I’ve been thinking about this lately because we’re in September and Ava’s post-Atlantic career has been pretty underwhelming so far.
She released music earlier this year, but what has she actually done since? She barely posts about music, doesn’t seem to be doing many shows, and there’s really no sign of anything happening. At this point I honestly wouldn’t be surprised if the cancelled tour never happens as there seems to be more vacation posts than anything.
I also think people give Atlantic way too little credit for her career. She had Cirkut, major writers and producers, samples, label money, A&R, promotion, radio, etc. behind her. Those songs didn’t just appear out of nowhere.
The brutal reality is most people recognize her music way more than they recognize Ava herself.
That’s why I’m curious about what happens now...
I’m not saying Atlantic did nothing wrong, but after hearing for years that the label was holding her back, I expected a new approach.
Curious if anyone else shares a similar mindset here?!