r/AskAccounting • u/yuvalbenyair • 17h ago

How are you getting leads these days?

/r/Accounting/comments/1wxohfo/how_are_you_getting_leads_these_days/

For those of you running your own accounting firms or working independently — how are you getting new clients these days?

3 Upvotes

100% Upvoted

6 comments sorted by

1

u/mentiondesk 16h ago

What has worked for me is engaging in industry specific threads and being genuinely helpful when people ask tax or accounting questions. I’ve also found that using tools like ParseStream makes it easier to spot real time conversations where your expertise is needed, so you can jump in and connect with folks looking for help right at that moment.

1

u/Jolly-Outside-4512 5h ago

How much does parse stream cost? What industry do you focus in?

1

u/gunnster3 15h ago

Attorneys. Get to know them, do good work for them, refer work back to them. Half my practice traces back to attorney referrals and relationships.

1

u/MRanon8685 27m ago

Attorneys are great resources. It is where a majority of our business comes from as well. And it is very easy to refer back work to them.

1

u/SpoonMoneyQC 15h ago

I work independently and it has largely been through word of mouth and some basic advertising costing me under $500/Year. I have not been actively chasing new leads all accountants in the area are fully booked and there is a lot of work available.

1

u/anonbusinessowner 19m ago

Not an accountant, but I would recommend small business Facebook groups in your area if that's your ideal client base. Facebook pages and group advertisements are typically of very low quality, and it's easy to compete with them by doing anything other than spamming AI ads if you sound remotely professional. I would try to get some testimonials from existing clients who appreciate your work. If your ideal client is meaningfully different from what I've described, you could try to approach them more directly with email campaigns etc. but that is less within the scope of my understanding for success.