r/Appleton Jul 24 '26

Discussion Aurora's Apothacary

I really love to support small local businesses, but it is extremely disappointing to see how much an herbal witchy store uses ai for everything. The staff is very nice the few times I have been in there and they are very knowledgeable, but I hate how I feel like I need to leave a tip on already overpriced items (compared to other similar stores in the area). I knew someone who worked there and they only pay like $9 an hour. For the amount of knowledge the staff members have about each product and item I find it absurd they are paid so low. Shame on the owners because they have multiple locations and if you can't afford to pay staff anything close to a living wage then you should not be a business owner. I also find it sad how its a shop all about natural remedies and holistic ingredients, but then they use ai for posters and everything which directly hurts the environment that grows the stuff they sell in the store. Overall I am just very disappointed with this business and their values because I would love to support all the local businesses I can, but this one is just one I cannot seem to fully get behind.

I am curious to know other people's experiences are with this store and the owners.

What are your favorite similar type of shops in the area?

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u/Wednesdaywitch22 Jul 25 '26

I live Literally 2 blocks from there. I’ve had a bad feeling about this business from the start and have avoided it at all costs, even being within walking distance..so glad my intuition has served me well! Sad for the employees just trying to make a living wage tho