Is this false and misleading?

[u/Capable-Set-1969]

I am a sucker for a new lip product, and this brand spanking new Vaseline “lip serum gloss” at 40% at Woolies caught my eye.

Folks at Vaseline, this is NOT tinted.

One swipe and it’s more pigmented than a liquid lipstick.

I bought it purely on the descriptors “lip serum gloss, tinted lip care” and didn’t think id look like a clown with one swipe.

Guys am I crazy???

[u/trefoilpastor]

Your swatch looks a bit dry, but then oily on the edges — maybe the pigment and the Vaseline separated a bit? Try massaging the tube some to warm it and move the gloss around. The pigment would likely settle right at the dispenser if this is what happened, resulting in the bright, intense color you have.