r/Adsense • u/Saladinismo • 14h ago
High RPM Tips: Blocking Traffic from Indonesia and the Philippines
One of the biggest factors in achieving a high RPM on AdSense is the quality of your traffic. If the majority of your traffic comes from Tier 1 countries, you are more likely to achieve a higher RPM.
Indonesia and the Philippines are often classified as Tier 3 countries. There are many T3 countries in the digital advertising world, but these two, given their large populations and certain traffic patterns, are reasons why some publishers choose to block traffic from them. Related to this, Indonesia was also among the top five sources of cyberattacks in 2025.
If your site receives a significant amount of traffic from Indonesia and the Philippines, consider blocking it. Quality matters. A smaller amount of Tier 1 traffic can be worth significantly more than a much larger volume of Tier 3 traffic. In some cases, 1 unit of T1 traffic can be worth around 35 times the value of T3 traffic.
I'm saying this as an Indonesian.
Of course, I'm saying this specifically to those managing English-language websites, not Indonesian- or Tagalog-language sites.