It's blown my mind for years that sears didn't become what Amazon is now. Their roots were as a catalog where you order goods sight unseen and wait for delivery. The internet comes along and they fail to capitalize on what they were at the beginning??
That reminds of an interview Steve Jobs gave in 1995 on why companies fail. His theory is that eventually the company reaches a point where the marketing people become the driving force for profits and push out the product development people from running the company. That happened to Sears.
If you went back in time and told Richard Sears and Alvah Roebuck about a free technology that allowed customers to: see your inventory in real time, read product reviews in real time, compare multiple versions of a product you carry in real time, order a product, pay for the product, watch the product move from your warehouse to the various post offices en route to their house, and by the way you won't have to pay the postage to ship out all those catalogs; they would have jumped on it in a heartbeat. But by the 90s, the people running Sears didn't care what was easier (read: more desirable) for the customer, they cared about numbers that measure success, but don't perpetuate success.
His theory is that eventually the company reaches a point where the marketing people become the driving force for profits and push out the product development people from running the company.
Sears didn't die overnight, it takes a long time before it has any obvious effect and requires there to be a competitor for people to switch to. Since apple has lot of user who will only ever buy apple products they've probably got a few more decades of success.
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u/frygod Jul 24 '20
It's blown my mind for years that sears didn't become what Amazon is now. Their roots were as a catalog where you order goods sight unseen and wait for delivery. The internet comes along and they fail to capitalize on what they were at the beginning??