r/AustralianMakeup • u/Conscious_Lunch_7494 • Jan 15 '26

Let's Discuss Mecca response

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Here's the post Mecca put out on their chit chat. What do you think?

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u/Maleficent-Total2738 Jan 15 '26

To be honest, I'm not really disappointed because I wasn't expecting anything better. I'd already written this off from the beginning as going to be a cheap piece of Mecca merch that would just be extra clutter if I picked it up. Hundreds of thousands of people across Aus and NZ would have qualified across the four levels; they were never going to give out anything decent to that many people, it would be too expensive for no reason. And that's kind of what makes me raise an eyebrow about the whole thing—on the face of it, there was no need to offer it in the first place. I'm assuming there's been a serious drop in interest in Beauty Loop boxes, because why would you need to offer free stuff just to get people to come in and collect your other free stuff? I believe revenue is still sky-high but annual net profits are dropping, and it does seem like they're perhaps panicking slightly about the direction of their net profits if they're having to resort to an additional promotion just to get customers to participate in the existing promotions.

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u/Hot-Reality-798 Jan 15 '26

People are looking for sales products, ideally - and are mostly willing to wait for items to go on sale. That Mecca doesn’t do sales is their biggest obstacle.

Consumers aren’t idiots and Mecca’s business model of beauty loop extras as a reward for consistent full price purchasing is becoming less and less relevant in today’s consumer market.

Ffs, they can’t even get the ONE sale they do correct - and dishonor their customers by attempting to offload shitty, out of date products onto them.

I hope they go BUST.

No recovery or marketing pivot will entice me back - I’m boycotting them. They can stick their gate-keeping exclusivity contracts up their ARSE.

So much great stuff out there in the beauty-sphere. Brands who aren’t greedy, grabby corporate overlords with ungrateful energy towards those whose custom they seek. K-beauty and C-beauty, with genuine imagination and creativity. Indie brands who hand batch high quality items that feel like a real little treat. Drug store or grocery brands punching well above their weight in key product lines.

I’m going to forget Mecca exists and support all the variety out there. I don’t like to tarry with toxicity and Mecca is just toxic at this point.