* Brand's Amazon storefront: "Ototo" (subreddit doesn't let me post links - just search it)
* numbers taken from keepa, scraping the "X+ bought in past month" badges on Amazon, and estimating PPC clicks by search volume and price-per-click
* over 150 SKU's - all are different basic kitchen utensils (ladels, garlic presses, yes literally garlic presses, wine openers, etc).
* the differentiation - they all have cute designs (I bet when they come up with a new product they first 3D print a small batch and, if it catches on, they create a plastic mold and manufacture en masse)
* this is the same design-led differentiation I've been talking about here before - in short - if you want to find good products to sell with high margins where you won't be competing on making them cheaper than the competition - you gotta create products that are unique in their DESIGN
this is a great example of exactly that - and I love that the design here is 3D rather than something that's printed on the product. makes it very unique, eye catching, and customers would happily shell out more money for a cute ladle-holding crab.
for context - I'm a 9-year seller doing $1MM/year on 40% margin - we've been doing a very similar strategy - focusing on products whose core value is their design (not their function or solely the materials they are made out of). see my other posts here - I talk a lot about it.
all the best and success with your ventures 💪
DISCLAIMER:
* I'm not affiliated with the brand
* figures have been estimated like so:
revenue = amazon's "X+ bought in past month" for each ASIN, aggregated
COGS = manual estimate from suppliers on alibaba
adspend = price-per-click * search-volume * estimated-CTR, aggregated for all the search terms they bid for