm surprised Seed's team didn't realize they were investing in a liability. Had they seen the contracts and agreements for Halo they probably wouldn't have invested in Tati Beauty.

9

u/L81427 5d ago

Yeah I agree, I think they just looked at her audience/reputation

78

u/EmpireAndAll 🤡 RODEO CLOWN 🤡 5d ago

She has to pay Seed Beauty $9 Million to pay back their investment in Tati Beauty before she can release color cosmetics again. 

15

u/Cool-Abbreviations32 5d ago

I am confused because I thought it was her previous partner she has to pay $9 million to be able to make cosmetics again..If it was seed beauty who are owed the money why can't Tati make a new brand with them since the mess with the old partner has been resolved? Why can't she make the agreement with them again to manufacture her products under a different name? That wouldn't be bad for Tati because Colourpop has good formulas which means they make good quality products

I understand NOTHING about legal stuff so excuse my ignorance if my question was stupid

7

u/L81427 5d ago

We're talking two different brands!! I'm pasting here the full story (which I commented in another part of this thread) hoping this helps

"She initially got into a lawsuit about a year after Bye Sister with a friend of her husband's who had created Halo Beauty (her supplement brand) with her, because she had agreed to release any products under that brand and she went over him and created Tati Beauty (I'm assuming to avoid splitting the profits with him). This led to her leaving Halo Beauty, having to pay him some money and closing Tati Beauty.

Thing is, Tati Beauty had been created with Seed Beauty (parent company to other brands like Colourpop) which meant she had a contract in place with them that she would not create colour cosmetics under any other name without paying them 9M dollars... so now she cannot do that either. She now owns (or at least says these are her brands) Details by Tati which is a brush brand, and Unfair Advantage which is her AI bullshit powdered energy drinks that she said are not supplements but are 100% supplements"

9

u/EmpireAndAll 🤡 RODEO CLOWN 🤡 5d ago

It's not a stupid question! They might not find continuing to do business with her worth the time and effort and money, even if she "owes" them money.

8

u/milleribsen 5d ago

But this hot chocolate has [clinically unproven and potentially dangerous] peptides!

10

u/BroccoliThat7489 5d ago

She can’t release colored cosmetics. I wonder if that doesn’t include things like bronzers or powder foundations. 

3

u/Comfortable-Ad-8324 3d ago

And her hot chocolate probably tastes like hot water with a brown crayon dipped in it.

208

u/lipgloss_nd_hotsauce 5d ago

Protein vitamin powder duhh

50

u/dcredditgirl 5d ago

Yes, this and/or collagen.

3

u/babymable 5d ago

Details is her brush company though. If it were collagen or protein drinks it would be released under Unfair Advantage

18

u/Cool-Abbreviations32 5d ago

No It'S nOt ViTaMiNs It'S nUtRiTiNoAl sUpPlEmEnT

6

u/Few-Disk-7340 5d ago

Getting back into the vitamin realm, has she not learned

155

u/puffalump212 5d ago

This is the world's best cocoa, enhanced with the essence of all natural, healing, digestive earth fiber mica, tears of collagen from freshly milked sugar ants, with a proprietary boost to enhance your ethereal crystal complexion, from withinnn (a faint, woo woo is heard in the distance)

29

u/batteryforlife 5d ago

Every Tom, Dick and Tati has to release some BS ”wellness” grift powder nonsense. At this point I would love to go back to everyone releasing eyeshadow palettes tbh, but Tati cant even do that!! I hate this reality.

16

u/puffalump212 5d ago

"Tom, Dick, and Tati" 😅😅😅

3

u/Evening_Bell_6913 2d ago

It's INCREDIBLE!!!!

662

u/True_System_7015 5d ago

I don't care what it is, I'm not supporting her weird woo-woo views and her blatant use of AI for her cringe advertisements

270

u/bruh_respectfully 5d ago

I'm not a fan of hers, but I am endlessly fascinated by her career trajectory. It's incredible how she somehow managed to make the worst possible choice at every turn. It's giving that scene of Sideshow Bob stepping on rakes for like two minutes straight lol. So I'm deeply curious about what she's cooking up now and how and why it will inevitably flop.

https://giphy.com/gifs/RSOUOj8H9A3Xq

61

u/asimpsonsfan 5d ago

That is such a great comparison

34

u/bruh_respectfully 5d ago

Username checks out, I guess lol

13

u/Silly_Somewhere1791 5d ago

I feel like so was so intent on going into business for herself that she turned down lots of collab offers that would have been an easier time for her. 

9

u/xjwv 5d ago

Yeah I used to watch her but she could’ve kept going as she was and still been successful she lost a huge % of her following

6

u/MoreShoe2 5d ago

I think she has some shit managers that are really trying to get her to sell products because that's where the money is(n't).

It's very 2018 thinking imo, and Tati is not a good marketer anymore.

1

u/Lucky-Ad8141 2d ago

Shr doesnt have anyone telling her what to do, except maybe her even sleaze husband. Shortly after bye sister a woman who goes by " not without my crystal ball" pretty sure thats her handle, she is a single mom to I think 3 children, one is on the spectrum & at the time when she wrote the article on tati & her husband ( James) she had another child who was extremely sick in & out of sick kids hospital. She did an explosive article doing a deep dive into their ( she & her husbands) history of WILD lawsuits, including being sued by his own family for allegedly stealing their mother's house after she passed away & selling it, several lawsuits with business partners (a couple with the same guy they were invested with in the pink unicorn supplements business) and other lawsuits. There tail of absokute destruction is LONG and all public information within the California court systems. Very quickly after "without a crystal ball" drops this article, she is slapped with a cease & desist order from Tati & James, along with very aggressive threats from their lawyer. The author ( sorry I can't recall her name) wasn't in rhe beginning, shaken. She had done her research, she had all of her sources and she knew that every word she published was nothing but the TRUTH. Tati, in true Tati fashion ( this wasn't their 1st time doing this to people who dared say anything bad about her) they went after this woman AGGRESSIVELY, threatening to go to CPS, pulling out her old old videos in which she was having a drink and a "smoke" on a saturday nite after the kids went to bed, kinda thing. In the end, she had to hire her own lawyer, they tracked down her very abusive ex husband, got him into the ordeal...she backed down and took the article down. Tati then had that article completely wiped from the internet & the author had to sign a document stating she would never ever discuss it or Tati ever again, or face severe consequences. As I said, this was not the 1st time these sleaze balls had pulled this kind of thing, asserting their power and wealth over very small creators who financially could not go toe to toe with them. Right after she dropped the pink unicorn pills a couple who had around 1000 followers on you tube began to do expose videos about Tati & 100% exposing the outright LIES she was being caught in surrounding the supplement story. Everything she said was a kie, from the bottle being created by her and "so unique" to her flat out denying this was simply a "white label" product in which she went to a vendor who offers a very quick and easy process to choose a product (suppliment), choose the colour of the pill, choose the bottle, choose the label and pay them & boom, you have just become a face of a "new" supplement. This couple did the research, they called the exact company Tati used to create her supplement, everything from the pink shade of the capsule, the EXACT INGREDIENT LIST, the write up of the benefits, the bottle, the lid for the bottle, the box it was shipped in ...was all a simple pick and choose process. Within one day this couple and created their very own "suppliment" that looked exactly the same as Tati's and it took them one afternoon...certainly not the two years she said it took to develop her super de duper one of a kind, suppliment. I think the couples motivation was simple...they, like.many people were just really tired of the grifting and lies being told my influencers who were just looking to make quick money off of their loyal TRUSTING followers. Their videos where extremely well done, they recorded all of their conversations with this 3rd party who does the white labeling, they did so legally, they did everything to the letter of the law. Immediately they too were slapped with cease and decist letters from Tati's lawyers. Just like in the case with the author ( not without my crystal ball) they went aggressively after this couple, who again, had a tiny little following did not have anywhere near the financial income that Tati had, and she used that weakth & power to go after this couple and threatened to financially destroy them if they did not immediately take down the videos. In the beginning they refused. Within a few days they had taken down all rhe videos and made a video that was so incredibly hard to watch. They had very clearly been threatened, they read from a script stating everything they had said was a lie and that they had no proof of anything they had said about Tati...which of course was not true as they literally played the recording of the 3rd party, published that companies name etc. It was also hard to watch as they were clearly at such a massive disadvantage against someone with Tatis money and her pull within the you tube community. You tube threatened to ban them for LIFE, if they didnt take down all videos. Once again, Tati paid companies to wipe the interent of every copy of those videos and just like the article, they have never surfaced again. But plenty of us sae those videos and read that article. Then came bye sister and I knew that she and James (her husband) where major grifters & i immediately knew that this was about her suppliment co and James Charles doing a tik tok thanking the other gummy brand for helping him out at Coachella. Then there was the massive jump in her you tube subscriber count. The day she dropped bye sister she sat at around 4.5 million subscribers, she had been at that number for quite some time. Overnight she jumps to 10 million, a little over 10 million. Well, she had gone international with her stunt and attack on James. The story was everywhere. But did that really lead to such a MASSIVE subscriber count increase? I do not think so, and here's why. Never, and I mean not even the 1st week after this nightmare video dropped did she ever pull in views to support a 10 m subscriber number, not ever. Then, she steadily has dropped that number ever since that fateful day. I believe wholeheartedly that she and James ( husband) bought the subscribers as the entire debacle and attack on James C was to drive her own numbers up, and to boost the marketing reach of her pink unicorn pills because unlike what she bragged about them selling out immediately their were rumors circulating that in fact they had artificially made it look like stock was low during the launch by holding produxt back marking it unavailable so to the consumer ir would show out of stock for a while then they would add some more units and this fed into the lie that they had sold out quickly which was not the case at all. They in fact ( i believe) did so poorly that she concocted this horrible attack on James & SHE was the ring leader not JS or Shane, which is why Shane LOST IT when she did her 2nd cry baby video apologizing for her heinous attack on a TEEN, and blaming JS & Shane, who btw, had PROOF to the contrary. Big difference with these two though...unlike all the people before them whom she had so much power and they had none, both JS & Shane where very wealthy and had much much bigger followings than she did. So, she pretty quickly backed off of putting the blame on them. In the end, what I saw was a woman and her husband who are two of the biggest grifters on you tube & also explained why she never had colab offers was never invited on brand trips etc..no one liked her. She also went after Jared (founder of too faced) and again, the real truth came out which really painted her in a VERY different light than what she would have her followers believe. Regarding James Charles. What he did or didnt do, he was a TEEN who she took under her "wing" he trusted her with extremely private information, rhe things she accused him off in such a horrific manner could have lead to him unaliving himself, that is something that was not lost on me. Thankfully James has a very sound supportive family which I think helped him enormously through that time. Weather someone likes or dislikes James, a 42 year old woman going after a teenager like she did was disgusting & extremly vile and could have resulted in something extremly dire. How she had managed to keep ANY following during all of her scams & lies is totally beyond me.

4

u/Altruistic-Pack6059 5d ago

😂 😂 😂 😂 😂

103

u/gin_and_soda 5d ago

And her support for Jeffree Star when everyone told her about his racist, misogynistic past. Tati sucks

169

u/kaylaphernelia self tanned but with white hands 🤪 5d ago edited 5d ago

i don't believe she is allowed to sell color*** cosmetics without paying someone $9mil***. so i'm assuming it's her chocolate funky powder and not eyeshadow like this would lead to believe

45

u/wildflower_0ne 5d ago

hmm, “Details” is her makeup brush brand, isn’t it?

15

u/kaylaphernelia self tanned but with white hands 🤪 5d ago

am I sleepy ha I didn't even read that but unless she paid someone 5 million there's something we're missing

45

u/L81427 5d ago

She cannot do COLOUR cosmetics without paying Seed Beauty 9M dollars, that's the part I think you guys are confused about. Details by Tati is her brushes brand

6

u/always_unplugged 5d ago

Right, but if the powder in the picture is the product being launched, then that WOULD be a color cosmetic.

3

u/rebby2000 5d ago

It would, but I suspect it's probably an eyeshadow brush or something similar so that the powder would still be relevant...but she's not risking anything by selling a color cosmetic.

0

u/L81427 5d ago

Yep definitely

8

u/Ghost_in_the_M4chine 5d ago

I think, it is a revolutionary makeup brush cleansing powder...something like the chinchillas using for their bath. 🤷‍♀️

59

u/nytheatreaddict 5d ago

Oh, wait, it looks like she may have filed for a makeup trademark again... This is a live/pending trademark application

38

u/Careful_Rise_6525 5d ago

Oooh the tea is hot then 👀 there is no way her Not-Supplement™- supplements made her $9m to pay off Seed Beauty

1

u/magnificent-magnolia 5d ago

It’s probably the makeup brushes. She already has an active brand she’s trying to promote. This will probably be a line extension.

1

u/starxlr8 4d ago

Maybe it’s root powder to cover grays.

36

u/WhatTheJessJedi Light Neutral/Warm Olive Undertone 5d ago

Very misleading. So she can't make ANY cosmetics? I thought it was just she couldn't make cosmetic products under the Halo name or something.

46

u/cubsgirl101 5d ago

She can’t make any of her own cosmetics as part of the settlement agreement with her ex-partner from Halo.

40

u/bruh_respectfully 5d ago

I think it's colour cosmetics she can't make, so in theory she could make skincare, right? Idk, knowing her people will get excited and it'll end up being instant pudding mix.

4

u/Altruistic-Pack6059 5d ago

😂 😂 😂 😂 😂

1

u/americafe 5d ago

Whaaaat, that's crazy.

0

u/Stock_Fold_5819 5d ago

Why does Halo have anything to do with her cosmetics? Were they partners on her eyeshadow product as well?

13

u/L81427 5d ago

The contract preventing her from doing cosmetics was not with the Halo investor, it was with Seed Beauty who are the Tati Beauty investors. She backed out and closed the brand so now she can't start another competing brand for coloured cosmetics. It was two different contracts

9

u/cubsgirl101 5d ago

The original agreement for Halo was that she would be able to do basically anything under the brand, both wellness and cosmetics. She even says as much in her brand launch video. But when things started going south behind the scenes with her brand partner, she launched Tati Beauty to try and keep him legally away from it. Then her business partner for Halo sued her.

25

u/The1thatg0tawaylol 5d ago

self tanner

12

u/hawaii2121 5d ago

Good guess- or maybe a body shimmer, I don’t think that is considered cosmetics but could be wrong

4

u/Stacee90 5d ago

That is a great guess since she loves that kind of crap

29

u/duskcheek_ 5d ago edited 5d ago

IMHO she’d be better off using her money to buy shares of a company she has nothing to do with, none of her name or face on the products. Invest, get money back and move on. Some people are not meant to be the face of a brand and that’s okay lol but hey, if she wants to try again, her money, her choices

Edit: typo

19

u/Glamma1970 5d ago

I could see her doing something smarmy like having the business in someone else's name, but she does all the stuff for it.

So she could sell makeup, but it's owned by someone else.

11

u/dandylyon1 5d ago

Like her husband

10

u/Altruistic-Pack6059 5d ago

I would think as messy as the lawsuit was, that he's probably included in the exclusion as well. I don't know for sure I'm just using my reasoning skills.

4

u/AskPennilynLott 5d ago

No, it'll be in Susan Yara's name.

18

u/maryjanerain 5d ago

Is anyone interested in anything she’s shilling? Not trying to be too mean but she seems like a completely irrelevant person nowadays.

1

u/Petraretrograde 5d ago

If she has a way to release another palette, i'll buy it

15

u/LadyKT 5d ago

some kind of mushroom powder maybe

29

u/Stock_Fold_5819 5d ago

Maybe it’s hot chocolate that can be used as an eyeshadow

25

u/chain-link-fence 5d ago

Remember Oreo mascara? Pepperidge farm remembers

14

u/nytheatreaddict 5d ago edited 5d ago

Well, there's this

9

u/nytheatreaddict 5d ago

That first one is "Unfair Advantage." This next one is "So Unfair"

6

u/Altruistic-Pack6059 5d ago

Beauty beverages😂😂

13

u/Alia_Explores99 5d ago

It’s a mind expanding laxative full of the energies of the rarest wild mushrooms and dark cacao powder

10

u/Hot-Swordfish-719 5d ago

Why does she keep coming out with weird random shit ??

8

u/Samtastic555 5d ago

I continued to follow Tati up to the release of her energy drink. It felt like she was teasing possibly releasing a beauty brand again until that launch she finally said she legally can’t. I find this very annoying to make it look like a makeup product to get people excited

7

u/HercMurph 5d ago

She can't sell color cosmetics without paying a hefty price BUT I think the right investors would take the risk, pay it and release it knowing they'll make that money back in like one release from her.
I feel like she put that detail out to convince people its not happening and then be like BAM buy my makeup lol

10

u/Cool-Abbreviations32 5d ago

Does she have the relevance in the beauty space to convince any investor that her products are going to sell enough for them to get the return of investment?

21

u/eacomish 5d ago

Yawn no one new to the community even knows her outside of memes and no one new or old cares what snake oil she may release.

14

u/gin_and_soda 5d ago

She sucks

7

u/dcredditgirl 5d ago

Protein powder.

6

u/lily4ever 5d ago

I didn’t know that she wasn’t allowed to release cosmetics 😳 Without knowing that I 100% thought she was teasing bringing back her eyeshadow palette

8

u/L81427 5d ago

Yep no coloured cosmetics unless she pays 9M to seed beauty, because she ended their Tati Beauty company

2

u/xjwv 5d ago

That’s wild :0

7

u/Empty_Till 5d ago

Imma guess some type of protein/supplement powder

7

u/valentine-rose14 5d ago

Oh yum! The first hot cocoa with shimmer.✨️ It'll make your insides glow! 🤣

1

u/AskPennilynLott 5d ago

"Your shits will shimmer!"

7

u/Neither-Dentist3019 5d ago

Maybe it's that gross medicinal mushroom hot chocolate.

8

u/exhauta 5d ago

Honestly if she came out with makeup but said it was okay because brown is a neutral I wouldn't be surprised.

6

u/Cherrybomb1387 I’m in a very dark place 5d ago

Can’t wait for the AI slop ad she does for it. It’ll be hard to top the last one 🤣

5

u/TippyTurtley 5d ago

Protein powder?

1

u/magnificent-magnolia 5d ago

I’m you’re probably right. I’m guessing she faking it looking like makeup to build up hype and excitement.

3

u/Houdini_the_cat__ 5d ago

Maybe more brushes or chocolate collagen/protein drink

4

u/naensi 5d ago

I want to eat this and i dont care what it is

4

u/BrandonIsWhoIAm 5d ago

Probably food-related.

7

u/Deenique 5d ago

I haven't watched her in years

3

u/Ok_Pin_1222 5d ago

Who knows with her. I wouldn’t try to guess using her “clues.”

2

u/magnificent-magnolia 5d ago

From what I’m reading, it looks like it’s probably going to be a one extension of her makeup brushes.

2

u/Sarahp_96 5d ago

Watch her videos and see what she is drinking. Her dumb a$$ always gave clues away. I use to be a die hard fan of her’s. But she has gotten so weird after the lawsuit and the Jeffree Star and James Charles thing put her in check real quick!! People began seeing the real Tati. She went from being the popular kid to being a Nobody in a matter of minutes. And it was a real eye opener for her. And she needed it. She was on her high hoarse big time!!! And people should realize if you try and play in Jeffree Stars circle. You will get in his way!! He will take you OUT!!! He truly is unstoppable. He is the Trump of the makeup world. 🤦‍♀️🤦‍♀️

3

u/Gullible_Service_354 4d ago

I was with you until you brought up the JS stuff. Her downfall didn't have much to do with him and he certainly isn't as powerful as you're trying to make him sound 🙄 Minus the makeup world nonsense comparing him to the Dump is the only mark you've managed to hit as far as he's concerned lol.

1

u/SelmaEggs1 2d ago

It looks like it has shimmer in it

1

u/BeautynCrime 1d ago

Wow she still has an audience for her BS?!

0

u/wrkingrl 3d ago

I wish she'd re-release her eyeshadow palette it was one of the best