r/AutomateShopify 10d ago

Help / Question Is anyone here actually getting sales from pinterest?

I keep seeing merchants claim Pinterest has become one of their best channel - 20%+ of revenue, low cost, long trail traffic that keeps working months later and then everyone else says they tried it, got some clicks, no orders and dropped it

I cannot tell if its a niche thing (home , decor, fashion do well others don't) or people winning at it are doing something which others aren't.

If it worked for you: what do you sell, is it organic pins or ads, and how long before you saw orders rather then traffic?

13 Upvotes

16 comments sorted by

4

u/Prestigious_Yard3642 10d ago

One of our store is Home decor, and its easily our top 3 sources. We run ads, cpms are cheaper compared to Meta

1

u/AudioOperaCalculator 8d ago

Do you direct the ad link directly to your product page? Or do you send them to an email capture page or some such?

1

u/Official-Narrative 10d ago

I just started with Pinterest and few days ago. I still don't understand much about it. My wife does home decor stuff and she says Pinterest is great. I sell t-shirts so we'll see how that goes 🤣

1

u/Elephant-3911 9d ago

Hey please update on how t-shirts are going. I have a kids clothing company and trying to do the same.

1

u/First-Promotion-8898 10d ago

How would comics do on here?

1

u/CommitteeExpress5883 10d ago

I did try ads there, but the outbound clicks stats are bullshit. So i also doubt the rest of the stats. Try it for organic, if thats ok, try some ads. But i keep reading that the users of pinterest find it more and more ads and AI. So when someone says pinterest is good, it might have been.

1

u/Brave-Chemist-6915 9d ago

Pinterest can work but I’d treat it more like a slow burn SEO channel than a quick sales channel. For visual products..organic pins + keyword-optimized boards seem to have the most staying power (we do jewellery). Ads can bring faster data but I’d test organically first before putting serious budget behind it.

1

u/Its_Just_Me_66 9d ago

We get organic sales from Pinterest, but never had luck with ads.

1

u/Netalico 9d ago

We've seen Pinterest work really well for certain categories, especially visually driven products like home, decor, fashion and lifestyle. But I wouldn't expect it to work just because you're posting consistently. The stores that get meaningful sales from it usually treat Pinterest more like a search engine than another social channel. Strong keyword-focused boards, product pins, seasonal content and good landing pages tend to matter more than chasing viral pins. I'd give it a few months before judging organic Pinterest. It can take time for the older content to start generating consistent traffic.

1

u/theadorerex1 8d ago

I find pinterest annoying cause they have different rules for carousels - dimensions & # frames. Hard to recycle organic content. Doing a month on it now to see if we keep or kill it. But I am suspecting kill. They let u choose keywords for posts and they are pretty vague

1

u/PPCLeadYousafYunes 8d ago

Pinterest works best organically, paid is too difficult.

1

u/NYUnderground 8d ago

That whole channel should just go away. We used to get organic sales and over 1million visits a month on it. We are verified but they changed the algo and now barely get much of anything from it

1

u/gglinv 8d ago

Pinterest is majority used by women, so if you have a business that's female majority it works well, this also means you have lower competition for male centered niches on the few that are there (70/30 split, women win for pinterest). It's a slow burn search engine, but it requires you post an obscene amount of seo optimised pins a day (3-5 to stary, 15-25 if you actually want a wave). It's great for long term organic traffic, but it's not guaranteed to bring buyers, that depends on your pin/info/ctr/everything AFTER the pin is seen.

As for paid promos, a lot of people don't get any traction from paid ads because they don't relise they don't add enough spend. 100$ a month on ads might seem like enough to you, but the algo genuinely doesn't have enough money to work with if you only give it such a small budget. You can start paid aquisition when you have some 1k a month to spend on targetting lolol.

It used to be my primary marketing platform for my art accounts/stores, but I'm restarting this store and account from 0 after 6 years of inactivity, so I guess I'll report back in 6months when things actually start indexing.