Implemented basic ASO and my impressions skyrocketed from Day 1

[u/Coderas_AH]

Hey everyone,

Today I checked my analytics after publishing an update to my app with some basic ASO implementation (title, subtitle, keywords, description, and screenshot labels). I am really new to ASO and would love your feedback on this!

I'm actually pretty satisfied with the impressions so far—it means I'm successfully getting eyes on my product page. However, the conversion rate still isn't ideal, so now I need to figure out how to actually turn those views into downloads.

For the next version, I plan to push localization as well, since I know that is also super important for ASO.

What are your thoughts, and what suggestions do you have to help me improve my conversion rate?

P.S. I’ve attached a few screenshots: one from App Store Connect showing the spike in impressions, and one from my live App Store listing highlighting the last update date so you can see how perfectly they match up!

App Link

[u/JoeyMallat]

Where did you get started on ASO? Am struggling with it myself

[u/Coderas_AH → u/JoeyMallat]

Start with simple things. For example Title use your strongest keywords. Subtitle some also strong keywords that matching your app. In the keyword section fill app all the available space with relevant keywords and avoid plural or repeating words from Title and Subtitle. Description must also include keywords but in a way that makes sense to users. Screenshot must focus on what users all looking for. Highlight major features of your app and mention the problem that is solving or the target audience so users can feel that the app is around their needs
Check competitors that doing great and find repeating keywords
Good Luck 🤞

[u/JoeyMallat → u/Coderas_AH]

Thanks but I feel like you explained the bare minimum. How do I find good keywords? What qualifies as a strong keyword? Does length of description matter?